Canadian Luge Association Explained

Assocname:Canadian Luge Association
Jurisdiction:Luge in Canada
Sponsor:Sport Canada
Url:www.luge.ca
Countryflag:Canada

The Canadian Luge Association is the governing federation for luge in Canada.

The Canadian Luge Association is an independent, non-profit national governing body for luge. It works with government agency Sport Canada and has hosted international events in 2012 and 2013.[1]

In 2009, the Canadian Luge Association raised awareness of its sponsorship needs with "for sale" decals on helmets during its World Cup season; the campaign resulted in a million-dollar sponsorship deal over five years, covering participation in two Winter Olympics.[2]

Notes and References

  1. Book: Routledge Handbook of Sports Event Management. Milena M.. Parent. Jean-Loup. Chappelet. Routledge. 2017. 978-1135104306.
  2. Lindsay. Rennie. 1 August 2010. The pros of amateurs: How amateur sports can put a sponsorship strategy at the top of the podium. Journal of Sponsorship. Henry Stewart Publications. 3. 4. 346. 1754-1360.