| Can't Keep this Feeling In | |
| Cover: | Cant-Keep-This-Feeling-In-by-Cliff-Richard.jpg |
| Type: | single |
| Artist: | Cliff Richard |
| Album: | Real as I Wanna Be |
| Released: | October 12, 1998 |
| Recorded: | 1998[1] |
| Studio: | Little America Recording Studios, Weiler, Austria |
| Genre: | Blue-eyed soul |
| Label: | EMI |
| Producer: | Peter Wolf |
| Prev Title: | Be with Me Always |
| Prev Year: | 1996 |
| Next Title: | The Miracle |
| Next Year: | 1999 |
"Can't Keep this Feeling In" was the lead single from Cliff Richard's 1998 album Real as I Wanna Be, released a week prior to the album. The song, co-written by Arnie Roman, Dennis Lambert and Steve Skinner, peaked on debut at number 10 on the UK Singles Chart.
Before the actual release of the single, a heavily remixed dance version called "Can't Keep This Feeling In" (Step Child Mix) was sent out to 240 radio stations under the pseudonym "Blacknight". It resulted in the track being added to playlists on many UK radio stations including Choice FM and Kiss 100.
Richard had been complaining about his deliberate exclusion from airplay on UK radio stations (not including BBC Radio 2). So this ruse was concocted in an attempt to circumvent prejudice that had increasingly led to Richard's exclusion. Richard picked the song because as he says "it was a slow, black rhythm and blues style and had a lot of falsetto, I felt I wasn't too recognizable".
The song as interpreted by "Blacknight" received complimentary comments from DJs. Choice FM DJ Jerry Bascombe said, "It is a great record and it took about four days to realise the identity of the artist. I suppose, to be honest, if we knew it was by Cliff we would have never played it, so it proves his point. Now we'll go on playing it regardless."[2]
The ruse was revealed to the UK press in time for the Sunday papers as part of a strategic plan to highlight ageism in the music industry.[3]
After the revelation, the single was released with due credit to Cliff Richard as the debut single from the album Real as I Wanna Be. The single reached number 10 on the British Singles Chart.
A special two-part CD package was also released https://www.discogs.com/Cliff-Richard-Cant-Keep-This-Feeling-In/release/5388133 https://www.discogs.com/Cliff-Richard-Cant-Keep-This-Feeling-In/release/3868651 with the second CD containing the Step Child remix used under the pseudonym Blacknight as a ruse to the radio stations.
Single
Special two-part CD set