Café Touba Explained

French: Café Touba is a coffee beverage that is a popular traditional drink from Senegal that is (more recently) also consumed in Guinea-Bissau, and is named for the city of Touba, Senegal.

French: Café Touba is a coffee drink that is flavored with grains of Selim or Guinea pepper (the dried fruit of the shrub Xylopia aethiopica)[1] (locally known as Wolof: djar, in the Wolof language) and sometimes cloves. The addition of Wolof: djar, that is cultivated in Touba, is the important factor differentiating French: café Touba from plain coffee. The spices are mixed and roasted with coffee beans, then ground into a powder. The drink is prepared using a filter, in a manner similar to that used to prepare drip coffee.

History

French: Café Touba (French for 'Touba coffee') is named for the city of Touba, Senegal (Hassaniya Arabic Arabic: Ṭūbā, 'Felicity'). The drink is traditionally consumed by the Islamic Mouride brotherhood as it came to Senegal when the brotherhood's founder, Sheikh Amadou Bamba Mbacké, returned from exile in Gabon in 1902.[1] [2] The drink is served during ceremonies, commemorations, and during the Grand Magal of Touba.[3]

Usage

The coffee-to-Wolof: djar ratio is typically around 80 percent coffee to 20 percent Wolof: djar. In recent years, consumption of French: café Touba has been increasing as the drink is spreading to cities of all faiths, both in and outside Senegal.[4] The World Bank wrote that a progressive elimination of imported coffee seems common in poorer areas of Senegal as a result of the global recession of 2009: a Senegalese restaurant owner stated, "We weren't used to the Tuba Coffee for breakfast, but since the crisis people drink it a lot, also children."[5] Commercial export outside Senegal, while small, is present.[6] In Guinea-Bissau, French: café Touba has become the country's most popular drink, even though it was relatively unknown several years ago.[7] Consumption of French: café Touba increased to the point that sales of instant coffee, most notably Nescafé, decreased in West Africa. To more directly compete with French: café Touba, Nestlé launched a product that contains spices, called Nescafé Ginger & Spice.[8]

References

External links

Notes and References

  1. News: BBC Afrique . Café Touba, du bonheur plein la tasse . Reprint . seneweb.com . 15 August 2012 . 1 January 2013. fr.
  2. Sophie Bava et Cheikh Guèye, "Le grand magal de Touba: Exil prophétique, migration et pèlerinage au sein du mouridisme", (in French) Social Compass, 2001.
  3. Amar Samb, "Touba et son 'magal'" (in French); Bulletin de l'IFAN, vol. XXXI, series B, no. 3; July 1969; pp. 733–753.
  4. Ross, Eric (2011). Globalising Touba Expatriate Disciples in the World City Network. Urban Studies. 48(14): 2929−2952.
  5. Book: Heltberg . Rasmus . Hossain . Naomi . Reva . Anna . Living Through Crises: How the Food, Fuel, and Financial Shocks Affect the Poor . . New Frontiers of Social Policy series . 2012 . Washington, DC . 4 January 2013 . 223 . 10.1596/978-0-8213-8940-9 . 978-0-8213-8940-9 . 769421434.
  6. Web site: Café Touba en ligne . 5 September 2012 . Firdaws Café Touba . Villeneuve d’Ascq, France . fr . https://web.archive.org/web/20120111034540/http://www.cafe-toubaa.com/ . 11 January 2012 . dead .
  7. Emballo, Allen Yero . Guinée-Bissau: le café touba, une boisson appréciée . Guinea-Bissau: Café Touba, an appreciated drink . Internet radio audio . 4 January 2013 . . Guinea-Bissau . fr.
  8. Anne . Hocquet . Supervised by Christine Rodwell . FMCG multinationals in Africa: An illustration of the BoP debate . HEC Paris . 28 June 2011 . 15 . 4 January 2013 . https://web.archive.org/web/20140709153527/http://www.hec.fr/content/download/53297/473276/file/SBEP%20Paper%20-%20Anne%20Hocquet.pdf . 9 July 2014 . dead .