Café Bustelo Explained

Café Bustelo
Producttype:Coffee
Currentowner:J.M. Smucker
Country:U.S.
Introduced: by Gregorio Menendez Bustelo

Café Bustelo is an American coffee brand owned by The J.M. Smucker Company.

History

Gregorio Menéndez Bustelo (1892–1965) traveled from his native Spain to Cuba as a young man, and moved to the United States in 1917.[1] He founded the Café Bustelo coffee company in East Harlem, New York in 1928.[2] His product became popular among Cuban exiles who preferred to prepare it in espresso coffeemakers rather than the then-common method of filtering it through a coffee "sock".[3] The company remained successful throughout the 20th century, and was known for its distinctive yellow and red cans.[2]

Café Bustelo was purchased by Rowland Coffee Roasters of Miami in 2000. Rowland was acquired by the Cuban American Souto family the same year, and sold to the J.M. Smucker Company in 2011.

Cultural impact

Bustelo gained a particular cachet among artistic and hipster subcultures in the 1990s and 2000s. It is referenced by name in the song "Today 4 U" from the 1996 musical Rent.

The Bustelo image and logo have also been creatively utilized by multiple artists who use the Bustelo theme in their paintings, prints, etc.[4] [5] [6] [7] [8] [9] [10]

Notes and References

  1. Book: White, J.T. . The National Cyclopaedia of American Biography . 346 . 1969 . May 4, 2017 . Google Books.
  2. News: Café Bustelo History . cafebustelo.com – "About Us" . Mar 4, 2023.
  3. Book: https://books.google.com/books?id=k186e30BHmgC&pg=PT283 . Cubans, an Epic Journey . Entrepreneurs: The Pioneers . Rodriguez . Francisco . Rodriguez . Leonardo . Verdeja . Sam . Verdeja . Sam . Martinez . Guillermo . Reedy Press . 9781935806202 . 283–284 . January 20, 2012 . May 4, 2017 . Google Books.
  4. Web site: 2018-08-13. Here Is the Café Bustelo-Inspired Merch You Always Wanted. 2020-07-15. Remezcla. en-US.
  5. Web site: Hispanic Association of Colleges and Universities – Café Bustelo® El Café del Futuro Scholarship to award twenty $5,000 scholarships. 2020-07-15. www.hacu.net.
  6. Web site: Aldo Crusher Café Bustelo. 2020-07-15. RappArt. en-US.
  7. 2018-09-06. 'Cafe Collabs': The Knocks, Kim Petras, and More at Hot 100. 2020-07-15. Billboard.
  8. Web site: Cafe Bustelo Collaboration. 2020-07-15. Shelbi Nicole Designs. en.
  9. Web site: Aldo Crusher Illustration: Café Bustelo. 2020-07-15. www.theispot.com. en-US.
  10. Web site: One Of Miami's Contemporary Art Icons: Stephen Gamson. 2020-07-15. Miami Art Scene™. en-US.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Café Bustelo".

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