CSpace explained

CSpace
Type:OTT platform
Country Of Origin:
Area Served:India
Owner:Government of Kerala
Industry:Entertainment, mass media
Current Status:Active

CSpace is an Indian over-the-top streaming platform launched by the Government of Kerala, marking the country's first government-owned digital streaming service. It is an on-demand video streaming platform providing entertainment exclusively in Malayalam language. The platform was officially inaugurated on March 6, 2024, by Kerala Chief Minister Pinarayi Vijayan.[1] [2] [3]

Development

CSpace was developed by the Kerala State Film Development Corporation (KSFDC) with the intent of supporting the regional entertainment industry. The platform provides a space for content such as independent films, documentaries, and short films, focusing on regional and Malayalam language productions.[4] [5] The project is part of the Kerala government's efforts to support the local film industry by offering an alternative distribution channel for content creators, especially those who may face challenges accessing commercial OTT platforms.[6]

Pay-Per-View Model and Revenue Sharing

CSpace operates on a pay-per-view model, with users paying ₹75 to watch a film and a reduced fee for short films. The platform shares 50% of the revenue with content creators, while KSFDC covers half of the associated technical, rental, and maintenance costs.[7]

Content

CSpace consists of Malayalam films, documentaries, short films, and content from other regional languages. The platform is positioned as a digital venue for both established and lesser-known films, particularly those that may not receive wide distribution through traditional media or commercial OTT platforms.[8] [9]

Challenges

Despite the launch, the platform has faced difficulties in building a substantial subscriber base in its first few months. The platform's visibility and reach have yet to meet expectations, and it has been noted that stronger marketing and content acquisition may be necessary to compete with established OTT platforms.[10]

Notes and References

  1. Web site: Kerala launches state-owned OTT platform CSpace . . 7 March 2024 . 28 November 2024.
  2. Web site: Kerala launches country's first government-backed OTT platform 'CSpace' . . 7 March 2024 . 28 November 2024.
  3. Web site: Kerala Chief Minister Pinarayi Vijayan launched India's first state-owned OTT platform. . businessoutreach.in . Yashika Goel . 7 March 2024 . 28 November 2024.
  4. Web site: Kerala's answer to Netflix: Launch its own OTT platform called CSpace . Shine Jacob . . 6 March 2024 . 28 November 2024.
  5. Web site: Kerala launches CSpace, country's first state-run OTT platform . . 7 March 2024 . 28 November 2024.
  6. Web site: CSpace: Kerala to launch India's first government-owned OTT platform tomorrow . . 6 March 2024 . 28 November 2024.
  7. Web site: Kerala to launch India's first govt-owned OTT platform on Mar 7 . . 5 March 2024 . 28 November 2024.
  8. Web site: Kerala's Cspace to make OTT Debut . . 6 March 2024 . 28 November 2024.
  9. Web site: Kerala CM Pinarayi Vijayan launches country's first state-owned OTT platform 'CSpace' . . 7 March 2024 . 28 November 2024.
  10. Web site: Four months on, Kerala government's C-space is yet to make its OTT presence felt . . Anna Jose . 8 July 2024 . 28 November 2024.