CR Snow explained

China Resources Snow Breweries Ltd.
Traded As:HKEX:
Foundation:1993
Location:Dongcheng, Beijing, China
Key People:Humor Wang (General Manager)[1]
Products:Beer
Industry:Brewing
Parent:China Resources Enterprise (51%)
SABMiller (49%)[2]

CR Snow (officially China Resources Snow Breweries Ltd.) is a brewing company with its headquarters in Beijing, China. Originally known as Shenyang Snow Beer Company before acquired by China Resources Enterprise, it was a joint venture between China Resources Enterprise and the UK based multinational SABMiller, but is now fully owned by the former.[3] It is the biggest brewing company in China, with a market share of around 21 per cent and sold a total of 9.28 billion litres of beer in China in 2010.[4]

History

In July 2011 CR Snow acquired a 49 percent stake in Jiangsu Dafuhao Breweries and 100 percent of Shanghai Asia Pacific Brewery from Heineken International for 870 million yuan (US$134.42 million).[4]

Brands

CR Snow's principal brand is Snow, which is currently the biggest-selling beer in the world measured by volume, with sales of around 16.5 billion pints in 2010.[5] [6] Its other brands include Blue Sword, Green Leaves, Huadan, Huadan Yate, Largo, Löwen, New Three Star, Shengquan, Shenyang, Singo, Sip, Tianjin, Yatai, Yingshi and Zero Clock.[1]

See also

External links

Notes and References

  1. Web site: About us - China. 20 September 2011. SABMiller plc.
  2. News: SABMiller forms new China JV. 18 August 2011. Independent Online. 30 September 2011.
  3. News: SABMiller invests further into Chinese beer market. 18 August 2011. Reuters. 30 September 2011. 13 July 2015. https://web.archive.org/web/20150713214338/http://www.reuters.com/article/2011/08/18/sabmiller-brief-idUSL3E7JI1YI20110818. live.
  4. News: China Resources/SABMiller JV buys breweries from Heineken. 13 July 2011. Reuters. 30 September 2011. 26 March 2013. https://web.archive.org/web/20130326013242/http://www.reuters.com/article/2011/07/13/chinaresources-idUSL3E7ID2ZI20110713. live.
  5. News: China's Snow jumps Bud Light to be world No 1. 31 March 2009. Reuters. 30 September 2011. 27 October 2012. https://web.archive.org/web/20121027023452/http://www.reuters.com/article/2009/03/31/beer-world-idUSLV64401920090331. live.
  6. News: SABMiller's Asia chief Ari Mervis raises a glass to Snow Beer. 22 August 2011. The Telegraph. UK. 30 September 2011.