| COS | |
| Foundation: | March 2007 |
| Founder: | Karl-Johan Persson |
| Location City: | London |
| Location Country: | England |
| Owner: | H&M |
COS is a fashion brand part of the H&M Group.[1] Parent company H&M owns retail brands including H&M, Other Stories, Monki, Arket.
The brand is described as "creating contemporary minimalist collections for mid-range prices" [2] for women and men.
COS is an abbreviation of “Collection of Style.” The brand advertises a design ethos of pieces made to last beyond the season with a focus on craftsmanship, and of using sustainably sourced materials for its products.[3] The brand's marketing strategy has long sought to associate it with art and design.[4] [5]
COS first opened on London's Regent Street in March 2007 with a catwalk show at the Royal Academy[6] and launched its online store in 2011. The first store in North America opened in 2014[7] [8]
As of December 2022, COS had 259 stores in 47 countries, and was selling online in over 38 countries.[9] In some countries the brand sells via franchise partners, including Alshaya Group.