COROS Wearables Inc explained

COROS Wearables Inc.
Native Name Lang:English
Type:Private limited company
Founded:2014
Hq Location:Shenzhen, Guangdong, China
Area Served:Worldwide
Website:https://www.coros.com/

COROS Wearables Inc. is a company specialising in performance sports wearables.[1] The company has a global set-up. Their main operations are located in Shenzhen, China, where they house their R&D, Manufacturing, and HRM teams. The company has a marketing team in the United States handling global branding, commercial partnerships, product testing, and business development in California and Colorado. Regional offices also exist in Europe and the UK.

The company specializes in designing, manufacturing, and retailing specialist performance-focused GPS sport watches for outdoor sports. It focuses mainly on several running categories: Track, Trail, Road, and Ultra running. COROS used to have an established range of smart bicycle helmets with safety design features for mountain, road, and urban cyclists.[2]

History

On May 15, 2018, COROS launched its first GPS watch - The PACE Multisport GPS Watch, which had a built-in first-of-its-kind dedicated 'Track Mode' designed for track runners to get accurate pace, distance, and time data – where GPS tracking had originally failed.[3] [4] [5] [6]

Later that year, the company released two new watches, the APEX Premium Multisport Watch, in two sizes; 42mm, 46mm.[7] [8] [9] [10] [11]

In 2020, COROS launched PACE 2 - the lightest GPS watch at that moment - and announced partnerships with Eliud Kipchoge, Emma Coburn, and Des Linden.[12]

Operations

COROS' main operations are within mainland China. Its R&D, Manufacturing, and HRM are done by its HQ in Shenzhen, mainland China. The company's other branches in North America and Netherlands B.V which serve the European Economic Area (EEA) are just in charge of global marketing outside of mainland China.

External links

Notes and References

  1. Web site: Coros smart bike helmet comes with bone-conduction audio. 2021-10-21. Engadget. en-US.
  2. Web site: The Coros LINX is a smart bike helmet that makes sense. 2021-10-21. TechCrunch. 6 September 2016 . en-US.
  3. Web site: Briskin. Lizzy. Coros Pace 2 review: Can this GPS watch help you reach your fitness goals?. 2021-10-21. chicagotribune.com.
  4. Web site: Coros Vertix Review. 2021-10-21. Trusted Reviews. en.
  5. The Coros Pace 2 Is My New Favorite GPS Running Watch. 2021-10-21. Wired. en-US.
  6. Web site: 2021-10-06. COROS PACE 2 review 2021 Medical News Today. 2021-10-21. www.medicalnewstoday.com. en.
  7. Web site: Watch your back, fitness brands – Coros is showing athletes what wearables should be. 2021-11-01. independent. en.
  8. Web site: Peckham. James. 2019-05-15. Coros Vertix is a Garmin Fenix competitor designed to go up mountains. 2021-10-21. TechRadar. en.
  9. Web site: Ståhlbr. Av Peter. T. Geir. Steigan. berg. Sawh. Michael. 2021-10-11. Sportklockemärken: din kompletta guide til Garmin, Polar, Suunto och Coros. 2021-10-21. TechRadar Sweden. sv-SE.
  10. Web site: COROS Vertix 2 outdoor sports watch review: Challenging Garmin with longer battery life, lower price, dual GNSS support Review. 2021-10-21. ZDNet. en.
  11. Web site: The Coros Pace 2 Sport is an ultralight GPS watch for competitive runners. 2021-11-01. finance.yahoo.com. en-US.
  12. Web site: 2020-11-24. COROS announces partnership with Eliud Kipchoge and the NN Running Team News. 2021-10-21. Run247. en-GB.

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