ColorsxStudios explained

COLORSxSTUDIOS GmbH
Type:GmbH
Industry:Music
Founded:February 2016
Hq Location:Nalepastraße 18
Hq Location City:Berlin
Hq Location Country:Germany
Area Served:Worldwide
Key People:Brandon Payano (A&R)[1]
Jimi Steil (Film Director)
Footnotes:[2] [3] [4] [5]
Module:
Embed:yes
Channel Direct Url:COLORSxstudios
Channel Display Name:COLORS
Years Active:2016–present
Subscribers:7.23 million
Views:2.76 billion
Genre:Music
Stats Update:16 Jan 2024

ColorsxStudios GmbH (formerly Colors Media UG), commonly known as Colors (stylized in all caps), is a German music performance platform that aims at introducing and showcasing emerging artist talent in the form of videos with minimalist aesthetics. Since its inception in February 2016, their eponymous YouTube channel has amassed over five million subscribers and almost two billion cumulative views. The recognisable peculiarity of their videos is that each band or artist is filmed alone on stage with a neutral background of a particular color.[6] [7] [8] [9] [10]

Having hosted artists such as Billie Eilish, Doja Cat, Jorja Smith, Takeoff, Daniel Caesar, Kali Uchis, Mahalia, Angèle and Mac DeMarco,[11] [12] ColorsxStudios is credited with somewhat helping upstage and promote new artists in the music, traditional media and fashion industries.[13] It is also commonly acknowledged alongside Tiny Desk Concerts, Sofar Sounds, Live Lounge and Mahogany Sessions as one of the biggest live music channels on YouTube.[14] [15]

History

In 2016, Philipp Starcke left his advertising job in Hamburg to fully embark on a new project concerning his passion for music and the discovery of new artists. His concept was simply to create quality music videos in a clean style that stands out from the multitude of content on social networks. Starcke believed that this would "connect people, countries and cultures on a creative and emotional level." He then contacted his friend Felix Glasmeyer, who was then a fashion photographer in New York, to present his project to him. Glasmeyer was quickly convinced and then moved to Berlin to help Starcke set up a new studio. At first, it was Starcke’s savings that made it possible to rent a small former broadcasting studio located within the Funkhaus building on Nalepastraße. Without any recording equipment or contact in the music industry, the beginnings of ColorsxStudios were complicated according to its creators. Jonas Weber, an expert in the digital economy, also joined Starcke and Glasmeyer to help develop this concept. The first artist invited to perform on stage was Australian folk singer Emilio Mercuri (Redcoats), who performed his song "Sienna" accompanied only by his acoustic guitar.[16] The video of this recording was posted on February 19, 2016, on YouTube and marks the first episode of a long series titled "A Colors Show".[17]

Initially, the company was officially registered as Colors Media UG by Philipp Starcke on 14 March 2017, but later rebranded as ColorsxStudios GmbH in September 2019, increasing its share capital up from €900 to €25,000 and crediting Felix Glasmeyer and Jonas Weber as co-founders.[18] Apart from earning revenue from advertisements running before videos, ColorsxStudios also used partnerships with brands like Adidas and WeTransfer in 2018.[19] [20] In December 2020, over 200 recordings from ColorsxStudios sessions were made available on streaming platforms, with a comprehensive playlist on Spotify amassing over 200 thousand followers within only one month of creation.[21] On social media platforms other than YouTube, ColorsxStudios has amassed over one million followers on their Instagram page,[22] and over 266 thousand followers on their Facebook page.[23]

Content

The main Colors video series are categorized under the following names:

Operating model and public image

The artistic and committed identity of ColorsxStudios has become increasingly defined since their inception. Their social engagement charter states that their responsibility is to choose artists whose voices and messages are part of an inclusive and culturally diverse structure, whose goal is to build bridges between cultures and artistic disciplines.[25] This diversification of means of expression and this choice to broadcast committed artists are fully in line with the founding principles of the studio, which is now defined as a "musical platform" in the broad sense.[26] In the same vein, ColorsxStudios has launched an online store where they sell a range of products ranging from environmentally responsible clothing to vinyls featuring certain original titles.[27]

Notes and References

  1. Web site: An In-Depth Conversation with Brandon Payano, COLORS A&R. Cherry. Ronnia. 14 April 2020. DJBooth. 3 January 2021.
  2. Web site: Imprint. https://web.archive.org/web/20201128012826/https://colorsxstudios.com/imprint/. 28 November 2020. live. colorsxstudios.com. Germany. 3 January 2021.
  3. Web site: How COLORS Became the Music Industry's Tastemaker. The studio itself is tucked away in Funkhaus Berlin. Originally registered as Colors Media UG in Berlin by Philipp Starcke in 2017, COLORS rebranded as Colorsxstudio GmbH last month, bringing its share capital up to €25,000 from €900 and adding Felix Glasmeyer and Jonas Weber on board as co-founders.. FFWD. https://web.archive.org/web/20191024062532/https://ffwd.medium.com/how-colors-became-the-music-industrys-tastemaker-db50dd143bc8?gi=b7bf077469c1. 24 October 2019. live. Medium. 3 October 2019. Ma. Nathan. 3 January 2021.
  4. Web site: COLORS launch 24/7 London livestream following coronavirus pandemic. 23 March 2020. The Line of Best Fit. Kenneally. Cerys. 3 January 2021.
  5. Web site: COLORS: About. YouTube. 3 January 2021.
  6. Web site: Thibault. Alexis. 26 November 2018. What is Colors, the new musical platform that's reinventing live sessions?. 3 January 2021. Numéro. 1292-6213.
  7. Web site: Chow. Andrew R.. 27 November 2019. Meet COLORS, a Rising Powerhouse for Music Discovery. 3 January 2021. Time.
  8. Web site: Gordon. Clarissa. 25 February 2019. COLORS Studios mixes music, minimalist aesthetics. 3 January 2021. The Daily Targum. 15814709.
  9. Web site: 24 October 2018. How Colors Studios has shaped music & fashion. 3 January 2021. Repeat. 0168-6542.
  10. Web site: Spencer. Samantha. 19 February 2018. Youtube Spotlight: COLORS Berlin. 3 January 2021. WRVU.
  11. Web site: 24 June 2020. From Billie Eilish to Jorja Smith: iconic performances from Youtube's most unique music channel, COLORS. 3 January 2021. Purple Sneakers. Australia.
  12. Web site: Frankinet. Marie. 16 October 2019. Comment les sessions Colors sont devenues si populaires?. Belgium. How did the Colors sessions become so popular?. 3 January 2021. Moustique.be. fr. 19 October 2019. https://web.archive.org/web/20191019040909/https://www.moustique.be/24758/comment-les-sessions-colors-sont-devenues-si-populaires. dead.
  13. Web site: Sutton. Naima. 10 August 2020. How COLORS Studio Upstaged The Traditional Music Media. 3 January 2021. Shades of Noir. 15 January 2021. https://web.archive.org/web/20210115075118/https://shadesofnoir.org.uk/how-colors-studio-upstaged-the-traditional-music-media/. dead.
  14. Web site: Moran. Sarah. 20 February 2020. 8 live music YouTube channels you need to know about. 3 January 2021. Time Out. 0049-3910.
  15. Web site: Yuen. Michelle. 30 July 2020. How COLORS, DSCVR, and NPR Tiny Desk Concerts Affect Artist Growth. 3 January 2021. Chartmetric.
  16. Web site: Green. Dylan. February 12, 2019. 10 Artists Who Need COLORS Music Videos. 3 January 2021. DJBooth.
  17. Web site: Mercuri. Emilio. Redcoats (band). 19 February 2016. EMILIO MERCURI - SIENNA A COLORS SHOW. 3 January 2021. YouTube. COLORS.
  18. Web site: Colors Media UG. 3 January 2021. northdata.com.
  19. Web site: Pellatt. Corey. 1 October 2018. adidas Football and COLORS Link up with Gunna, J.I.D, Not3s and Lefa for a Series of Live Studio Sessions. 3 January 2020. Complex.
  20. Web site: 17 March 2018. WeTransfer and COLORS present colorful new music series showcasing up-and-coming artists. 3 January 2020. WeTransfer.
  21. Web site: 11 December 2020. Playlist: COLORS - ALL SHOWS. dead. https://archive.today/20210103161124/https://open.spotify.com/playlist/72cxf8xXRQOZiYbSJR71io. 3 January 2021. 3 January 2021. Spotify.
  22. Web site: COLORS (@colorsxstudios). 3 January 2021. Instagram.
  23. Web site: COLORS Facebook. 3 January 2021. Facebook.
  24. Web site: 13 November 2020. YSEULT – NEW OPERA. 3 January 2021. colorsxstudios.com. 15 January 2021. https://web.archive.org/web/20210115172927/https://colorsxstudios.com/shows/new-opera-yseult/. dead.
  25. Web site: Social Responsibility. 3 January 2021. colorsxstudios.com. Germany.
  26. Web site: About. 3 January 2021. colorsxstudios.com. Germany.
  27. Web site: COLORSXSTUDIOS SHOP. 3 January 2021. shop.colorsxstudios.com.

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