CHWV-FM | |
City: | Saint John, New Brunswick |
Area: | Saint John |
Branding: | 97.3 The Wave |
Airdate: | February 19, 2001 |
Frequency: | 97.3 MHz (FM) |
Format: | Hot adult contemporary |
Erp: | 55,000 watts average 100,000 watts peak horizontal polarization only |
Class: | C |
Owner: | Acadia Broadcasting |
Sister Stations: | CHSJ-FM |
Website: | thewave.ca |
Callsign Meaning: | "The Wave" (branding) |
CHWV-FM is a Canadian radio station in Saint John, New Brunswick broadcasting at 97.3 FM. The station broadcasts a hot adult contemporary format branded as 97.3 The Wave.
The station is owned by Acadia Broadcasting which also owns sister station CHSJ-FM.
On August 24, 2000, New Brunswick Broadcasting Co., Limited received approval by the CRTC to operate a new adult contemporary music format at Saint John.[1]
Their first broadcast was on February 19, 2001, as an Adult Contemporary station. In January 2003, the station changed formats to adult top 40, morphing to more of a modern adult contemporary direction (or an adult top 40/alternative rock mix).
The station's new main competitor is CIOK-FM, which changed to hot AC in 2009.
The station's other competitors are CIBX-FM, broadcasting an Adult contemporary format, and CIHI-FM, broadcasting a Contemporary hit radio format in Fredericton.
Since 2011, the station began phasing in more rhythmic contemporary content; however it is still a Canadian hot adult contemporary reporter per Mediabase and Nielsen BDS. Even though non-pop rock music still gets a few adds, they remain a modern adult contemporary.