| CFVR-FM | |
| Airdate: | January 14, 2008 |
| Frequency: | 103.7 MHz |
| Erp: | vertical polarization
|
| Class: | B |
| City: | Fort McMurray, Alberta |
| Area: | Fort McMurray |
| Format: | Rhythmic adult contemporary |
| Affiliations: | Premiere Networks |
| Owner: | Harvard Media |
| Branding: | Play 103.7 |
| Sister Stations: | CHFT-FM |
| Webcast: | Listen Live |
| Website: | play1037.ca |
CFVR-FM (103.7 MHz) is a Canadian radio station serving Fort McMurray, Alberta, broadcasting a rhythmic adult contemporary format branded on-air as Play 103.
The station is owned & operated by Harvard Media.
The station received approval by the CRTC to operate at 103.7 FM in November 2006 and officially launched on January 14, 2008 as Mix 103.7 with a hot adult contemporary format.[1]
On January 15, 2024, the station flipped to rhythmic adult contemporary and rebranded as Play 103. The last song played on "Mix" was "What A Man Gotta Do" by Jonas Brothers while the first song played on "Play" is "Let's Get It Started" by Black Eyed Peas.