CBS Sports explained

CBS Sports
Division:CBS
Headquarters:New York City
Slogan:"This is passion."
Key People:David Berson (President and CEO)[1]
Parent:Paramount Global
Sister:CBS
CBS Sports Network
CBS Sports HQ
CBS Sports Golazo Network
Nickelodeon
Paramount Network
Paramount+
Showtime

CBS Sports is the sports division of the American television broadcaster CBS. Its headquarters are in the CBS Building on W 52nd Street in Midtown Manhattan, New York City, with programs produced out of Studios 43 and 44 of the CBS Broadcast Center on W 57th Street.

CBS' premier sports properties include the WNBA, NFL, Big Ten football, NCAA Division I college basketball (including alternating-year telecasts of the NCAA men's basketball tournament), PGA Tour golf, the Masters Tournament, the PGA Championship, and the UEFA Champions League.

CBS Sports was honored at the 59th Annual Technology & Engineering Emmy Awards for Outstanding Achievement in Advanced Media Technology for Synchronous Enhancement of Original Television Content for Interactive Use for its program March Madness on Demand.

Programs throughout the years

Current programs

Former programs

Notable personalities (past and present)

Present

Play-by-play

Color commentators

Reporters

Studio hosts

Studio Analysts

Former

Play-by-play

Analysts

Reporters

Studio hosts

Behind the scenes

Presidents of CBS Sports

CBS Sports Network

See main article: CBS Sports Network. CBS Sports Network is a sports-oriented American digital cable and satellite channel that is operated by Paramount Global through CBS Sports. Launched as the National College Sports Network in 2002, then renamed as College Sports Television in 2003, CBS's then-parent company Viacom acquired the network in 2005 and later renamed it CBS College Sports Network in 2008. The network had always focused on college sports, but in 2011, CBS rebranded the network as CBS Sports Network as a move to reposition the network to include mainstream sports—including coverage of minor professional sports leagues such as the Arena Football League and Major League Lacrosse, although college sports are still aired frequently by the network.

CBS Sports Radio

CBS Sports Radio was a sports radio network that launched on September 4, 2012, with hourly sports news updates. It began offering a full 24-hour schedule of sports talk programming on January 2, 2013.[18] CBS Sports Radio was originally owned by CBS Radio, with Westwood One handling distribution and marketing of the network. Sports radio stations that were owned by Entercom (now Audacy) and Cumulus Media carried part of the full schedule of programming, while eight Entercom-owned stations carry network programming throughout the day. In addition to carriage on terrestrial stations, CBS Sports Radio streamed its programming on the internet.[18] CBS issued a cease and desist order in early April 2024 to all remaining affiliates informing them to cease using the CBS trademark by April 15 (CBS Radio had merged with Entercom in 2017 and CBS/Paramount Global has allowed use of the CBS name and Eyemark logo under a limited license to expire in late 2037; it withdrew permission for the use of the Eyemark by CBSSR at the end of 2019). Since then, Audacy has owned and operated the remnants of the network under the brand Infinity Sports Network, utilizing the name of a forerunner company, Infinity Broadcasting.[19] [20]

CBS Sports HQ

See main article: CBS Sports HQ. On February 26, 2018, CBS Sports launched CBS Sports HQ, a 24-hour streaming sports news channel modeled after CBS News's streaming news channel.[21]

CBS Sports Digital

The online arm of CBS Sports is CBSSports.com. CBS purchased SportsLine.com in 2004, and today CBSSports.com is part of Paramount Streaming. On February 26, 2018, following up on the success of their online news network CBSN, CBS Sports launched CBS Sports HQ, a 24/7, online only, linear sports news network. The network focuses entirely on sports news, results, highlights and analysis.[22] (CBS Sports college sports and golf programming that it distributes over the air is generally made available for free via separate streams, as are a limited number of NFL national telecasts; the remainder requires a Paramount+ (formerly CBS All Access) subscription to be viewed online, with CBS Sports Network programming requiring a TV Everywhere subscription.)

Branding

On August 31, 2013, CBS Sports rolled out its previous graphics and animation package that was first used in the network's coverage of Super Bowl XLVII. Additionally, in compliance with the Active Format Description #10 code, CBS Sports switched to a letterbox presentation used for all sports programming, including the SEC on CBS and the NFL on CBS broadcasts.

On November 30, 2015, CBS Sports unveiled a new rectangular logo, which premiered on-air during its coverage of Super Bowl 50, and was intended to provide consistency between the division's platforms. It replaced an existing logo that had dated back to 1981.[23] [24] In October 2020, CBS announced that all of its major divisions would adopt a unified branding scheme built around the components of the CBS eye logo, a new sonic branding, and TT Norms Pro as a corporate typeface. The implementation of the branding by CBS Sports launched during the lead-up to Super Bowl LV, which introduced a new on-air graphics package that conforms to the corporate design language.[25] [26] [27] [28]

See also

Main competitors

Notes and References

  1. Web site: David Berson to Succeed Sean McManus as President and CEO, CBS Sports . Aussie Osbourne . 26 September 2023.
  2. Web site: 2020-05-18. The BIG3 is Cancelling the 2020 Season But Will Be Back in the Summer of 2021. 2020-11-18. BIG3.
  3. News: Davis Cup - Where to watch the Davis Cup Qualifiers. DavisCup.com. February 27, 2020. July 21, 2020.
  4. News: Gonzalez. Roger. UEFA Champions League and Europa League come to CBS Sports with new U.S. TV rights deal. CBS Sports. July 9, 2020. July 21, 2020.
  5. Web site: 2024-07-18 . CBS Sports to air English Football League and Carabao Cup: How to watch Wrexham, Burnley, Leeds and Americans . 2024-07-19 . CBSSports.com . en.
  6. Web site: Galardini. Giacomo. CBS Sports Inks Serie A And Coppa Italia U.S. Rights For A Reported $75 Million A Year. 2021-06-05. Forbes.
  7. Web site: 2022-09-15 . Barclay's FA Women's Super League on Paramount+: Schedule, how to watch, start times and more . 2023-05-20 . CBSSports.com . en.
  8. Web site: 2020 WNBA National TV Schedule. NBA Media Ventures, LLC. WNBA.com. August 30, 2020.
  9. Web site: November 18, 2020. CBS Sports to televise Formula E across USA from Season 7. December 18, 2020. Formula E.
  10. Web site: Newswire . MMA Fighting . 2021-06-22 . Combate Global headed to Paramount+, CBS Sports in multiyear agreement . 2023-05-20 . MMA Fighting . en.
  11. Web site: 2020-12-10 . ESPN-SEC deal finally official, will go into effect in 2024 . 2020-12-11 . Sports Media Watch.
  12. News: Associated Press. Sauter Will Head CBS News. Boston Globe. November 10, 1981.
  13. News: Craig. Jack. Pilson is leaving CBS Sports. Boston Globe. March 19, 1994.
  14. News: CBS Not Happy With Losing Philly. Philadelphia Daily News. December 12, 1984.
  15. News: Harasta. Cathy. CBS Plans to Announce Corporate Restructuring. The Dallas Morning News. December 15, 1986.
  16. News: Rebuilding CBS Sports. Miami Herald. June 10, 1994.
  17. News: CBS Sports president Kenin loses job. Journal Sentinel. November 6, 1996.
  18. http://www.cbspressexpress.com/cbs-radio/releases/view?id=32154 CBS creates the largest major market sports radio network in the nation
  19. Web site: CBS Sports Radio to Become the Infinity Sports Network . barrettsportsmedia.com . April 6, 2024 . April 4, 2024.
  20. Web site: 2024-04-05 . CBS Sports Radio To Rebrand On April 15 . 2024-04-16 . Radio Insight . en-US.
  21. News: CBS Launches Free 24-Hour Sports Streaming Network CBS Sports HQ. Chmielewski. Dawn C.. 2018-02-26. Deadline. 2018-03-05.
  22. Web site: February 26, 2018 . What is CBS SPORTS HQ? Your guide to our new 24/7 streaming sports news network . August 7, 2018 . CBS Sports.
  23. Web site: 2021-10-01. Finally, on CBS, the football matches the business cards. 2022-01-26. Ological.
  24. Web site: Here's CBS Sports' Super Bowl 50 broadcast team and all-new offerings. live. https://web.archive.org/web/20160124170657/http://www.cbssports.com/nfl/eye-on-football/25446874/heres-cbs-sports-super-bowl-50-broadcast-team-and-all-the-new-tv-viewing-offerings. January 24, 2016. January 13, 2016. CBSSports.com.
  25. Web site: 2020-10-08. CBS rethinks iconic eye in new branding strategy. live. https://web.archive.org/web/20201013210635/https://adage.com/article/media/cbs-rethinks-iconic-eye-new-branding-strategy/2286431. October 13, 2020. 2020-10-08. Ad Age.
  26. Web site: Steinberg. Brian. 2020-10-08. CBS Casts New Eye on Audiences Who Don't Watch Its Programs on Regular TV. live. https://web.archive.org/web/20201008153713/https://variety.com/2020/tv/news/cbs-marketing-mike-benson-streaming-video-netflix-1234797032/. October 8, 2020. 2020-10-08. Variety.
  27. Web site: Teti. John. 2021-10-01. Finally, on CBS, the football matches the business cards. 2022-01-26. www.ological.net.
  28. Web site: CBS Sports rolls out new branding, graphics with Super Bowl coverage. 2022-01-26. NewscastStudio. 9 February 2021 .

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