| C. Arthur Pearson Ltd | |
| Founded: | 1890 |
| Founder: | C. Arthur Pearson |
| Status: | Defunct; absorbed into IPC in 1965 |
| Headquarters: | London |
| Country: | England |
| Keypeople: | Percy Everett, Lawson Wood, Hedley Le Bas |
| Parent: | George Newnes Ltd (1929–1960) Odhams Press (1960–1961) IPC (1961– 1965) |
| Publications: | newspapers, periodicals, books, comics |
C. Arthur Pearson Ltd was a British publisher of newspapers, periodicals, books, and comics that operated from 1890 to . The company was founded by C. Arthur Pearson, later to be known as Sir Arthur Pearson, 1st Baronet.
Pearson was involved in the periodical business during its entire existence, known for publishing such titles as Pearson's Weekly, Home Notes, Pearson's Magazine, The Royal Magazine, London Opinion, and Men Only. The company was in the newspaper business from 1898 to 1916, most notably with the formation of the Daily Express. C. Arthur Pearson Ltd also published materials related to the British Boy Scout movement.
Initially an independent publisher, Pearson became an imprint of George Newnes Ltd around 1914. Newnes/Pearson was acquired by Odhams Press in 1960; all three companies became part of the International Publishing Company in 1961.
In 1890, after six years of working for George Newnes, C. Arthur Pearson left to form his own publishing business.
Within three weeks of forming C. Arthur Pearson Ltd in 1890, the company began publishing the periodical journal Pearson's Weekly, the first issue of which sold a quarter of a million copies. In January 1894, Pearson launched the women's magazine Home Notes, with the aim of dominating the penny magazine market. In 1896, Pearson launched Pearson's Magazine, a monthly magazine which specialized in speculative literature, political discussion, often of a socialist bent, and the arts. In 1898, Pearson founded The Royal Magazine, a monthly literary magazine which remained in publication until 1939. London Opinion was launched in 1903, running until 1954, when it merged with Men Only (started in 1935).
Pearson also participated in the early British comics publishing business, launching Big Budget in 1897 and Dan Leno's Comic Journal in 1898.
Pearson was in the book business from 1897 to around 1945. In the latter years of the 19th century, Pearson published a number of notable first editions, including H. G. Wells' The Invisible Man (1897), Bram Stoker's Miss Betty (1898), and Baroness Orczy's The Emperor's Candlesticks (1899). Pearson published books by such writers as Winifred Graham, Percy F. Westerman, Norman Hunter, Fâ’iz El-Ghusein, Robert Leighton, Marie Connor, and Catherine Christian.
In 1898, Pearson purchased the Morning Herald, and in 1900 merged it into his new creation, the halfpenny Daily Express. The Express was a departure from the papers of its time and created an immediate impact by carrying news instead of only advertisements on its front page. Pearson was successful in establishing papers in provincial locations such as the Birmingham Daily Gazette. Pearson came into direct competition with the Daily Mail and in the resulting commercial fight almost took control of The Times, being nominated as its manager, but the deal fell through.[1]
In 1904 Pearson purchased the struggling The Standard and its sister paper the Evening Standard for £700,000 from the Johnstone family. He merged the Evening Standard with his St James's Gazette and changed the Conservative stance of both papers into a pro-Liberal one, but was unsuccessful in arresting the slide in sales and in 1910 sold them to the MP Sir Davison Dalziel, and Sir Alexander Henderson.[2] The Daily Express eventually passed, in November 1916, under the control of the Canadian–British tycoon Sir Max Aitken, later Lord Beaverbrook.
Reflecting its founder's support of the British Boy Scout movement, C. Arthur Pearson Ltd was responsible for a number of Scouting publications, including The Scout magazine, launched in 1908; the Scouting for Boys handbook, published in various editions beginning in 1908; and The Wolf Cub's Handbook, by Robert Baden-Powell, founder of the worldwide scouting movement (1916).
Beginning to lose his sight due to glaucoma despite a 1908 operation, C. Arthur Pearson was progressively forced from 1910 onwards to relinquish his newspaper interests.
Pearson himself retained a cooperative relationship with his old employer, George Newnes Ltd, and by 1914, C. Arthur Pearson Ltd had essentially become an imprint of Newnes.[3]
The Pearson imprint focused mostly on magazines from the 1930s through the 1950s, known for ongoing titles like Home Notes and London Opinion, as well as Men Only. Pearson dipped into the pulp magazine market with short-lived titles like Scoops (1934) and Fantasy (1938–1939). Pearson's Magazine, Pearson's Weekly, and The Royal Magazine were all canceled in 1939, on the eve of World War II.
Notable comics titles published by Pearson in the 1950s and early 1960s included the romance comics Mirabelle, The New Glamour, and Marty; and the Picture Stories and Picture Library series.
By 1959, Newness/Pearson was considered one of London's three leading magazine publishers — along with Odhams Press and the Hulton Press; that year Odhams acquired both of its rivals.[4] [5] In 1961, Newnes/Pearson became part of the International Publishing Corporation.[6]
The Pearson imprint disappeared sometime around 1965.