César Cernuda Explained

César Cernuda
Birth Date:[1]
Nationality:Spanish
Education:B.S., ESIC University
PDD (Program for Management Development), IESE Business School, University of Navarra[2] [3] [4]
Occupation:President of NetApp

César Cernuda was president of Microsoft Latin America and corporate vice president of Microsoft [3] and is President of NetApp.

Career

Early in his career, Cernuda worked at Software AG and Banco 21.[5] In 1997, he joined Microsoft Spain.[6] [7] During his career at Microsoft, Cernuda has served as the company's vice president of sales, marketing and services for Latin America.[8] He became president of Microsoft's business in the Asia Pacific region in 2013.[9] In 2014, he received the "100 Españoles" award given to Spaniards who achieve international recognition.

In June 2016, Microsoft appointed Cernuda as a corporate vice president and its president of Latin America,[8] a position in which he oversees 2,500 employees, and 80,000 business partnerships.[10] He is the first person of Spanish heritage to reach the level of corporate vice presidency in the company.[11] Cernuda stated in October 2016 that he has three goals in this role: to make technology more integrated into daily life, to boost productivity in the workplace, and to promote smarter cloud storage.[12] As part of his leadership style, he advocates for flexible work arrangements, and he does not have his own office or desk.[13] In June 2018, ESIC Business & Marketing School awarded him an Aster Award for Best Professional Career.[14]

On July 1, 2020, Cernuda joined NetApp as President [15]

Personal life

Cernuda holds a bachelor's degree in business administration and marketing from ESIC University and completed a Management Development Program at the IESE Business School at the University of Navarra in Spain.[16] [17] [3] He has also completed the Leadership for Senior Executives program at the Harvard Business School.[18] He is married and has two children.[2]

Notes and References

  1. News: Lagar . Eduardo . "Microsoft comete cero fraude fiscal: pagamos impuestos religiosamente y cumplimos la ley" . 16 September 2018 . La Opinión de Málaga . 8 August 2016.
  2. News: Purnell . Newley . Microsoft Sees Asia Markets Expanding . 16 September 2018 . The Wall Street Journal . 4 May 2014 . registration .
  3. Web site: César Cernuda . News Center Latin America . Microsoft . 12 October 2018.
  4. Web site: Program for Management Development . IESE Business School . University of Navarra . 16 October 2018.
  5. News: El español César Cernuda, nuevo presidente de Microsoft Latinoamérica . 16 September 2018 . EFE Empresas . 30 June 2016 .
  6. News: Cortés . Mireya . César Cernuda dirigirá Microsoft LATAM . 10 September 2018 . CIO México . 4 July 2016.
  7. News: El español César Cernuda, vicepresidente de Ventas y Operaciones de Microsoft Business Solutions . 16 September 2018 . La Información . 25 February 2016 .
  8. News: César Cernuda, nuevo vicepresidente corporativo de Microsoft para AL . 10 September 2018 . Forbes México . 30 June 2016.
  9. News: Dudley . Brier . Microsoft finds fertile ground for growth in Asia . 16 September 2018 . The Seattle Times . 31 May 2014.
  10. News: Martin . Rosa . Microsoft confía en César Cernuda para la dirección de Latinoamérica . 16 September 2018 . Newsbook.es . 4 July 2016.
  11. News: Barrera . José . César Cernuda: El líder a cargo de la reinvención de Microsoft en Latinoamérica . 16 September 2018 . Estrategia&Negocios . 14 May 2018.
  12. News: Caputo . Victor . 4 perguntas para o presidente da Microsoft para a América Latina . 10 September 2018 . Exame . 28 October 2016.
  13. News: Sáez . Sergio . O'Ryan . Felipe . "No me gusta que mis trabajadores vengan a la oficina" . 10 September 2018 . La Segunda . 9 December 2016.
  14. News: Montserrat Tarrés, presidenta de Dircom, recibe el premio ASTER de Comunicación . 15 October 2018 . Dircomfidencial . 6 June 2018.
  15. News: Cesar Cernuda Joins NetApp as President . 1 July 2020.
  16. News: César Cernuda, presidente de Microsoft Asia-Pacífico, apadrina a los alumnos de postgrado de ESIC . 16 September 2018 . ESIC Business & Marketing School . 10 February 2015.
  17. Book: Javier . Zamora . César Cernuda: "We need to harness the energy, innovation and speed of the start-up." . 2014 . Second Quarter . IESE Insight . 16 September 2018.
  18. News: El presidente de Microsoft Asia-Pacífico, César Cernuda, galardonado como uno de los 100 Españoles de éxito internacional . 15 October 2018 . TechWeek.es . 27 June 2014.

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