Cécred Explained

Cécred (pronounced 'sacred') is a privately held American hair care brand founded in 2024 by American singer-songwriter Beyoncé. It is self-funded and made for all hair types. After six years in development, Cécred launched in February 2024 to positive reception from critics.

Background and development

Cécred is a hair care brand developed and launched in 2024 by American singer-songwriter Beyoncé.[1] [2] [3] The brand was developed over six years prior to its launch, which included product development and clinical, lab and salon trials.[4] [5] [6] The products were initially hinted at in May 2023, when Beyoncé shared an Instagram post of her tending to her natural hair[7] with a curling iron surrounded by unlabeled sample bottles.[8]

In December 2023, fans noticed Cécred product designs were silently revealed in in a scene backstage.[9] [10]

On February 6, 2024, Beyoncé posted a video to social media announcing the name of the brand and the launch date, February 20. Captioned "hair is sacred", the video featured clips of a younger Beyoncé in her mom's hair salon, as well as women with a variety of hair textures (including Beyoncé) having their hair, tended to.[11] [12]

Launch and beyond

Cécred launched on February 20, 2024, with a foundation collection of eight products "inspired by hair rituals from global cultures [...] featur[ing] an array of butters, oils, honey, and fermented rice water to nourish hair that cleanse[s], condition[s], and visibly repair[s]."[13] On the day of launch, Cécred established an annual grant in collaboration with Beyoncé's charity foundation BeyGood, to provide financial support to cosmetology students and professional hair stylists within the beauty industry.[14] $500,000 is allocated annually to fund cosmetology school scholarships and salon business grants across five cities chosen for their large, diverse community of hair stylists: Atlanta, Chicago, Houston, Los Angeles and Clementon.[15] The Cécred launch event took place in the evening on February 20, with Beyoncé and her mother talking about how "[Cécred was] something we spoke about — a dream — since Destiny's Child first started out with the 'Bills, Bills, Bills' video. We talked about creating a sacred space."[16]

On April 21, 2024, Beyoncé shared a video using the products to tend to her own hair to her social media, saying that "maintaining 25 years of blonde on natural hair, through all the experimenting I do, has played a huge part in developing [Cécred] products. It’s the hardest to keep color-treated hair healthy and strong, but [Cécred] is here. All quality, with no shortcuts. [...] I’m proud of the ingredients, I'm proud of the way it's making people feel. I’m proud that it’s not one-dimensional and that it’s for multiple textures.”[17]

On August 1, 2024, Cécred began post-launch products.

Technology

Beyoncé stated that she could not find hair technology that works for all hair textures, so she funded the development of a custom bioactive keratin ferment technology for Cécred.[18] Ethically sourced natural wool protein is made bioavailable and molecular in size, mimicking keratin in human hair to repair and reinforce weak or damaged hair of the user, and to penetrate the cortex of individual hair strands.[19] The ferment is activated by infused honey and probiotic lactobacillus which also act as a humectant.[20]

As of launch, Cécred formulas were infused with a Temple Oud fragrance, including notes of oud, Australian sandalwood, warm musk, night-blooming jasmine, Haitian vetiver and violet leaves.[4]

Critical reception

Cécred received positive reviews from critics on launch. Sarah Jossel of The Times described it as "outrageously good."[21] Carol Lee of Elle said that "the products worked their magic" and that "after just one Cécred session, my scalp and strands felt transformed."[22] Julee Wilson of Cosmopolitan was "impressed" at the launch line products' results, describing her strands as "beautifully conditioned" and claiming her silk press lasted for a week.[23] Jessica Cruel of Allure described her hair as "transformed."

Bustle tested the launch products on two editors with opposite hair textures, Jordan Murray and Olivia Rose Rushing. By the end, both had integrated the products into their own personal hair routines.[24]

Accolades

Notes and References

  1. Web site: Beyoncé Reveals the Launch of New Hair Care Line Cécred. WWD. February 9, 2024. February 8, 2024. https://web.archive.org/web/20240208172034/https://wwd.com/pop-culture/celebrity-news/beyonce-cecred-hair-line-info-1236169228/. live.
  2. Web site: Dolan . Leah . 2024-02-07 . Beyoncé announces new hair care line 'Cécred' . 2024-02-12 . CNN . en . February 12, 2024 . https://web.archive.org/web/20240212141652/https://www.cnn.com/2024/02/07/style/beyonce-hair-care-cecred/index.html . live .
  3. Web site: Thomas . Carly . 2024-02-07 . Beyoncé Teases Upcoming Haircare Brand Cécred . 2024-02-14 . The Hollywood Reporter . en-US . February 14, 2024 . https://web.archive.org/web/20240214205438/https://www.hollywoodreporter.com/lifestyle/lifestyle-news/beyonce-teases-hair-brand-cecred-1235818122/ . live .
  4. Web site: Beyoncé Debuts Hair Care Brand Cécred. Business of Fashion. 2024-02-20. 2024-03-09. Flora. Liz. March 10, 2024. https://web.archive.org/web/20240310162222/https://www.businessoffashion.com/news/beauty/beyonce-debuts-hair-care-brand-cecred/. live.
  5. Web site: I Tried Beyoncé Cécred Hair Care Line - First Impressions. Glamour UK. 2024-02-21. 2024-03-09. Cruel. Jessica. March 9, 2024. https://web.archive.org/web/20240309232332/https://www.glamourmagazine.co.uk/article/beyonce-cecred-hair-line-first-impressions. live.
  6. Web site: Fields . Jackie . February 21, 2024 . Beyoncé Hard Launches Haircare Brand Cécred by Changing Her Hair Color: See Her New Honey Hue . February 27, 2024 . . February 27, 2024 . https://web.archive.org/web/20240227125138/https://people.com/beyonce-has-new-hair-color-for-cecred-launch-event-8598019 . live .
  7. Web site: Beyoncé's Mom Gave Me a Haircut Using Cécred Products. Allure. 2024-02-21. 2024-03-10. Cruel. Jessica. March 10, 2024. https://web.archive.org/web/20240310171131/https://www.allure.com/story/beyonce-cecred-hair-care-line. live.
  8. Web site: Beyoncé Hair Care Line: Shop Cécred Now. 2024-02-21. 2024-03-09. Yaptangco. Ariana. Glamour. March 9, 2024. https://web.archive.org/web/20240309234224/https://www.glamourmagazine.co.uk/article/shop-beyonce-hair-care-line-cecred. live.
  9. Web site: Beyoncé Unveils Launch Date For New Hair Care, CÉCRED. Vibe. 2024-02-07. 2024-03-09. Abraham. Maya. March 9, 2024. https://web.archive.org/web/20240309232331/https://www.vibe.com/lifestyle/beauty/beyonce-cecred-hair-care-launch-date-1234849345/. live.
  10. Web site: Beyoncé announces Renaissance Tour concert film: 'Start over, start fresh, create the new'. USA Today. Segarra. Edward. October 2, 2023. October 2, 2023. October 17, 2023. https://web.archive.org/web/20231017192024/https://www.usatoday.com/story/entertainment/music/2023/10/02/beyonce-renaissance-tour-film/71026677007/. live.
  11. Web site: Beyoncé announces highly anticipated hair care line Cécred: What we know so far. USA Today. McClay. Caché. February 9, 2024. February 7, 2024. https://web.archive.org/web/20240207222852/https://eu.usatoday.com/story/entertainment/music/2024/02/07/beyonce-launches-new-hair-care-line-cecred/72502733007/. live.
  12. Web site: Staff . Wonderland . 2024-02-08 . Beyoncé Enters The Beauty World with Haircaire Line, Cécred . 2024-02-12 . Wonderland . en-GB . February 9, 2024 . https://web.archive.org/web/20240209104546/https://www.wonderlandmagazine.com/2024/02/08/cecred-by-beyonce/ . live .
  13. Web site: Beyoncé Knowles-Carter Introduces Cécred: Hair-Honoring Care, Validated by Science. 2024-02-20. 2024-03-09. PR Newswire. March 10, 2024. https://web.archive.org/web/20240310034148/https://www.prnewswire.com/news-releases/beyonce-knowles-carter-introduces-cecred-hair-honoring-care-validated-by-science-302065906.html. live.
  14. Web site: Beyoncé's BeyGOOD & Cécred Fund Announces $500K Cosmetology School Scholarship. 2024-02-20. 2024-03-09. Denis. Kyle. Billboard. March 10, 2024. https://web.archive.org/web/20240310031719/https://www.billboard.com/music/music-news/beyonce-beygood-cecred-cosmetology-scholarship-fund-1235610676/. live.
  15. Web site: Philanthropy - Cécred. Cécred. 2024-03-09. March 10, 2024. https://web.archive.org/web/20240310031719/https://cecred.com/en-uk/pages/philanthropy. live.
  16. Web site: Inside Beyoncé’s Cécred Launch Party in L.A., With Tina Knowles and Blue Ivy Carter. 2024-02-21. 2024-03-09. Chikhoune. Ryma. WWD. March 10, 2024. https://web.archive.org/web/20240310033045/https://wwd.com/eye/parties/beyonce-cecred-launch-party-los-angeles-1236206947/. live.
  17. Web site: Beyoncé Finally Shares Her Cécred Wash Day Ritual. 2024-04-22. 2024-04-30. Elle. Nerisha. Penrose. April 29, 2024. https://web.archive.org/web/20240429234047/https://www.elle.com/beauty/hair/a60566731/beyonce-cecred-haircare-routine/. live.
  18. Web site: Beyoncé, The Boss. Essence. 2024-03-09. White. Brooklyn. March 9, 2024. https://web.archive.org/web/20240309235546/https://www.essence.com/beauty/beyonce-2024-essence-cover-cecred/. live.
  19. Web site: Beyoncé Announces Launch of Cécred Hair Care Brand. Global Cosmetic Industry. 2024-02-20. 2024-03-09. March 10, 2024. https://web.archive.org/web/20240310161539/https://www.gcimagazine.com/brands-products/hair-care/news/22887504/beyonc-announces-launch-of-ccred-hair-care-brand. live.
  20. Web site: Beyoncé Knowles-Carter’s Cécred Haircare Line Debuts with Foundation Collection. Happi. 2024-02-20. 2024-03-09. March 10, 2024. https://web.archive.org/web/20240310004031/https://www.happi.com/contents/view_breaking-news/2024-02-20/beyonce-knowles-carters-cecred-haircare-line-debuts-with-eight-foundation-products/. live.
  21. Web site: These are the new hair products I really rate. Jossel. Sarah. The Times. 2024-04-01. 2024-04-30. May 1, 2024. https://web.archive.org/web/20240501011352/https://www.thetimes.co.uk/article/sarah-jossel-beauty-column-hair-products-qr9ldwttx. live.
  22. Web site: We Tried Cécred, Beyoncé’s New Hair Care Line. 2024-02-20. 2024-04-30. Elle. Lee. Carol. April 29, 2024. https://web.archive.org/web/20240429234050/https://www.elle.com/beauty/hair/a46857435/beyonce-new-hair-care-line-cecred-launch/. live.
  23. Web site: I Tried Beyoncé’s New Haircare Line, Cécred—Here’s My Honest Review. Wilson. Julee. Cosmopolitan. 2024-02-20. 2024-04-30. April 30, 2024. https://web.archive.org/web/20240430233516/https://www.cosmopolitan.com/style-beauty/beauty/a46866855/cecred-haircare-review/. live.
  24. Web site: Is Beyoncé’s Cécred Hair Care Worth The Hype?. Bustle. Olivia Rose Rushing. 2024-03-13. 2024-04-30. April 30, 2024. https://web.archive.org/web/20240430233517/https://www.bustle.com/beauty/beyonce-cecred-review-foundation-collection. live.
  25. Web site: 24 June 2024 . 30 Summertime Beauty Essentials For Looking (But Not Literally Feeling) Hot . 11 July 2024 . Bustle . en.
  26. Web site: 11 June 2024 . These Are the Best Hair Products of 2024 . 12 June 2024 . Byrdie . en.
  27. Web site: Gillette . Beth . 6 May 2024 . Now Presenting: Cosmopolitan’s 2024 Holy Grail Beauty Awards . 5 June 2024 . Cosmopolitan . en-US.
  28. Web site: 24 May 2024 . The 2024 Cosmopolitan Summer Beauty Awards have arrived! . 12 June 2024 . Cosmopolitan . en-GB.
  29. Web site: 15 May 2024 . Welcome To ELLE UK's 2024 Future Of Beauty Awards: All The Game-Changing Products That Made The Cut . 5 June 2024 . ELLE . en-GB.
  30. Web site: Bhatia . Billie . 22 May 2024 . The best new beauty products for summer 2024 . 5 June 2024 . FT.
  31. Web site: Mamona . Denise Primbet,Elle Turner,Sheilla . 3 June 2024 . I'm a beauty writer with damaged hair and I swear by these hair oils for shine and moisture . 10 June 2024 . Glamour UK . en-GB.
  32. Web site: Harrydass-Clark . Sheilla Mamona,Kiran Meeda,Shaunelle . 30 July 2024 . The absolute best products you need to care for textured and Afro hair, according to the experts . 12 August 2024 . Glamour UK . en-GB.
  33. Web site: 1 August 2024 . 9 best conditioners that will leave your hair soft and shiny . 12 August 2024 . Good Housekeeping . en-GB.
  34. Web site: Schroeder . Roberta . Azaldin . Medina . 23 April 2024 . Are protein treatments the secret to stronger hair? Experts explain... . 16 June 2024 . Harper's BAZAAR . en-GB.
  35. Web site: Lauren Valenti and Kara Jillian Brown . 25 June 2024 . Get Gorgeous Hair With Our Best Beauty Buys Winners . 7 July 2024 . InStyle . en.
  36. Web site: Holender . Samantha . 25 June 2024 . Marie Claire Skin and Hair Awards: The best of 2024 . 11 July 2024 . Marie Claire Magazine . en.
  37. Web site: Rucker . Jael . 29 February 2024 . The 12 Best Curly Hair Products for Men . 10 June 2024 . one37pm.com . en.
  38. Web site: McCarty . Grace . 5 June 2024 . The Best New Shampoos and Conditioners to Make Wash Day Less of a Chore . 5 June 2024 . SELF . en-US.
  39. Web site: Flanagan . Lauren Adhav, Kelsey Borovinsky, Hanna . 13 May 2024 . The Best Shampoos for Every Type of Hair . 26 June 2024 . The Cut . en.
  40. Web site: Achonwa . Tish Weinstock,Tracy . 7 May 2024 . Behold, The Best Shampoos For Your Hair Type . 10 June 2024 . British Vogue . en-GB.
  41. Web site: Greaves . Kayla . 2 May 2024 . Everything You Need to Know About 3A Hair . 16 June 2024 . Vogue . en-US.
  42. Web site: Vogue . 22 May 2024 . Meet The Winners Of The Vogue Beauty Awards 2024 . 26 June 2024 . British Vogue . en-GB.
  43. Web site: Reid . Keeks . 14 April 2024 . 15 best shampoos for Afro hair - for a delicate and nourishing wash . 10 June 2024 . Woman and Home Magazine . en.
  44. Web site: 18 April 2024 . Editors Tested Hundreds Of The Latest Beauty Products For Months. These Are The Best. . 5 June 2024 . Women's Health . en-US.

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