Byredo Explained

Byredo
Type:Subsidiary
Foundation: ; Stockholm, Sweden
Founder:Ben Gorham
Location Country:Sweden
Area Served:Europe, North America, Asia
Products:Luxury goods
Parent:Puig

Byredo is a Swedish company that produces fragrances, leather goods, and accessories.

History

Byredo was founded in Stockholm in 2006 by Ben Gorham.[1] [2] The name Byredo is a portmanteau of "by redolence". The first fragrance released was Green (sage, orange and musk).[3] In 2013, Gorham sold a majority stake of the company to London-based investment firm Manzanita Capital.[4] [5] This company was invested in Diptyque and Malin + Goetz,[6] and also owns Space NK. In 2015, Byredo opened a second store, in New York's Soho. Its first collection of handbags and other accessories debuted at the 2017 Paris Fashion Week.[7] In May 2022, Puig acquired a majority stake in Byredo.[8] In November 2023, Byredo launched fine jewelry as a new permanent category for the brand.[9]

Collaborations

Byredo released products in collaboration with perfumer Jérôme Epinette (2016), photographers Inez and Vinoodh (2016),[10] designer Virgil Abloh (2018),[11] furniture company IKEA (2020),[12] makeup artist Isamaya Ffrench (2020)[13] and US rapper Travis Scott (2021).[14]

External links

Notes and References

  1. News: Conlon . Scarlett . 2020-01-18 . Ben Gorham: ‘With Byredo I wanted a more inclusive approach to luxury’ . 2023-07-27 . The Observer . en-GB . 0029-7712.
  2. Lisa Niven, Vogue Meets Byredo's Ben Gorham Vogue, 1 September 2016
  3. News: Meltzer . Marisa . 2015-05-27 . Byredo Brings Its Scent Memories to SoHo . 2024-10-07 . The New York Times.
  4. https://www.cosmeticsbusiness.com/news/article_page/Manzanita_buys_majority_stake_in_Byredo/88117 Manzanita buys majority stake in Byredo
  5. Women's Wear Daily, Manzanita Capital Buys Byredo Stake: The owner of SpaceNK and Diptyque has purchased a majority stake in the Swedish fragrance house. Samantha Conti, April 29, 2013
  6. Web site: Stocks . Christopher . 2016-09-06 . Name game: Byredo celebrates its tenth anniversary with a nameless fragrance . 2024-10-07 . wallpaper.com . en.
  7. http://www.surfacemag.com/articles/ben-gorham-pushes-byredo-into-lifestyle/ Founder Ben Gorham continues to push Byredo out of its comfort zone.
  8. Web site: Puig snaps up majority stake in cool Swedish fragrance brand Byredo . 31 May 2022 .
  9. Web site: Weil . Jennifer . 2023-11-20 . EXCLUSIVE: Byredo Is Launching Fine Jewelry . 2023-11-20 . WWD . en-US.
  10. Web site: Ward . Maria . 2016-12-09 . Party Like It’s 1996: Byredo and Inez and Vinoodh Celebrate Their Fragrance Collaboration . 2024-10-07 . Vogue . en-US.
  11. Web site: 2018-03-03 . Off-White and Byredo Just Launched a Perfume Called Elevator Music—And It's Already a Cult Obsession . 2022-04-27 . Vogue . en-US.
  12. Web site: 2020-11-02 . Ikea and Byredo's Founder Just Launched a Candle Collection You Need to Buy . 2024-10-07 . Harper's BAZAAR . en-US.
  13. Web site: Wu . Sarah Y. . 2020-10-01 . Inside Byredo Makeup’s Surprising, Colorful Launch . 2024-10-07 . Forbes . en.
  14. Web site: Walsh . Savannah . 2021-01-19 . It's Lit! Travis Scott's Highly Popular Byredo Collaboration Has Just Been Restocked . 2021-02-23 . ELLE . en-US.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Byredo".

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