Bye Now! Explained

Bye Now!
Type:single
Artist:Iconiq
Album:Change Myself
Length:3:38
Label:Rhythm Zone
Producer:Michico, T. Kura
Prev Title:Change Myself
Prev Year:2010
Next Title:Tokyo Lady
Next Year:2010

"Bye Now!" (stylised as BYE NOW!) is a song recorded by Japanese born-South Korean singer Iconiq, marketed as the lead single of her debut Studio album, Change Myself, released in March 2010.

It was widely played at radio stations during the album's release, peaking at #8 on the Billboard Japan Hot 100. The song was also included on her extended play Light Ahead in September 2010.

Writing

The song is a synthpop/R&B song, written by Michico, T. Kura, the writers of Iconiq's debut single "I'm Lovin' You." The lyrics of the song describe an everyday scene, in which the subject of the song is dissatisfied with her life. She "purposely spills her coffee everywhere" and thinks that "every single day is like a ceremony." She decides to work against this daily pressure, by saying goodbye to this "dangerous pressure" and "complex that everyone, even her boyfriend has" by being true to herself.[1]

Promotion

The song was used in commercials for Shiseido's Maquillage make-up range and starred Iconiq as the spokesperson, the third successive song of Iconiq's to have this, after "I'm Lovin' You" and "Change Myself."[2] During album promotions, Iconiq promoted products from seven different companies simultaneously: All Nippon Airways, US fashion brand Kitson, Italian car manufacturer Maserati, Rhythm Zone, music download site Mu-Mo, Shiseido and Starbucks.[3] Each commercial had two versions: one featuring "Bye Now!" as background music, along with versions using"Change Myself."[4]

Iconiq performed this song as a per of her set at the 2010 A-Nation concerts.[5]

Music video

The music video was directed by Hisashi Kikuchi.[6] The video centres around scenes of Iconiq performing a dance routine with several similarly dressed backup dancers, in a distinctive red hat. Several scenes of this dance are shot in the dark, and lit with fluorescent lighting that comes from each dancers' clothing. Also interspersed between these scenes are shots of Iconiq in different outfits, as she sings the song to the camera.

The music video was aired heavily in early March on several music video channels, such as MTV Japan's Buzz Clip, MJTV's MJ Bound, Music On!'s Rookie and VMC's Video of the Week.[7]

Chart rankings

Chart Peak
position
Billboard Adult Contemporary Airplay[8] 5
Billboard Japan Hot 100[9] 8
RIAJ Digital Track Chart Top 100[10]
  • Special edit version
49
RIAJ Digital Track Chart Top 100[11] 47

Release history

RegionDateFormat
JapanRingtone
Cellphone download (special edit version)
[12] PC download, cellphone download (full-length version)

Notes and References

  1. Web site: BYE NOW! - ICONIQ . Japanese . Goo Music . September 15, 2010 . dead . https://web.archive.org/web/20110614122930/http://music.goo.ne.jp/lyric/LYRUTND90347/index.html . June 14, 2011 .
  2. Web site: 資生堂「マキアージュ」TVCFソング「BYE NOW!」配信情報 . . March 1, 2010 . July 24, 2010 . https://web.archive.org/web/20160304023019/http://iconiq.jp/news/100301.html . March 4, 2016 . dead .
  3. Web site: ICONIQがMASERATI、スターバックス、kitsonら7企業とコラボCMを制作 . Barks . Japanese . 2010-03-09 . 2010-07-24.
  4. Web site: ICONIQ 企業コラボCM . https://ghostarchive.org/varchive/youtube/20211221/KrTRVAQumGA . 2021-12-21 . live. Youtube . Avex Network . Japanese . March 8, 2010 . September 14, 2010.
  5. Web site: ICONIQ短髪ええやん!! . Daily Sports . August 23, 2010 . September 15, 2010 . https://web.archive.org/web/20100824015102/http://www.daily.co.jp/gossip/article/2010/08/23/0003349341.shtml . dead . August 24, 2010 .
  6. Web site: ICONIQ 楽曲名 Bye Now!. Space Shower . Japanese . September 14, 2010.
  7. Web site: ICONIQ新曲「BYE NOW!」(資生堂「マキアージュ」TVCFソング)CS各局のパワープレイ決定!! . . February 26, 2010 . September 15, 2010 . https://archive.today/20100914140700/http://iconiq.jp/news/100226.html . September 14, 2010 . dead .
  8. Web site: Japan Billboard Adult Contemporary Airplay . Billboard Japan . March 22, 2010 . November 1, 2010 . https://web.archive.org/web/20120323014532/http://www.billboard-japan.com/system/jp_charts/adult_airplay/page:33 . March 23, 2012 . dead .
  9. Web site: Japan Billboard Hot 100 . Billboard . March 22, 2010 . July 24, 2010 . https://web.archive.org/web/20120519082810/http://www.billboard-japan.com/system/jp_charts/hot100/page:19 . May 19, 2012 . dead .
  10. Web site: レコード協会調べ 2010年03月10日~2010年03月16日 <略称:レコ協チャート(「着うたフル(R)」)> . RIAJ . March 19, 2010 . July 24, 2010 . dead . https://web.archive.org/web/20141228000608/http://satsuki.musicdb.gr.jp/all_info/ranking_weekly/WeeklyRankingAction.do?term=2010f&weeklyCd=20100316&rankKbn=50 . December 28, 2014 .
  11. Web site: レコード協会調べ 2010年03月31日~2010年04月06日 <略称:レコ協チャート(「着うたフル(R)」)> . RIAJ . April 9, 2010 . July 24, 2010 . dead . https://web.archive.org/web/20140929101730/http://satsuki.musicdb.gr.jp/all_info/ranking_weekly/WeeklyRankingAction.do?term=2010f&weeklyCd=20100406&rankKbn=50 . September 29, 2014 .
  12. Web site: 3/31(水)より「CHANGE MYSELF」収録曲着うたフル、PC配信スタート! . . March 30, 2010 . July 24, 2010 . https://web.archive.org/web/20160304023024/http://iconiq.jp/news/100330.html . March 4, 2016 . dead .