MRC (company) explained

MRC II Distribution Company, L.P.
Former Name:Media Rights Capital (2006–2013)
Trade Name:MRC
Type:Private
Founders:Modi Wiczyk
Asif Satchu
Hq Location:9601 Wilshire Boulevard
Hq Location City:Beverly Hills, California 90212
Location Country:U.S.
Area Served:Worldwide
Key People:Modi Wiczyk (co-CEO and co-chairman)
Asif Satchu (co-CEO and co-chairman)
Scott Tenley (COO)
Owner:Eldridge Industries (minority)
Industry:Film
Television
Footnotes:[1]

MRC II Distribution Company, L.P.,[2] doing business as MRC (formerly Media Rights Capital), is an American film and television studio. Founded by Mordecai (Modi) Wiczyk and Asif Satchu, the company funds and produces film and television programming.

The company's divisions include MRC Film, MRC Non-Fiction, and MRC Television. In 2018, the company merged with Todd Boehly's media assets under Valence Media, with the company as a whole taking on the MRC name in 2020; this included Dick Clark Productions (briefly known as MRC Live & Alternative), audience data firm Luminate (the former Nielsen SoundScan), and the entertainment industry publications Billboard and The Hollywood Reporter. Boehly (through Eldridge Industries) re-acquired most of these assets in August 2022.

Productions by the company have included the Netflix series House of Cards and Ozark, and the films Baby Driver, Knives Out, and Ted.

History

Early history

MRC was founded by Modi Wiczyk and Asif Satchu in 2006.[3] Its early investors included Guggenheim Partners, AT&T, WPP Group, Goldman Sachs and ABRY Partners.[4] [5] In 2007, it funded filmmakers such as Robert Rodriguez, Ricky Gervais, Walter Salles, Ryan Murphy, Richard Kelly, Bennett Miller and Todd Field.[6] The same year, it entered into an agreement with Warner Bros. Pictures to allow Warner to distribute three of the eight pictures over a $250 million feature production funding.[7] MRC launched a television division of the studio in early 2008.[8]

In 2008, The CW leased its Sunday-night schedule to MRC beginning in the 2008-09 television season. MRC scheduled the reality show In Harm's Way and the dramas Valentine and Easy Money.[9] In November 2008, after all four shows drew poor viewership, The CW announced that it would withdraw from the agreement.[10] The network returned the Sunday timeslots to its affiliates in the 2009–10 season.[11] In 2010, MRC made a bid to buy Focus Features from NBCUniversal but was unable to close the deal. That same year, MRC struck a 5-year, 20-picture distribution deal with Universal Pictures.[12] After acquiring rights to produce a U.S. remake of the BBC miniseries House of Cards, MRC would sell the series to the streaming service Netflix in 2011.[13] [14] [15]

On February 1, 2018, Eldridge Industries, a holding company owned by former Guggenheim Partners president Todd Boehly, announced that it would contribute its media assets — including The Hollywood Reporter, Dick Clark Productions, and Billboard, and merge them with MRC into a new company known as Valence Media.[16] In October 2018, MRC formed a joint venture with United Talent Agency known as Civic Center Media, which seeks to back projects involving its members via MRC.[17] [18]

2019–2022: Valence Media and PMRC

In December 2019, Valence Media acquired Nielsen Holdings' music data business, with the division being rebranded as MRC Data.[19]

In 2020, Valence Media rebranded as MRC.[20]

On September 23, 2020, it was announced that Penske Media Corporation, owner of The Hollywood Reporter's main competitor Variety, would assume operations of the MRC Media & Info publications under a joint venture with MRC known as PMRC. In turn, MRC will form a second joint venture that will develop content tied to PMRC publications.[21]

In September 2021, former E! president Adam Stotsky became the new president of MRC Live & Alternative, replacing the outgoing Amy Thurlow. At this time, Dick Clark Productions was folded into MRC Live & Alternative and discontinued as a brand.[22]

2022–present: Unwinding of the Valence merger

In August 2022, Eldridge agreed with Wiczyk and Satchu to divide MRC's assets, effectively undoing the 2018 Valence Media merger. Eldridge re-acquired the company's live and alternative division (which resumed business as Dick Clark Productions), as well as MRC's share of the PMRC joint venture, Luminate (the former MRC Data), and investments in studios including A24 and Fulwell 73. The remaining MRC entity, in which Eldridge will retain a minority stake, will retain its scripted film and TV production entity as well as investments in Civic Center Media and T-Street Productions.[23] Wiczyk and Satchu became chairmen of the company in 2023.[24]

SpinMedia

SpinMedia (formerly Buzz Media) was an American digital publisher that owned a number of pop culture websites, including Spin, Stereogum, Vibe, and The Frisky.[25] It was founded in 1999 by Anthony Batt, Marc Brown, Kevin Woolery, and Steve Haldane under the name Buzznet,[26] and by 2006, Buzznet had a total of nine employees in the Los Angeles, California, area. The Buzz Media name was created as the company started to acquire more pop-culture and music blogs.

The company acquired Spin Media, publisher of Spin magazine, in July 2012.[27] After shutting down the print version of the magazine, reducing its staff to about 200, and focusing on advertising, it rebranded itself as SpinMedia in March 2013.[28] At that time, Steve Hansen became its chief executive. In April 2013, it acquired Vibe magazine.[29] [30]

In 2014, M/C Partners became the primary owner of SpinMedia after an assignment for benefit of creditors.[31] That year, Buzz Media had also acquired music sites Property of Zack, AbsolutePunk.net, Under The Gun Review, and Punknews.org.[32]

In September 2016, SpinMedia sold Buzznet, Idolator, and PureVolume to startup corporation Hive Media.[33] In December of that year, Eldridge Industries acquired Spin, Vibe, Stereogum, and Death and Taxes via the Hollywood Reporter-Billboard Media Group for an undisclosed amount, making Billboard the world's largest music brand in terms of digital traffic and audience share.[34] [35] Celebuzz, The Frisky, and The Superficial were sold to CPX Interactive.[36] In January 2020, Spin and Stereogum were sold to Next Management Partners and the site's management, respectively, as part of a larger focus on Vibe and a music data business.[37]

Filmography

Films projects

Films produced or co-financed by MRC have included:

YearFilmDetails
Director(s)Production companie(s)Distributor(s)BudgetGross
2006Babel[38] Alejandro González IñárrituParamount Vantage
Anonymous Content
Zeta Film
Central Films
Paramount Pictures (English-speaking territories and Latin America)
StudioCanal (France)
Summit Entertainment (International)
$25 million$135.3 million
2008Linha de PasseWalter Salles
Daniela Thomas
Universal Pictures
2009BrünoLarry CharlesFour by Two Films
Everyman Pictures
$42 million$138.8 million
ShortsRobert RodriguezImagenation Abu Dhabi
Troublemaker Studios
Warner Bros. Pictures$20 million$29 million
The Invention of LyingRicky Gervais
Matthew Robinson
Radar Pictures
Lynda Obst Productions
Warner Bros. Pictures (United States)
Focus Features (International)
$18.5 million$32.7 million
The BoxRichard KellyRadar PicturesWarner Bros. Pictures (North America)
The Weinstein Company (International)
$30 million$33.3 million
2010DevilJohn Erick DowdleThe Night ChroniclesUniversal Pictures$10 million$62.6 million
2011The Adjustment BureauGeorge NolfiGambit Pictures
Electric Shepherd Productions
$62 million$127.8 million
30 Minutes or LessRuben FleischerColumbia Pictures
Red Hour Productions
Sony Pictures Releasing$28 million$40.7 million
2012TedSeth MacFarlaneFuzzy Door Productions
Bluegrass Films
Smart Entertainment
Universal Pictures$50–65 million$549.4 million
2013ElysiumNeill BlomkampTriStar Pictures
QED International
Alphacore
Kinberg Genre
Sony Pictures Releasing$115 million$286.1 million
2014A Million Ways to Die in the WestSeth MacFarlaneFuzzy Door Productions
Bluegrass Films
Universal Pictures$40 million$87.2 million
22 Jump Street[39] Phil Lord
Christopher Miller
Columbia Pictures
Metro-Goldwyn-Mayer
LStar Capital
Original Film
Cannell Studios
Storyville
75 Year Plan Productions
Sony Pictures Releasing$50–84.5 million$331.3 million
Think Like a Man TooTim StoryScreen Gems
Will Packer Productions
$24 million$70.2 million
Sex TapeJake KasdanColumbia Pictures
LStar Capital
Escape Artists
$40 million$126.3 million
2015ChappieNeill BlomkampColumbia Pictures
LStar Capital
Kinberg Genre
$49 million$102.1 million
Furious 7James WanOriginal Film
One Race Films
China Film Co., Ltd.
Universal Pictures$190 million$1.515 billion
Ted 2Seth MacFarlaneFuzzy Door Productions
Bluegrass Films
$68 million$215.9 million
Hotel Transylvania 2Genndy TartakovskyColumbia Pictures
Sony Pictures Animation
LStar Capital
Sony Pictures Releasing$80 million$474.8 million
2017Baby DriverEdgar WrightTriStar Pictures
Big Talk Productions
Working Title Films
$34 million$226.9 million
The Dark TowerNikolaj ArcelColumbia Pictures
Imagine Entertainment
Weed Road Pictures
$66 million$113.2 million
2018Genndy TartakovskyColumbia Pictures
Sony Pictures Animation
$65–80 million$528.6 million
Mortal EnginesChristian RiversScholastic Entertainment
Silvertongue Films
Perfect World Pictures
WingNut Films
Universal Pictures$100–150 million$83.7 million
2019Dora and the Lost City of GoldJames BobinParamount Players
Nickelodeon Movies
Walden Media
Burr! Productions
Paramount Pictures$49 million$120.6 million
Knives OutRian JohnsonT-Street Productions
Ram Bergman Productions
Lionsgate$40 million$312.9 million
2020The LovebirdsMichael ShowalterParamount Pictures
3 Arts Entertainment
Quinn's House
Netflix$16 million
2021[40] Tim HillParamount Animation
Nickelodeon Movies
United Plankton Pictures
Paramount Pictures (Canada and China)
Paramount+ (United States)
Netflix (International)
$60 million$4.8 million
The Sparks Brothers[41] Edgar WrightComplete Fiction PicturesFocus Features$1.2 million
Will GluckColumbia Pictures
Animal Logic
2.0 Entertainment
Olive Bridge Entertainment
Sony Pictures Releasing$45 million$154 million
2022Derek Drymon
Jennifer Kluska
Columbia Pictures
Sony Pictures Animation
Amazon Studios (worldwide)
Sony Pictures Releasing (China)
$75 million$18.5 million
Jerry & Marge Go LargeDavid FrankelParamount Players
Levantine Films
Paramount+
Persuasion[42] Carrie CracknellBisous Pictures
Mad Chance
Fourth and Twenty Eight Films
Netflix
The Last RiderAlex HolmesNew Black FilmsRoadside Attractions (United States and Canada)
Dogwoof (International)
$253,770
2023The BlackeningTim StoryThe Story Company
Tracy Yvonne Productions
Artists First
Catchlight Studios
Lionsgate$5 million$18.6 million
Fair PlayChloe DomontT-Street
Star Thrower Entertainment
Netflix
Milli VanilliLuke KoremMTV Entertainment Studios
Keep on Running Pictures
Paramount+
Self RelianceJake JohnsonClown Show
Lonely Island Classics
Walcott Productions
Hulu
Neon
SaltburnEmerald FennellMetro-Goldwyn-Mayer
Lie Still
LuckyChap Entertainment
Amazon MGM Studios (United States)
Warner Bros. Pictures (United Kingdom/Ireland)
$21.1 million
American FictionCord JeffersonT-Street
Almost Infinite
3 Arts Entertainment
Orion Pictures(through Amazon MGM Studios)$10 million$23 million
The ContestantClair TitleyMisfits EntertainmentHulu
2024The Greatest Night in PopBao NguyenRepublic Pictures
Dorothy Street Pictures
MakeMake Entertainment
Netflix
Snack ShackAdam Carter RehmeierPaperclip Limited
T-Street
Republic Pictures$4.5 million$455,708

Television projects

YearShowDetails
Creator(s)Production companie(s)Network(s)Season(s)Episodes
2008–09Seth MacFarlane's Cavalcade of Cartoon ComedySeth MacFarlaneFuzzy Door Productions
Main Street Pictures
YouTube150
2008–12The Life & Times of TimSteve DildarianHBO Entertainment
Insane Loon Productions
Warner Bros. Television
HBO330
2008In Harm's WayCraig PiligianPilgrim StudiosThe CW18
2008–09ValentineKevin MurphyFive & Dime Productions18
2008–09Easy MoneyDiane Frolov
Andrew Schneider
Hat Trick Productions18
2008–09Rita RocksJames Berg
Stan Zimmerman
Zimmerman-Berg
Lifetime Television
Lifetime240
2009Surviving SuburbiaKevin AbbottAcme Productions
NestEgg Productions
ABC113
2009Kröd Mändoon and the Flaming Sword of FirePeter A. Knight
Hat Trick Productions
Watson Pond Productions
Comedy Central (U.S.)
BBC Two / BBC HD (UK)
16
2009The Goode FamilyMike Judge
John Altschuler
Dave Krinsky
Ternion Pictures
3 Arts Entertainment
Judgemental Films
ABC113
2009–10Shaq Vs.Dick Clark Productions210
2010–12The Ricky Gervais ShowRicky Gervais
Stephen Merchant
Karl Pilkington
WildBrain Entertainment
HBO Entertainment
HBO (U.S.)
Channel 4/E4 (United Kingdom)
339
2011–12How to Be a GentlemanDavid HornsbyCBS ProductionsCBS19
2013–18House of CardsBeau WillimonTrigger Street Productions
Wade/Thomas Productions
Knight Takes King Productions
Netflix673
2015–16Blunt TalkJonathan AmesThe Herring Wonder
Fuzzy Door Productions
Starz220
2017–22OzarkBill Dubuque
Mark Williams
Aggregate Films
Zero Gravity Management
Headhunter Films
Man, Woman & Child Productions
Netflix444
2017–19Counterpart[43] Justin MarksGilbert Films
Anonymous Content
Gate 34
Studio Babelsberg
Starz Originals
Starz220
2020The Outsider
Aggregate Films
Temple Hill Entertainment
Pieface Inc.
Civic Center Media
HBO110
2020–23The GreatTony McNamaraThruline Entertainment
Echo Lake Entertainment
Lewellen Pictures
Macgowan Films
Piggy Ate Roast Beef Productions
Civic Center Media
Hulu330
2021The Shrink Next Door
Gloria Sanchez Productions
Buckaroo
Small Mammal Productions
Semi-Formal Productions
Bloomberg Media
Wondery
Civic Center Media
Apple TV+18
2022Shining GirlsSilka LuisaLove & Squalor Pictures
Michelle MacLaren Entertainment
Appian Way Productions
18
2022So You Think You Can DanceSimon Fuller
Nigel Lythgoe
19 Entertainment
Dick Clark Productions
Fox18312
2022–presentThe Terminal ListDavid DiGilioAmazon MGM Studios
Indivisible Productions
Fuqua Films
DiGilio Films
Civic Center Media
Amazon Prime Video18
2023–presentPoker FaceRian JohnsonAnimal Pictures
T-Street
Peacock110
2023Hello Tomorrow!Amit Bhalla
Lucas Jansen
Mortal Media
Froward Enterprise
Ceremony Pictures
Hooptie Filmed Entertainment
Apple Studios
Apple TV+110
2024–presentTedSeth MacFarlaneFuzzy Door Productions
Universal Content Productions
Peacock17
2024–presentTime BanditsJemaine Clement
Iain Morris
Taika Waititi
Waititi
Waka Atea
HandMade Films
Anonymous Content
Paramount Television Studios
Apple TV+110

Notes and References

  1. Web site: About MRC. Media Rights Capital. June 30, 2012.
  2. Web site: 2006-11-30 . MRC II DISTRIBUTION COMPANY, L.P. . 2024-04-19 . OpenCorporates.
  3. News: Media Rights Capital Duo to Lead Revamped Hollywood Reporter Parent Company . 17 December 2023 . The Hollywood Reporter . 1 February 2018.
  4. News: Bond . Paul . February 13, 2013 . Media Rights Capital Raises $175 Million to Co-Finance Movies . The Hollywood Reporter . March 9, 2016.
  5. News: Shaw . Lucas . May 6, 2014 . Guggenheim Invests $240 Million in 'House of Cards' Producer Media Rights Capital . The Wrap . March 9, 2016.
  6. Web site: Fleming. Michael. 2007-09-05. Media Rights to fund top directors. 2021-12-21. Variety. en-US.
  7. Web site: Thielman. Sam. Garrett. Diane. 2007-12-05. Media Rights Capital, WB pact. 2021-12-21. Variety. en-US.
  8. Web site: Fleming. Michael. 2008-05-06. Metzger moves to Media Rights. 2021-12-21. Variety. en-US.
  9. Web site: MRC Unveils Four Shows for CW Sunday. zap2it.com. August 29, 2008 . https://web.archive.org/web/20080529234333/http://www.zap2it.com/tv/news/zap-mrcfoursundayshowscw,0,6575842.story . May 29, 2008.
  10. News: CW Says It Is Retaking Control of Its Sunday TV Lineup. Carter. Bill. The New York Times. November 20, 2008.
  11. News: de Morales . Lisa . For Fall, CW Brings On the Suds -- and Vampires . . May 21, 2009 .
  12. Web site: Waxman. Sharon. 2010-05-27. Universal Strikes 5-Year Deal to Distribute MRC Films. 2024-03-05. The Wrap. en-US .
  13. Web site: Andreeva. Nellie. March 15, 2011. Netflix To Enter Original Programming With Mega Deal For David Fincher-Kevin Spacey Series 'House of Cards'. live. https://web.archive.org/web/20110316172230/http://www.deadline.com/2011/03/netflix-to-enter-original-programming-with-mega-deal-for-david-fincher-kevin-spacey-drama-series-house-of-cards/. March 16, 2011. March 15, 2011. Deadline Hollywood.
  14. News: Stelter. Brian. January 18, 2013. A Drama's Streaming Premiere. The New York Times. live. January 25, 2013. https://web.archive.org/web/20130124213437/http://www.nytimes.com/2013/01/20/arts/television/house-of-cards-arrives-as-a-netflix-series.html. January 24, 2013.
  15. News: Patten. Dominic. October 30, 2017. Netflix Cancels 'House Of Cards', Says It's 'Deeply Troubled' Over Kevin Spacey Claims. Deadline Hollywood. live. October 31, 2017. https://web.archive.org/web/20171030201515/http://deadline.com/2017/10/house-of-cards-canceled-kevin-spacey-scandal-netflix-season-six-1202197604/. October 30, 2017.
  16. Web site: Andrew Wallenstein. February 1, 2018. Media Rights Capital, Dick Clark Prods., THR-Billboard Combine Company. April 17, 2018. Variety.
  17. Web site: Hipes. Patrick. October 10, 2018. UTA Teams With MRC On TV Studio Joint Venture Dubbed Civic Center Media. July 22, 2020. Deadline. en.
  18. News: United Talent Agency jumps into TV production in deal with studio behind 'House of Cards'. Los Angeles Times. David. Ng. October 10, 2018. July 9, 2019.
  19. News: Steele. Anne. December 18, 2019. Billboard Parent Buys Nielsen Music. en-US. Wall Street Journal. July 22, 2020. 0099-9660.
  20. Web site: Goldsmith. Jill. July 22, 2020. THR Parent Valence Media Rebrands As MRC. July 22, 2020. Deadline. en.
  21. Web site: Ellefson. Lindsey. September 23, 2020. Variety Parent Penske Media to Take Over Hollywood Reporter, Billboard in Joint Venture With MRC. September 23, 2020. TheWrap. en-US.
  22. Web site: Andreeva. Nellie. September 12, 2021. Adam Stotsky Named President Of MRC Live & Alternative As Dick Clark Prods. Name Is Phased Out. October 23, 2021. Deadline.
  23. Web site: MRC Chiefs Modi Wiczyk and Asif Satchu Part Ways With Eldridge, PMRC Joint Venture. William. Earl. Variety. August 5, 2022. August 5, 2022.
  24. Web site: MRC Names Jenna Santoianni Head of TV as Elise Henderson Exits. March 7, 2023 .
  25. News: BUZZMEDIA Acquires Top Women's Entertainment & Lifestyle Website The Frisky from Turner Broadcasting. https://web.archive.org/web/20150924151145/http://www.reuters.com/article/2011/02/11/idUS148274+11-Feb-2011+BW20110211. dead. 24 September 2015. 4 September 2015. Reuters. 11 February 2011.
  26. Web site: Interview with Anthony Batt, Co-Founder, Buzznet . SoCal Tech" High Tech News and Information for Southern California . May 10, 2006 . Ben Kuo . October 23, 2013 .
  27. Web site: BUZZMEDIA Buys Spin . SoCal Tech" High Tech News and Information for Southern California . July 10, 2012 . October 23, 2013 .
  28. Buzzmedia Rebrands Itself SpinMedia . . March 25, 2013 . October 23, 2013 .
  29. Vibe Magazine Purchased by SpinMedia, Will Probably Go Online-Only . Billboard . April 25, 2013 . October 23, 2013 .
  30. News: Vibe Magazine Is Sold and Likely to Become Online Only . Sisario, Ben . Ben Sisario . April 25, 2013 . . October 23, 2013 .
  31. SpinMedia LLC Acquired By New Investors as SpinMedia Group Receives $10M. Billboard. Text. 2017-01-02. 2014-02-03.
  32. Web site: Fresh Off Spin Magazine Purchase, BUZZMEDIA Buys 4 Top Punk Rock Sites . August 27, 2012 . Bruce Houghton . August 27, 2012 .
  33. Rys . Dan . SpinMedia Sells Idolator, Buzznet & PureVolume to Hive Media. 22 September 2016. Billboard. September 21, 2016.
  34. Web site: 2016-12-22. The Hollywood Reporter-Billboard Media Group Acquires SpinMedia's Music Brands, Including SPIN, VIBE, and Stereogum. 2020-12-10. Spin.
  35. Web site: Billboard Buys Spin and Vibe in a Quest to 'Own the Topic of Music Online'. Adweek. December 22, 2016 . 10 March 2017.
  36. Web site: More SpinMedia sites sold (RIP SpinMedia). BrooklynVegan. 2017-01-02.
  37. 2020-01-16. Billboard-The Hollywood Reporter Media Group Sells Spin, Agreement in Place for Sale of Stereogum. 2020-07-22. Billboard.
  38. News: Media Rights Capital Closes Five-Year $350 Million Credit Facility. The Hollywood Reporter. Pamela. McClintock. September 20, 2011. July 10, 2019.
  39. Web site: 22 Jump Street . mrcstudios.com . March 9, 2016 .
  40. Web site: Goldsmith. Jill. July 22, 2020. THR Parent Valence Media Rebrands As MRC. July 26, 2020. Deadline. en.
  41. Web site: Sundance Film Festival Lineup Features 38 First-Time Directors, Including Rebecca Hall and Robin Wright. Variety. Peter. Debruge. December 15, 2020. December 15, 2020.
  42. Web site: Anthony. D'Alessandro. Dakota Johnson Set To Star In Netflix & MRC Film's Jane Austen Update 'Persuasion'. April 20, 2021. Deadline Hollywood. April 20, 2021.
  43. Web site: JK Simmons To Star In Starz Drama Series From 'The Imitation Game' Director. . April 22, 2015. April 22, 2015.