Buzzer (internet) explained

Buzzer (Indonesian: buzzer, pendengung) is an Indonesian term used to refer to a person who works to "buzz" certain message or perspective in regards to a certain issue, opinion, or brand, in order to make the opinion as natural as possible.[1] [2] [3] [4] Buzzer attempts to influence public opinion to align with their cause. Scholars have differing opinion in how one should be regarded as buzzers in terms of their use of accounts: some argue buzzers exclusively refer to sockpuppet operators;[5] while others argue that buzzers may use influencer accounts, if not both. Scholars also differ in terms of compensation: some argue that buzzers refer only to those paid by money; while others argue that buzzers can have non-monetary compensation such as position, social relations, patronage, as well as conviction and commitment to the cause.[6] [7]

Buzzers who are involved in the propagation of perspective related to elections, political party, as well as contentious government and corporate policies are often referred to as political buzzer (Indonesian: buzzer politik).

See also

Notes and References

  1. Rudyansjah. Tony. Rasidi. Pradipa P.. 2022-09-01. Virtual embodiment in physical realities: Brand buzzers and disciplined bodies in an Indonesian cyberscape. HAU: Journal of Ethnographic Theory. en. 12. 2. 436–452. 10.1086/720302. 253268258 . 2575-1433.
  2. Web site: Rasidi . Pradipa P. . Transformative Working-Class Labor in Indonesia's Political Influence Operations . Influence Industry Explorer . 2023-10-31 . 2023-12-01. en.
  3. News: en. Paramaditha . Andjarsari . In Indonesia, buzzers are not heard, but tweet for money . 2023-12-01 . Reuters . 2013-08-23.
  4. Syaukat . Rosidah . Imanjaya . Ekky . Tweet Berbayar: Bagaimana Word-of-Mouth Bekerja dalam Media Baru . Humaniora . 2011 . 2 . 2 . 1193 . 10.21512/HUMANIORA.V2I2.3170 . 141473100 . free .
  5. Web site: en. Wijayanto . Berenschot . Ward . Organisation and funding of social media propaganda . Inside Indonesia . 2023-12-01.
  6. en. Rasidi . Pradipa P. . Ludic cybermilitias: shadow play and computational propaganda in the Indonesian predatory state . Communication, Culture & Critique . 2023 . tcad26 . 4 . 235–242 . 10.1093/ccc/tcad020 . 2023-12-01.
  7. en. Seto . Ario . Islamist Buzzers Message Flooding, Offline Outreach, and Astroturfing . Advances in Southeast Asian Studies . 2019 . 12 . 2 . 10.14764/10.ASEAS-0021 .

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