Bustle (magazine) explained

Bustle
Editor:Charlotte Owen
Editor Title:Editor-in-chief
Category:Women's
Company:Bustle Digital Group
Country:United States
Language:English

Bustle is an online American women's magazine founded in August 2013 by Bryan Goldberg.[1] It positions news and politics alongside articles about beauty, celebrities, and fashion trends.[2] By September 2016, the website had 50 million monthly readers.[3]

History

Bustle was founded by Bryan Goldberg in 2013. Previously, Goldberg co-founded the website Bleacher Report with a single million-dollar investment.[4] He claimed that "women in their 20s have nothing to read on the Internet."[5] Bustle was launched with $6.5 million in backing from Seed and Series A funding rounds.[6]

It surpassed 10 million monthly unique visitors in July 2014, placing it ahead of rival women-oriented sites such as Refinery29, Rookie and xoJane; it had the second greatest number of unique visitors after Gawker's Jezebel.[7] [8]

By 2015, Bustle had 46 full-time editorial staff and launched the parenting sister site Romper.[9] In September 2016, Bustle launched a redesign using the company's $11.5 million series D funding round. At that time, the site had over 70 full-time editors and 250 contract contributors who posted more than 200 articles daily.

In April 2019, Kate Ward resigned as editor-in-chief.[10] Emma Rosenblum replaced Ward in June 2019.

Bustle Digital Group

Formation

On April 17, 2017, DMG Media (publishers of the British tabloid The Daily Mail) announced that it had sold Elite Daily to the newly-rebranded Bustle Digital Group.[11]

Sales and acquisitions

Goldberg said that the acquisition was done in part to increase Bustle's original video content, which generated an average of 10 million monthly views, compared to Elite Daily's average of 60 million monthly views.[12]

Bustle Digital Group purchased the inactive website Gawker in July 2018.[13] Bustle Digital Group bought the events website Flavorpill, owner of Flavorwire, in August 2018.[14] On Nov 29, 2018, Mic CEO Chris Altchek announced Mic was laying off most of Mic's staff while working on a deal to sell Mic.[15] Later on Nov 29, a Bustle rep confirmed that Bustle Digital Group had acquired Mic.[16] [17]

In March 2019, Bustle Digital Group purchased The Outline, followed by The Zoe Report in May 2019. They also purchased Nylon in June 2019, with the intention to publish print magazines under the Nylon brand name.[18] Rather than monthly publications, the magazines will be published around large cultural events, like the Coachella music festival.[19] [20] [21] In July, Bustle Digital acquired Inverse, a science and culture site.[22]

In 2021, BDG acquired Some Spider, parent of Scary Mommy and Fatherly.[23]

Notes and References

  1. News: Malone . Noreen . September 16, 2013 . What Bustle's Funding Really Shows Us . . October 21, 2015 . https://web.archive.org/web/20150919175414/http://www.newrepublic.com/article/114730/what-bustles-funding-really-shows-us . September 19, 2015 . live .
  2. Amanda Hess. The Bro Whisperer of Bustle. Slate . August 21, 2014. August 16, 2015. https://web.archive.org/web/20150811191443/http://www.slate.com/articles/double_x/doublex/2014/08/bustle_one_year_later_bryan_goldberg_s_website_for_women_is_hugely_successful.html. August 11, 2015. live.
  3. Web site: The Women Behind The New Bustle On Reinventing "Women's Media". September 29, 2016. March 24, 2018. https://web.archive.org/web/20180325050337/https://www.fastcompany.com/3063755/exclusive-the-women-behind-the-new-bustle-on-reinventing-womens-media. March 25, 2018. live.
  4. News: Bloomgarden-Smoke. Kara. How Bustle Proved the Haters Wrong. October 12, 2017. Observer. July 22, 2015. https://web.archive.org/web/20171013013357/http://observer.com/2015/07/bustle/. October 13, 2017. live.
  5. Web site: Rebecca Greenfield. This Picture Says Just About Everything About Bustle. The Atlantic. September 16, 2013. March 24, 2018. https://web.archive.org/web/20180325050333/https://www.theatlantic.com/technology/archive/2013/09/picture-says-just-about-everything-about-bustle/311064/. March 25, 2018. live.
  6. News: Goldberg. Bryan. I've raised $6.5 million to build and grow my new company, Bustle. October 12, 2015. Pando. August 13, 2013. https://web.archive.org/web/20150910081714/https://pando.com/2013/08/13/ive-raised-6-5-million-to-build-and-grow-my-new-company-bustle-com/. September 10, 2015. live.
  7. News: Griffith . Erin . July 14, 2014 . With an audience of 11 million young women, Bustle raises $5 million more . . October 21, 2015 . https://web.archive.org/web/20151031174404/http://fortune.com/2014/07/14/bustle-funding-traction/ . October 31, 2015 . live .
  8. News: Hess . Amanda . August 21, 2014 . The Bro Whisperer of Bustle . . October 21, 2015 . https://web.archive.org/web/20151012140111/http://www.slate.com/articles/double_x/doublex/2014/08/bustle_one_year_later_bryan_goldberg_s_website_for_women_is_hugely_successful.html . October 12, 2015 . live .
  9. Web site: Shontell. Alyson. 2-year-old Bustle hits 45 million monthly uniques, flirts with profitability, and launches a new website for millennial moms, Romper. Business Insider. July 6, 2019. https://web.archive.org/web/20190706160926/https://www.businessinsider.com/bustle-launches-new-website-romper-for-millennial-moms-2015-10. July 6, 2019. live.
  10. Web site: Bustle raids Elle for new editor-in-chief. Kelly. Keith J.. June 5, 2019. New York Post. en. November 14, 2019. https://web.archive.org/web/20190618054203/https://nypost.com/2019/06/04/bustle-raids-elle-for-new-editor-in-chief/. June 18, 2019. live.
  11. Web site: Bustle acquires Elite Daily from Daily Mail and rebrands as Bustle Digital Group. Shontell. Alyson. Business Insider. November 14, 2019. https://web.archive.org/web/20191111100621/https://www.businessinsider.com/bustle-digital-group-elite-daily-price-daily-mail-2017-4. November 11, 2019. live.
  12. News: Elite Daily lost a ton of money, but Bustle just bought it from the Daily Mail anyway. Nieman Lab. April 22, 2017. https://web.archive.org/web/20170421060242/http://www.niemanlab.org/2017/04/elite-daily-lost-a-ton-of-money-but-bustle-just-bought-it-from-the-daily-mail-anyway/. April 21, 2017. live.
  13. News: Kludt . Tom . Darcy . Oliver . Gawker.com sold to Bleacher Report co-founder Bryan Goldberg in bankruptcy auction . CNN . July 12, 2018 . July 12, 2018 . https://web.archive.org/web/20180712175432/https://money.cnn.com/2018/07/12/media/gawker-auction-bryan-goldberg/index.html . July 12, 2018 . live .
  14. Web site: As Publishers Build Experiential Events, Bustle Digital Group's Newest Acquisition Will Help It Compete. 15 August 2018. July 6, 2019. https://web.archive.org/web/20190706160327/https://www.adweek.com/tv-video/as-publishers-build-experiential-events-bustle-digital-groups-newest-acquisition-will-help-it-compete/. July 6, 2019. live.
  15. News: Kafka . Peter . Nov 29, 2018 . Mic has laid off the majority of its staff . live . . https://web.archive.org/web/20181130223844/https://www.recode.net/2018/11/29/18117787/mic-layoffs-staff-bustle-facebook . November 30, 2018 . December 19, 2021 .
  16. News: Spangler . Todd . November 29, 2018 . Bustle Digital Group Acquires Mic Following Mic's Massive Layoff . live . Digital > News . Variety website . . https://web.archive.org/web/20181130202452/https://variety.com/2018/digital/news/bustle-acquires-mic-1203051696/ . November 30, 2018 . December 19, 2021 .
  17. News: Pivoting to nowhere: How Mic ran out of radical makeovers . Digiday . November 30, 2018 . November 20, 2018 . https://web.archive.org/web/20181201005201/https://digiday.com/media/mic-transformations-pivoting-nowhere/ . December 1, 2018 . live .
  18. Web site: Bustle Digital Group Buys Nylon Magazine, Plans to Relaunch Print. June 27, 2019. Folio. en-US. November 14, 2019. https://web.archive.org/web/20191224023136/https://www.foliomag.com/bustle-digital-group-buys-nylon-relaunch-print/. December 24, 2019. live.
  19. Web site: Bustle Digital, the company that bought Gawker and Mic, has acquired the Outline. Kafka. Peter. Recode. March 27, 2019. March 31, 2019. https://web.archive.org/web/20190330074103/https://www.recode.net/2019/3/27/18284591/bustle-outline-bryan-goldberg-josh-topolsky-digital-media-acquisition. March 30, 2019. live.
  20. Web site: Bloomgarden-Smoke. Kara. Bustle Digital Group Acquires The Zoe Report. WWD. July 6, 2019. March 26, 2018. https://web.archive.org/web/20190706155344/https://wwd.com/business-news/media/bustle-digital-group-acquires-the-zoe-report-1202638730/. July 6, 2019. live.
  21. Web site: Bustle Digital Group Buys Nylon, Plans to Relaunch Print Edition of Fashion and Culture Mag (EXCLUSIVE). Spangler. Todd. June 27, 2019. Variety. en. November 14, 2019. https://web.archive.org/web/20191108212622/https://variety.com/2019/biz/news/bustle-buys-nylon-bryan-goldberg-print-relaunch-1203253779/. November 8, 2019. live.
  22. Web site: Bustle Digital Buys Digital-Media Startup Inverse, Its Eighth Acquisition to Date. Spangler. Todd. July 23, 2019. Variety. en. December 31, 2019. https://web.archive.org/web/20191231143514/https://variety.com/2019/digital/news/bustle-digital-buys-inverse-dave-nemetz-1203277041/. December 31, 2019. live.
  23. Web site: Bustle Digital Buys Scary Mommy's Parent Company for $150 Million in Stock. Variety. July 21, 2021. December 19, 2022. November 14, 2022. https://web.archive.org/web/20221114174921/https://variety.com/2021/digital/news/bdg-some-spider-scary-mommy-1235024995/. live.

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