Business Catalyst Explained

Adobe Business Catalyst
Developer:Adobe Systems
Discontinued:yes
Latest Release Version:R285
Latest Release Date:2017
License:Trialware

Business Catalyst was a hosted (SaaS) all-in-one solution for building and managing business websites. It had sales, service, and marketing features such as eCommerce and Email Marketing tools. The company was founded in 2004 by two Australian entrepreneurs, Bardia Housman and Adam Broadway. It was acquired by Adobe Systems in August 2009.[1] [2] [3]

Business model

Business Catalyst's business model differed from others in that they allowed web designers to resell their hosted service as part of a "Partner Program".[4]

A reseller channel of paid "Partners" received specialized tools for site provisioning and management, commissions on hosting fees, live training and in some instances ability to rebrand the platform as their own.

Business Catalyst experimented with a direct-to-customer strategy under the “GoodBarry”[5] brand before the offering was closed down as a part of the Adobe acquisition.

Platform features

The Business Catalyst platform incorporated features including:[6]

History

Notes and References

  1. Web site: Adobe acquires Business Catalyst . Adobe.com . 2010-04-07 . https://web.archive.org/web/20160821162859/https://www.adobe.com/special/businesscatalyst/ . 2016-08-21 . dead .
  2. Web site: Wauters . Robin . Adobe Buys Business Catalyst / GoodBarry . Techcrunch.com . 2009-08-31 . 2010-04-07.
  3. Web site: Adobe acquires Business Catalyst, GoodBarry | Between the Lines . . 2010-04-07 . 2009-09-03 . https://web.archive.org/web/20090903100448/http://blogs.zdnet.com/BTL/?p=23567 . dead .
  4. Web site: Adobe Business Catalyst - Overview . Businesscatalyst.com . 2010-04-07 . dead . https://web.archive.org/web/20100406235707/http://businesscatalyst.com/partner/overview . 2010-04-06 .
  5. Web site: GoodBarry Review . Design Shack . 2008-10-17 . 2010-04-07.
  6. Web site: Business Catalyst CMS Review . Lyntonweb.com . 2010-01-28 . 2010-04-07.
  7. Web site: Riley . Duncan . GoodBarry GoodBusiness Aims To Make Ecommerce Easier . Techcrunch.com . 2007-10-20 . 2010-04-07.
  8. Web site: Adobe Business Catalyst - About . Businesscatalyst.com . 2010-04-07 . dead . https://web.archive.org/web/20100407051926/http://businesscatalyst.com/about . 2010-04-07 .
  9. Web site: Goodbye, GoodBarry . Goodbarry.com . 2010-04-07 . https://web.archive.org/web/20100523030353/http://www.goodbarry.com/ . 2010-05-23 . dead .
  10. Web site: Adobe Opens New Datacenters for Business Catalyst . Business Wire . 2010-03-31 . 2010-04-07.
  11. Web site: End of life announcement. Catalyst. Adobe Business. www.businesscatalyst.com. en. 2018-03-26.
  12. Web site: End of life announcement. Catalyst. Adobe Business. www.businesscatalyst.com. en. 2018-03-26.
  13. Web site: End of life announcement. Catalyst. Adobe Business. www.businesscatalyst.com. en. 2020-05-05.