The Busan Sunrise Festival is an annual event held in Busan, South Korea.
The Busan Sunrise Festival was conceived in 1999 to promote Busan as a "metropolis of cosmopolitan culture and tourism".[1] In order to spread awareness of the inaugural event, the Busan Metropolitan City Government and Busan Cultural Festival Promotion Association invited public participation throughout April to select an official promotional poster.[2]
A bell toll ritual occurs in Yongdusan Park on December 31 followed by the observance of the sunrise on Haeundae Beach on January 1.