Burst Oral Care | |
Type: | Private |
Industry: | Oral hygiene |
Founded: | 2017 |
Founder: | Hamish Khayat[1] and Brittany Stewart |
Hq Location: | California |
Burst is an American brand of toothpaste and other oral hygiene products made by the e-commerce company Burst Oral Care. It makes electric toothbrushes, dental floss, and tooth whitening strips.[2] The company was co-founded in 2017 by Hamish Khayat and Brittany Stewart in California.
Hamish Khayat partnered with Brittany Stewart to build a direct-to-consumer[3] company with a subscription-based business model. The company initially offered electric toothbrushes and later expanded to tooth whitening strips, toothpaste and dental floss.[4]
Burst works with dental professionals to develop oral care products.[5] As of January 2020, the company recruited roughly 25,000 dentists and dental hygienists in the United States to champion their merchandise in the United States in exchange for compensation.[6] The subscription model allows users to purchase products online, or through a dental professional, and gives them a refill every three months.[7]
In May 2020, Burst Oral Care raised a Series C funding round, led by GS Growth, Goldman Sachs' growth equity platform, to support their ongoing growth and extension of their product line. The investment follows a total of $20 million of funding from Volition Capital and a small group of angel investors.