Burst Oral Care Explained

Burst Oral Care
Type:Private
Industry:Oral hygiene
Founded:2017
Founder:Hamish Khayat[1] and Brittany Stewart
Hq Location:California

Burst is an American brand of toothpaste and other oral hygiene products made by the e-commerce company Burst Oral Care. It makes electric toothbrushes, dental floss, and tooth whitening strips.[2] The company was co-founded in 2017 by Hamish Khayat and Brittany Stewart in California.

History

Hamish Khayat partnered with Brittany Stewart to build a direct-to-consumer[3] company with a subscription-based business model. The company initially offered electric toothbrushes and later expanded to tooth whitening strips, toothpaste and dental floss.[4]

Burst works with dental professionals to develop oral care products.[5] As of January 2020, the company recruited roughly 25,000 dentists and dental hygienists in the United States to champion their merchandise in the United States in exchange for compensation.[6] The subscription model allows users to purchase products online, or through a dental professional, and gives them a refill every three months.[7]

In May 2020, Burst Oral Care raised a Series C funding round, led by GS Growth, Goldman Sachs' growth equity platform, to support their ongoing growth and extension of their product line. The investment follows a total of $20 million of funding from Volition Capital and a small group of angel investors.

Awards

See also

Notes and References

  1. News: Akim . Tanya . Now You Need Probiotics For Your Teeth — Here's Why . . September 29, 2020 . en.
  2. News: Sandler . Emma . Burst Brings An Innovative Model To Subscription Toothbrushes . 12 August 2020 . . en.
  3. News: Don't Brush Off Mouth Tech As a Passing Fad . 12 August 2020 . . 24 January 2020 . en-us.
  4. News: BURST Oral Care launches first black expanding floss with refillable dispenser . 12 August 2020 . Dental Tribune.
  5. News: Chen . Chun . Burst Oral Care gets more funding in round led by Goldman Sachs . 12 August 2020 . www.bizjournals.com . . 6 May 2020.
  6. News: Blair . Jennifer . Do you really need that expensive toothbrush? . 12 August 2020 . chicagotribune.com . Chicago Tribune.
  7. News: Mahtani . Nikhita . Best electric toothbrush subscription . 12 August 2020 . CNN Underscored . . 6 August 2020 . en.
  8. News: 2018 London Design Awards . 12 August 2020 . DRIVENxDESIGN . en.
  9. News: Company Awards Stevie Awards . stevieawards.com . The American Business Awards.