| Burn | |
| Cover: | Jessica_Mauboy_-_Burn.jpg |
| Type: | single |
| Artist: | Jessica Mauboy |
| Album: | Been Waiting |
| B-Side: | Runnin' |
| Label: | Sony |
| Prev Title: | Running Back |
| Prev Year: | 2008 |
| Next Title: | Been Waiting |
| Next Year: | 2009 |
"Burn" is a song by Australian recording artist Jessica Mauboy. It was written by Taj Jackson, Jonas Jeberg, and Mich Hansen and was produced by Jeberg and Cutfather. "Burn" was released digitally on 17 November 2008 as the second single from Mauboy's debut studio album, Been Waiting (2008). Musically, "Burn" is an R&B-dance track that incorporates electronica influences. The song became Mauboy's first number-one on the ARIA Singles Chart and was certified platinum by the Australian Recording Industry Association for selling over 70,000 copies. "Burn" also became Mauboy's first charting single internationally, reaching number 92 on the Japan Hot 100.
In 2009, "Burn" received an ARIA No. 1 Chart Award and won 'Single of the Year' at The Deadly Awards. It was also nominated for 'Highest Selling Single' at the ARIA Music Awards. A corresponding music video for "Burn" was directed by Keir McFarlane and filmed at the Sydney Botanical Gardens. The video has garnered over one million views on YouTube/Vevo. In February 2012, "Burn" was featured in episode 17 of the fourth season of Packed to the Rafters.[1] In 2014, a live version of "Burn" was featured on Mauboy's iTunes Session EP.
"Burn" was written by Taj Jackson, Jonas Jeberg, and Mich Hansen and was produced by Jeberg and Cutfather. It was made available for digital purchase on 17 November 2008. A digital extended play with an additional track and two remixes of "Burn", was released on 24 November. "Burn" is an R&B-dance track, that incorporates electronica influences.[2] [3] The song is written in the key of F minor.[4] Lyrically, it features Mauboy singing to a cheating lover, "Look what you did to me / I need a doctor, cos this is starting to burn!".[2]
A writer for muumuse.com wrote about the composition and production of the release, "'Burn' is quite modern in terms of production, and equally addictive upon replay. It's a bit more up-tempo, a bit more stomptastic, and the chorus is quite ear-friendly. Still loving her voice. Very Alesha-esque, minus the more grating cat-like yelps that often plague a typical Dixon track. Oh, and she's only 19 years old, which makes her sort of like the superior, Australian version of Jordin Sparks, no?"[5]
Nick Bond of MTV Australia wrote that the song is "worthy of Rihanna".[2] Davey Boy of Sputnikmusic compared "Burn" to Mauboy's previous single "Running Back", writing it "is almost as good with its restrained use of electronica combining with a contagious chorus to result in a song which will be just as at home on radio as it is in the clubs."[3] Dung Le of Mediasearch found "Burn" more "catchier" than "Running Back" and noted that its R&B grooves and catchy chorus will set "Jessica up well for a big assault in 2009 and a possible overseas release."[6] "Burn" was awarded an ARIA No. 1 Chart Award for reaching number one on the ARIA Singles Chart.[7] At the 2009 Deadly Awards, "Burn" won 'Single of the Year'.[8] It was nominated for 'Highest Selling Single' at the 2009 ARIA Music Awards, but her previous single "Running Back" took that title.[9] "Burn" became the fourth most-played song on Australian radio stations by February 2009.[10]
In February 2009, "Burn" was removed from most Melbourne contemporary hit radios playlists because of its title and the Victorian bushfires that occurred during the time.[10] Mauboy's manager David Champion said that Mauboy understood and supported the decision, saying: "Jessica is very mindful of the terribly traumatic situation that is occurring in Victoria. She does not want in any way to add to people's distress."[10] Program director of 91.5 FM added that: "We have removed several songs from our line-up out of respect for the victims caught up in the tragedy. Even though these songs had nothing to do with the bushfires, they were a reflection of it."[10]
"Burn" debuted at number 30 on the ARIA Singles Chart on 1 December 2008. After climbing the chart for seven consecutive weeks, "Burn" peaked at number one on 19 January 2009 and became Mauboy's first number-one single in Australia. It was certified platinum by the Australian Recording Industry Association (ARIA), for selling 70,000 copies. It also became Mauboy's first charting single internationally when it reached number 92 on the Japan Hot 100 on 25 April 2009.[11] [12]
The music video for "Burn" was directed by Keir McFarlane[13] and filmed at the Sydney Botanical Gardens on 21 November 2008.[14] It was uploaded to YouTube on 2 October 2009.[15] The video begins with Mauboy sitting in the driver's seat of a red ferrari and then moves on to sing and dance in front of a bush. While singing the chorus of the song, Mauboy is seen outdoors with her backup dancers in front of a background of flames. The video then crosses over to club scenes where Mauboy is dancing alongside a bunch of people.
Mauboy performed "Burn" on the Australian Idol grand finale show on 23 November 2008.[16] She also performed the song at the 2008 Sydney New Year's Eve event.[17] On 11 January 2009, Mauboy performed "Burn" during a Twenty20 cricket match at the Melbourne Cricket Ground.[18] [19] On 19 January 2009, she performed "Burn" on Sunrise, which was broadcast live from the Rod Laver Arena, Melbourne.[20] Mauboy performed the song at the Australia Day Live Concert held at the Parliament House, Canberra on 25 January 2009, dressed in a one piece black short jumpsuit.[21] On 9 July 2009, Mauboy performed "Burn" at her first 'Live at the Chapel' concert, held at the Paddington Uniting Church in Sydney.[22] At the 2009 ARIA Music Awards on 26 November, Mauboy performed a remixed version of "Burn", dressed in a black leather dress.[23] [24]
Mauboy performed "Burn" on her Galaxy Tour across Australia with Stan Walker from January through February 2012.[25] Mauboy performed "Burn" again when she embarked on her first solo-headlining tour, the To the End of the Earth Tour, from 7 November 2013 to 24 January 2014[26] to help promote the release of her third studio album Beautiful (2013). Mauboy also performed the song at the Mbantua Festival, a celebration of Aboriginal Australian culture held in Alice Springs, Northern Territory.[27] [28] A live version of "Burn" was included on Mauboy's extended play iTunes Session (2014).[29]
Credits adapted from the liner notes for Been Waiting.[32]
| Chart (2009) | Rank | |
|---|---|---|
| Australia (ARIA)[34] | 43 | |
| Australian Artists (ARIA)[35] | 5 | |
| Australian Urban (ARIA)[36] | 9 |
| Region | Release Date | Format | Label | |
|---|---|---|---|---|
| Australia | 17 November 2008 | Digital download | Sony Music Australia | |
| 24 November 2008 | Digital EP |