| Bull's-Eye | |
| Producttype: | Barbecue sauce |
| Currentowner: | Kraft Heinz |
| Producedby: | Kraft Foods |
| Country: | U.S. Canada |
Bull's-Eye Barbecue Sauce is a barbecue sauce created and distributed by Kraft Heinz in the United States and Canada.[1] It is also the official BBQ sauce of the Calgary Stampede.
Bulls-Eye was introduced in 1985 with the tag line The Big, Bold Taste of Bulls-Eye can`t be beat. In 2009, Bull's-Eye launched a marketing campaign entitled the Bull's-Eye Brotherhood with a comedic series of web videos featuring Canadian comedian Gerry Dee.[2]
Bulls-Eye was used at Burger King fast food restaurants on their Bulls-Eye BBQ burger,[3] and Rodeo Cheeseburger.[4] It was replaced in 2007 with Sweet Baby Ray's brand sauce.