Bull Moose Music Explained

Bull Moose (Retail)
Logo Alt:Bull Moose Logo
Former Name:Bull Moose Music
Industry:Retail
Key People:Shawn Nichols (President)Chris Brown (VP of Finance)Manny Archibald (VP of Admin)
Products:Physical media for music, movies, video games, and books
Founded:1989
Founder:Brett Wickard (Board Chair)
Hq Location:Portland, Maine
Locations:11

Bull Moose is an independent retailer and record store chain based in Portland, Maine, USA. The chain has operated since 1989[1] and has eight locations in Maine and three in New Hampshire.[2]

History

Bull Moose was founded by Brett Wickard in Brunswick, Maine in 1989,[3] though he did not file it as a Business Corporation until 1995.[4] Bull Moose was started with $37,000. Chris Brown[5] was hired in 1991 as a clerk and later became the creator of Record Store Day, and the company's Vice President.

They were covered by Bloomberg[6] for using predictive algorithms to drive media sales.

On January 4, 2022, it was announced that Bull Moose would be sold to its 140 employees. Founder Brett Wickard will stay on as interim CEO and chair of the board during the transition.[7] In January 2022, Bull Moose became 100% employee-owned and created an employee stock ownership plan for its over 170 employees across 11 stores.[8]

In May 2022, Bull Moose named Shawn Nichols as its new President and CEO, with Wickard remaining on as Chairman[9]

In December 2022 it was announced that the Bull Moose Sanford location would be closing and that a new location would be opened in Biddeford, Maine. The new store is scheduled to open in early 2023. Bull Moose had previously occupied the Sanford location for 25 years.[10]

Record Store Day

In 2007, when Brown was head of Bull Moose marketing, an email chain with Michael Kurtz, head of the Department of Record Stores,[11] sparked the idea for Record Store Day.[12] Each year the co-founders at the Department of Record Stores collaborate with multiple artists for exclusive releases made especially for Record Store Day.[13] The releases for 2017 included works from David Bowie, Prince, St. Vincent, and more.[14] The Department of Record Stores keeps a list of participating independent record stores.[15]

LEGO Fire Walk

The Bull Moose Facebook account posted an image of a LEGO Fire Walk[16] they created at the South Portland, ME based store to promote sales of The LEGO Movie on June 19, 2014.[17] It was shared by famous Star Trek actor George Takei, and subsequently went viral. It was also covered by local[18] news.[19]

Music Events

Bull Moose is locally known for their in-store music events with musicians like The Decemberists,[20] Mumford and Sons,[21] and Wilco.[22]

Bull Moose has hosted the following artists:

ArtistDate of Performance or SigningBull Moose LocationNoteworthy Information
The Dresden DollsLive Performance on February 6, 2005[23] Scarborough, ME
Regina SpektorLive Performance on June 5, 2005[24] Scarborough, MESpektor released a live EP of her performance in August 2005.
Live Performance in early 2006Scarborough, MEClick Five released a live EP of their performance in March 2006.
Rocco DelucaAutograph Signing on July 16, 2006[25] Scarborough, MEKiefer Sutherland attended to promote Deluca.
Amanda Palmer (of The Dresden Dolls)Autograph Signing on September 17, 2008[26] Portland, ME
DisturbedAutograph Signing on April 18, 2009[27] Portland, ME
Ani DiFrancoLive Performance on April 17, 2009Scarborough, MEAni DiFranco performed at 1pm. A live album, "Ani DiFranco/Live at Bull Moose 4-17-2009" was later self-released through DiFranco's Righteous Babe Records.
Killswitch EngageAutograph Signing on April 17, 2009Scarborough, MEKillswitch Engage signed autographs at 4pm
The DecemberistsLive Performance on January 30, 2011Scarborough, METhe Decemberists released a live EP of their performance in March 2011.[28]
Mumford & SonsLive Performance on August 3, 2012Scarborough, MEMumford & Sons released a live EP of their performance in April 2013[29]
Imagine DragonsLive Performance on September 10, 2012[30] Scarborough, ME
John Densmore (of The Doors)Autograph Signing on April 20, 2013[31] Scarborough, METhis was a launch for Densmore's book, The Doors: Unhinged and also an event to promote Record Store Day.[32]
Mike Mills of R.E.M.Autograph Signing on April 19, 2014[33] Scarborough, METhis was an autograph signing to promote Record Store Day.
SeetherAutograph Signing on May 9, 2014[34] Bangor, ME
Against Me!Autograph Signing on July 27, 2014[35] Scarborough, ME
The String Cheese IncidentLive Performance on November 4, 2014[36] Scarborough, ME
Grace PotterAutograph Signing on August 19, 2015[37] Scarborough, ME
WilcoLive Performance on January 27, 2016Scarborough, ME
Graham NashLive Performance on April 16, 2016[38] Scarborough, METhis was a concert to promote Record Store Day.
Gov't MuleLive Performance on August 20, 2016[39] Scarborough, ME
All Time LowAutograph Signing on September 3, 2016[40] Bangor, MEBull Moose released a limited run free poster for people who attended this event.
FozzyAutograph Signing on April 7, 2018Portland, ME

Notes and References

  1. News: In his new company, Bull Moose's Brett Wickard uses statistics to infer customer buying patterns. Mainebiz. 2017-08-07. en-US.
  2. Web site: Bull Moose. Store Locations And Hours. www.bullmoose.com. 2017-08-07.
  3. Web site: With a Little Help from His Friends - Bowdoin Magazine. www.bowdoin.edu. 2017-08-07.
  4. Web site: Search Corporate Names. icrs.informe.org. 2017-08-07.
  5. Web site: Here's the email thread that launched Record Store Day 10 years ago - News - Alternative Press. Alternative Press. en. 2017-08-07.
  6. News: This Small Media Store Chain Has a Big Data Edge. 2016-08-26. Bloomberg.com. 2017-08-07.
  7. Music Retailer Bull Moose Sells Business to Employees. January 4, 2022. January 4, 2022. Billboard.
  8. Web site: Hall . Jessica . May 24, 2022 . Bull Moose retail chain, now employee-owned, names new CEO .
  9. Web site: As founder exits, Bull Moose announces new CEO . 2022-06-08 . spectrumlocalnews.com . en.
  10. Web site: Bull Moose to open at Biddeford Crossing in early 2023 . 16 December 2022 .
  11. Web site: Department of Record Stores. deptofrecordstores.com. 2017-09-20.
  12. News: Just take those new records off the shelf. Dow. Mike. 2017-09-20.
  13. Web site: RECORD STORE DAY - Home. www.recordstoreday.com. en. 2017-09-20.
  14. Record Store Day 2017: Exclusive Releases Revealed. Billboard. 2017-09-20.
  15. Web site: RECORD STORE DAY - Stores. www.recordstoreday.com. en. 2017-09-20.
  16. News: Nobody can survive walking barefoot on the diabolical Lego Firewalk. Diaz. Jesus. Gizmodo. 2017-09-19. en-US.
  17. News: LEGO 'fire walk' photo from South Portland's Bull Moose goes viral - mainetoday. 2014-06-19. mainetoday. 2017-09-19. en-US.
  18. Web site: Could You Survive the Bullmoose 'Lego® Walk of Fire'?. Q97.9. en-US. 2017-09-19.
  19. News: 'LEGO Firewalk' picture from Bull Moose goes viral. Elias. Alyssa. 2014-06-20. WMTW. 2017-09-19. en.
  20. Web site: Decemberists Played Bull Moose [1.30.11] « Hilly Town: The Portland Maine Music Blog]. hillytown.com. en-US. 2017-09-19.
  21. News: Mumford & Sons perform, plan to eat lobster. 2012-08-03. Press Herald. 2017-09-19. en-US.
  22. News: Wilco treats fans to an in-store concert at Bull Moose. 2016-01-27. Press Herald. 2017-09-19. en-US.
  23. Web site: Dresden Dolls In-Store SHOW - Sheri Hausey Pix. sherihausey.com. 2017-09-20.
  24. Web site: Regina Spektor - Live At Bull Moose. Discogs. en. 2017-09-19.
  25. News: '24' star visits Scarborough - Keep Me Current. Thoits. Erica. 2006-07-19. Keep Me Current. 2017-09-20. en-US.
  26. Web site: Amanda Palmer (Dresden Dolls) « Hilly Town: The Portland Maine Music Blog. hillytown.com. en-US. 2017-09-20.
  27. News: A Portland dream spins worldwide. 2009-04-14. The Forecaster. 2017-09-19. en-US.
  28. Web site: The Decemberists News 3.7.11 The Decemberists. www.decemberists.com. en-US. 2017-09-19.
  29. Web site: Mumford & Sons: Live from Bull Moose Recorded... . www.girafficthemes.com. Giraffic Themes . mumfordandsonsblog.tumblr.com. 2017-09-19.
  30. Web site: Watch: Remember That Time Imagine Dragons Played For About 100 People in Scarborough. 94.3 WCYY. en-US. 2017-09-20.
  31. News: Bull Moose, others, plan statewide celebrations for sixth annual Record Store Day. 2013-04-15. Culture Shock. 2017-09-21. en-US.
  32. News: The Doors' John Densmore at Bull Moose - mainetoday. 2013-02-12. mainetoday. 2017-09-21. en-US.
  33. News: R.E.M. bassist to celebrate Record Store Day at Bull Moose in Scarborough. Bangor Daily News. 2017-09-19. en-US.
  34. News: Seether Promotes Rise Above Fest at Bullmoose. 2017-09-19. en-gb. https://web.archive.org/web/20170920050815/http://www.foxbangor.com/news/item/5234-seether-promotes-rise-above-fest-at-bullmoose. 2017-09-20. dead.
  35. News: Against Me! to visit Bull Moose in Scarborough for in-store signing. PR. 2017-09-20. en-us.
  36. News: See The String Cheese Incident at Bull Moose in Scarborough, ME (Acoustic Performance) Friday, NOV 14th at 5pm. 2014-11-04. Loud And Proud Records. 2017-09-20. en-US.
  37. News: Meet and greet Grace Potter at Scarborough Bull Moose on Aug. 19! - mainetoday. 2015-08-10. mainetoday. 2017-09-19. en-US.
  38. News: Record Store Day brings Graham Nash to the Scarborough Bull Moose store Saturday for autograph signing - mainetoday. 2016-04-12. mainetoday. 2017-09-19. en-US.
  39. News: Warren Haynes & Matt Abts Play Rare Acoustic Set In Maine. 2016-08-11. JamBase. 2017-09-20. en-US.
  40. Web site: 'All Time Low' In Store Signing This Saturday At Bull Moose [VIDEO]]. Z 107.3. en-US. 2017-09-20.