Buka Entertainment Explained

Buka Entertainment
Logo Alt:250px
Type:Closed joint-stock company
Industry:Video games
Predecessors:-->
Founded: in Moscow, Russia
Founder:Igor Ustinov
Successors:-->
Hq Location City:Moscow
Hq Location Country:Russia
Areas Served:-->
Key People:Alexander Mikhailov (Former General director, 2005-2021) Maxim Lelkov (Former General director, March–April 2021), Oleg Kudishov (General director)
Products:Video games
Revenue:2 415 830 000 rubles[1]
Revenue Year:2020
Net Income:58 728 000 rubles
Net Income Year:2020
Owner:1C Company (100%)
Parent:1C Company

Buka Entertainment JSC (Russian: Бука) — is one of the oldest Russian video game developers and publishers. Headquartered in Moscow, the company was officially established in 1994. Since 2008, it is a part of the 1C Company.[2]

Although Buka produces its own games, it is mostly known for acting as a publisher for independent developers and a localizer for AAA companies, such as Valve Corporation, Deep Silver, Ubisoft, Square Enix, Alawar, THQ, and others.[2] As of 2017, the company released over 1000 titles for various platforms, including PC, PS4, Xbox One, Nintendo Switch, Android, and iPhone OS.[3]

History

Early history and expansion (1994-2008)

The idea to start a developing company unofficially hatched among Igor Ustinov, Andrey Antonov, Oleg Beloborodov, and Marina Ravun (Kapustina upon marriage) in 1993. Initially, their working group, provisionally called "Bravo", planned to develop a new gaming console, but later gave up the idea and decided to focus instead on distributing Sega Mega Drive and its games in Russia.[4] In February 1994, Ustinov registered the official company under the name of Buka. Despite the general belief that the name's origins were connected to the word "bogeyman" ("buka" in Russian), the company repeatedly stated that its name is an acronym of the founders' surnames.[4] [5]

In 1994—1996 Buka Entertainment signed contracts with Panasonic and Sony to distribute 3DO and PlayStation games and consoles in Russia.[4] Simultaneously, the company formed partnerships with several Russian companies, developing games for PC. In 1996, Buka began to work in the game-publishing business, starting off with the release of a PC-game "Russian Roulette" in the same year. This item was one of the first computer games developed and published in Russia.[6] Following the success of "Russian Roulette", in 1997-1998, Buka released and licensed Rage of Mages (developed by Nival), Vangers (by K-D Lab), and (by), thus entering the global market.[7]

In 1998, Buka also became one of the most active representatives of the Russian anti-piracy movement, also known as the "Russian Shield" organization.[8] While the number of licensed games in "boxed" versions did not exceed 2% of the total video games market in Russia, the absolute majority of the sold games was counterfeit. Therefore, the official distributors could not gain enough profit for their licensed products. Responding to this challenge, Buka started releasing games in cheaper jewel cases, thereby equalizing the prices for licensed games with the pirate ones. Red Comrades Save the Galaxy was the first game released in such a format.[9]

A year later the company opened a localization branch and became one of the first official game localizers on the Russian market. The same year Buka released a Russian version of Heroes of Might and Magic III. Although the company had to withdraw the first batch of discs in order to correct some mistakes in translation, the royalty payment that Buka received for the localization, was comparable to the revenue generated by the game's American publisher, The 3DO Company.[9] Over the next years, Buka localized a number of globally popular games, including Wizardry 8, Far Cry, Half-Life 2, FlatOut, Supreme Commander, and others.[10] [11] [12] [13] [14]

In 2000, the company opened a new direction of game publishing - «Bukashka» - and registered a trademark under the same name. The direction produced and localized video games for children.[15]

Until its acquisition by the 1C Company in 2008, Buka released a number of games produced by Russian developers, including a flight simulator Echelon, strategy game, RPG, and other items.[16] [17] [18] Among them, the most noticeable games published by the company were first-person shooters The Stalin Subway and Pathologic, released in 2004 and 2005 respectively. The latter game received favorable reviews among Russian players and critics and was appraised with several awards. However, in English-speaking countries it received mixed or negative reviews mainly because of its inadequate English translations.[19] [20]

New ownership (2008-present)

In early 2008, Finam Holdings and the Norum Fund, cumulatively owning the controlling interest of Buka's shares, expressed their intentions to sell the company.[21] Ustinov, Antonov, Beloborodov, and Ravun, collectively holding the rest of the company's shares, supported this decision. The same year, in July, another Russian video games publisher and developer, the 1C Company, announced the acquisition of Buka Entertainment. Both companies highlighted that they would not merge: instead, they planned collaborative publishing, marketing, and distribution activities.[22]

Affected by the global financial crisis, Buka lost part of its revenue, resulting in the company's massive layoff in 2009. According to Buka's general director, Alexander Mikhailov, the releases of and Saints Row 2 helped the company to recover from the financial losses.[5] In 2010, together with Alawar (bought the same year by 1C as well), Buka published the third part of a popular casual game series Farm Frenzy.[23]

Upon localizing AAA-projects Portal 2 and Might & Magic Heroes VI in 2011,[24] [25] the company opened its own digital shop in 2013.[26] In 2015, Buka gained the status of a licensed publisher on Steam.[27]

In the following years, the company expanded its partnerships with international partners, becoming Activision Blizzard's, Nintendo's, and Steam Controller's official distributor in Russia.[28] [29] [30]

In 2017-2018, Buka participated in several exhibitions. In May, its quest was nominated in the category "Excellence in Narrative" at the international exhibition .[31] Later the same year, the company presented its localization of at .[32] In 2018, Buka appeared with its upcoming release of 9 Monkeys of Shaolin at the Game Developers Conference and Gamescom, organized in San Francisco and Cologne respectively.[33] [34]

In March 2021, Buka's general director, Alexander Mikhailov, died of a stroke.[35] In June of the same year, the company reported the death of Mikhailov's successor, Maxim Lelkov.[36]

Notes and References

  1. Web site: АО Бука. ru. January 13, 2022. RBC . March 27, 2022.
  2. Web site: 1C Company Acquires Russian Rival Buka. David Jenkins . July 17, 2008. Game Developer. March 27, 2022.
  3. Web site: Компания "Бука" празднует день рождения. ru. February 13, 2017. Igromania. March 27, 2022.
  4. Web site: Фрагмент о создании "Буки" из книги "Наша игра" — в память об Александре Михайлове . ru. March 12, 2021. DTF.ru. March 27, 2022.
  5. Web site: Бука: от начала и до наших дней . Андрей Скочок. ru. March 4, 2014. Igromania. March 27, 2022.
  6. Web site: "Логос" и "Бука" приглашают сыграть в "Русскую рулетку" . Дмитрий Гапотченко. ru. August 19, 1996. Computerworld Russia. March 27, 2022.
  7. Web site: Игра для бизнес-ангела . ru. April 28, 2011. Kommersant. March 31, 2022.
  8. Web site: Борьба с пиратством вышла на улицы . Валерий Кодачигов, Дмитрий Захаров. ru. July 19, 2005. Kommersant. March 31, 2022.
  9. Web site: Ас "Бука" . Павел Куликов. ru. June 7, 2004. Kommersant. March 31, 2022.
  10. Web site: Wizardry VIII. Darkmaster. ru. January 30, 2002. Igromania. March 31, 2022.
  11. Web site: FlatOut. Олег Ставицкий. ru. January 25, 2005. Igromania. March 31, 2022.
  12. Web site: Far Cry. Степан Чечулин. ru. June 9, 2004. Igromania. March 31, 2022.
  13. Web site: Half-Life 2. Александр Кузьменко. ru. January 25, 2005. Igromania. March 31, 2022.
  14. Web site: Supreme Commander. Степан Чечулин. ru. April 30, 2007. Igromania. March 31, 2022.
  15. Web site: Букашка. ru. July 25, 2002. RBC.ru. March 31, 2022.
  16. Web site: WWI: The Great War Review. Juan Castro. February 19, 2004. IGN. March 31, 2022.
  17. Web site: First look: Battle Mages. Justin Calvert. July 7, 2003. GameSpot. March 31, 2022.
  18. Web site: Buka Shows a New Echelon on the PC. Greg Kasavin. April 26, 2000. GameSpot. March 31, 2022.
  19. Web site: Pathologic. Broken and beautiful . John Walker. September 19, 2011. Eurogamer. March 31, 2022.
  20. Web site: Итоги 2005-го года. Церемония награждения. ru. January 10, 2006. Playground.ru. March 31, 2022.
  21. Web site: Компания "1С" договорилась о покупке "Буки". ru. July 17, 2008. Lenta.ru. March 31, 2022.
  22. Web site: 1C Company acquires rival publisher BUKA. James Lee . July 17, 2008. Gamesindustry. March 31, 2022.
  23. Web site: Как основатель "1С" построил бизнес с выручкой в $1 млрд. Александр Левинский . ru. April 8, 2013. Forbes.ru. March 31, 2022.
  24. Web site: Portal 2. Олег Ставицкий. ru. May 21, 2011. Igromania. March 31, 2022.
  25. Web site: Might and Magic: Heroes 6. Алена Ермилова. ru. October 20, 2011. Igromania. March 31, 2022.
  26. Web site: "Бука" открывает интернет-магазин игровых товаров. Анастасия Бунчук. ru. September 6, 2016. StopGame. March 31, 2022.
  27. Web site: Компания Бука получила статус официального издателя в Steam. ru. March 9, 2014. Playground. March 31, 2022.
  28. Web site: Activision Blizzard сменила российского партнера-дистрибьютора. Илья Логунов. ru. August 11, 2015. Igromania. March 31, 2022.
  29. Web site: Nintendo и "Бука" объявили о партнерстве в сфере цифровой дистрибуции. Eugene Asseserov. ru. November 4, 2019. IGN. March 31, 2022.
  30. Web site: "Бука" официально привезёт в Россию Steam Link и Steam Controller. Геннадий Воробьев. ru. August 31, 2016. StopGame. March 31, 2022.
  31. Web site: "Бука" показывает две свои новые игры: харкдорный экшен Structure и классический квест Darkestville Castle. Геннадий Воробьев. ru. May 25, 2017. StopGame. March 31, 2022.
  32. Web site: "Бука" привезет на VK Fest Kingdom Come: Deliverance и Agents of Mayhem. Лена Пи. ru. July 13, 2017. Igromania. March 31, 2022.
  33. Web site: GDC 2018: 9 Monkeys of Shaolin for the ID@Xbox Program. Kayla Hill. March 22, 2018. GAMEGRIN. March 31, 2022.
  34. Web site: 9 Monkeys of Shaolin, Ash of Gods, and Redeemer: Enhanced Edition Are Being Distributed by Koch Media. Tomas Franzese. 2018. Dualshockers.com. March 31, 2022.
  35. Web site: Умер сооснователь издателя игр "Бука" Александр Михайлов. Богдан Бобров. ru. June 3, 2021. RG.ru. March 31, 2022.
  36. Web site: Умер Максим Лельков - генеральный директор компании "Бука". ru. March 12, 2021. Kommersant. March 31, 2022.