Builders Emporium Explained

Builders Emporium
Type:Subsidiary
Industry:Home improvement centers
Fate:Closed due to financial problems of parent
Founded: in Van Nuys, California
Founder:Si L. Bercutt
Hq Location City:Irvine, California
Hq Location Country:U.S.
Areas Served:California, Nevada, New Mexico, Arizona, Texas
Locations:96 (1993)
Products:Hardware, lumber

Builders Emporium was a chain of home improvement stores based in Irvine, California, United States. At the time of its closing in 1993, it had 82 stores in Southern California and an additional 15 in Nevada, New Mexico, Arizona and Texas; 4,300 employees in total.[1]

The chain had a fictional human character, "Pops" Larsen that, in brochures and other media, was portrayed as helping customers with do-it-yourself tasks such as hanging a door.[2]

History

The Builders Emporium chain was started in 1946 in the San Fernando Valley community of Van Nuys by Si L. Bercutt.[3] [4] [5] The store's motto was "Everything to build anything."[6]

Victor M. Carter[7] bought the ailing Van Nuys hardware store in 1949.[8] He introduced the concept of a self-service hardware store with a "do it yourself" training component that became the model for The Home Depot. Carter built Builders Emporium into a leading self-serve retail operation and the largest hardware store in the United States, selling it in 1956, to acquire controlling interest in Republic Pictures just a few years later.[8]

Acquisition

In 1962, Builders Emporium was acquired by Food Giant Markets, Inc.[9] In 1967, Builders Emporium was acquired by Two Guys when Two Guys purchased its parent company Food Giant Markets, Inc. At the time of acquisition, Builders Emporium had 14 locations throughout Southern California.[10] [11] [12] [13] Two Guys later renamed itself Vornado.

The chain was sold by Vornado to Wickes in two installment in 1978. In January of that year, Vornado sold 47 Builders Emporium centers in California to Wickes. In the following month, Vornado sold 12 Builders Emporium home improvement centers in New York, New Jersey and Pennsylvania to Wickes.[14]

Builders Emporium was forced to close in 1993 after its former parent had a number of financial problems during the previous decade.[4]

Campaigns

Builders Emporium was owned by the Santa Monica-based Wickes Companies, and an ad campaign from 1982–1988 features the slogan "We got the message, Mr. Sigoloff", referring to former Wickes chairman and CEO Sanford C. Sigoloff, in a campaign to restore credibility, consumer confidence and sales to the chain after Wickes' bankruptcy. The advertising campaign was a huge hit credited with helping the chain increase sales by 25% the first year it was launched.[15] In 1988 the chain had sales of about 675 million U.S. dollars.[16]

External links

Notes and References

  1. News: O.C.'s Builder's Emporium Will Close Its Stores . 15 June 2019 . Los Angeles Times . August 25, 1993.
  2. News: The Marketplace . 15 June 2019 . Crescenta Valley Weekly.
  3. News: Si L. Bercutt; Builders Emporium Founder . . July 26, 1991 . Si L. Bercutt, who opened the first Builders Emporium store 45 years ago in Van Nuys, has died at an Encino hospital... Bercutt opened Builders Emporium on Sepulveda Boulevard in Van Nuys in August, 1946. The motto of the store, a forerunner of the modern do-it-yourself hardware store, was "Everything to build anything."... In the early 1950s, Bercutt sold the store, yet continued to attended ribbon-cutting ceremonies for many new stores at the invitation of the new owners. Builders Emporium is now a division of the Wickes Corp., with 108 stores in four states..
  4. News: O.C.'s Builder's Emporium Will Close Its Stores . . August 25, 1993 . David W. . Myers.
  5. News: Builders Emporium To Shutter All Its Stores . . August 25, 1993 . .
  6. Web site: Early Views of the San Fernando Valley . Water and Power Associates.
  7. News: Tugend . Tom . Victor M. Carter Dies at 94 . 14 December 2013 . . April 1, 2004 . dead . https://web.archive.org/web/20131217041051/http://www.jewishjournal.com/articles/item/victor_m_carter_dies_at_94_20040402/ . 2013-12-17.
  8. News: Oliver . Myrna . Victor Carter, 94; Businessman Gave Time, Money to Southland Charities . 14 December 2013 . Los Angeles Times . April 2, 2004.
  9. News: Food Giant to Acquire Hard Goods Company . . subscription . . January 23, 1962 . 26 . . Food Giant Markets, Inc. has an entered into an agreement to acquire B.E. Enterprises as a wholly owned subsidiary. B. E. Enterprises, Inc., operates the "Builder Emporium Stores," merchandisers of hardware and hard goods in California. . .
  10. News: Merger Planned With Vornado by Food Giant . . July 11, 1967 . b7 . . . subscription . Food Giant operates 70 supermarkets, 14 Unimart discount stores, 14 Builders Emporium do-it-yourself hardware stores, and six package liquor stores in Southern California. It also operates Meyenberg Milk Products, which serves the 200 franchised Fosters Freeze outlets, and Golden Creme Farms, which operates a milk plant, bakery and ice cream distributorship. Vornado operates 33 "Two Guys" self-service discount department stores on the Eastern Seaboard. Twenty-two of the stores have food retailing departments. . .
  11. News: Vornado and Food Giant Terms OKd . Los Angeles Times . July 28, 1967 . c12 . . . subscription . .
  12. News: Vornado Agrees To Buy Food Giant in Swap of Stock: Plan Is Subject to Approval By Both Firms' Holders, Final Vote of Directors Cost Put at $52.5 Million . The Wall Street Journal . July 11, 1967 . 5 . . subscription . .
  13. News: Vornado Tie To Food Giant Seen in Week: Vornado, Food Giant Merger . Women's Wear Daily . July 10, 1967 . 1, 15 . 115 . 132 . Gilbert . Les . Vornado operates a chain of 33 Two Guys From Harrison discount department stores in New York and five neighboring States plus an appliance producing firm Food Giant has 14 Unimart Discount Stores and an equal number of Builders Emporium outlets, plus 70 supermarkets in Southern California. . .
  14. News: Wickes Profit Up 33.3% . . May 23, 1978 .
  15. News: Builders Emporium advertising . The Los Angeles Times . 14 December 1988 . 71.
  16. News: McKitrick in new CEO of Builder's Emporium . 15 June 2019 . Los Angeles Times . June 30, 1989.

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