| Buddy Sasser | |
| Birth Place: | Conway, South Carolina, U.S. |
| Player Years1: | 1955–1956 |
| Player Team1: | North Carolina |
| Coach Years1: | 1963–1970 |
| Coach Team1: | Conway HS (SC) |
| Coach Years2: | 1972–1976 |
| Coach Team2: | Appalachian State (assistant) |
| Coach Years3: | 1977–1982 |
| Coach Team3: | Wofford |
| Coach Years4: | 1983–1984 |
| Coach Team4: | East Tennessee State |
| Admin Years1: | 1963–1970 |
| Admin Team1: | Conway HS (SC) |
| Admin Years2: | 1972–1977 |
| Admin Team2: | Appalachian State (assistant AD) |
| Admin Years3: | 1977–1982 |
| Admin Team3: | Wofford |
| Admin Years4: | 1985–1986 |
| Admin Team4: | East Tennessee State |
| Admin Years5: | 1986–1989 |
| Admin Team5: | Coastal Carolina |
| Admin Years6: | 1989–1996 |
| Admin Team6: | Big South (commissioner) |
| Admin Years7: | 1996–1999 |
| Admin Team7: | Coastal Carolina |
| Overall Record: | 45–39–3 (college) 66–17–5 (high school) |
George F. "Buddy" Sasser is a former American football coach and athletics administrator. As commissioner of the Big South Conference between 1989 and 1996, Sasser was responsible for increasing membership, gaining automatic bids to the NCAA basketball tournament and adding basketball television exposure for the conference.
Born in Conway, South Carolina, Sasser played college football for the University of North Carolina Tarheels earning two letters, the last in 1956. Sasser served as athletic director and head football coach at Conway High School from 1963 to 1970, leading the Tigers to a 66–17–5 record. He was assistant football coach and assistant athletic director at Appalachian State University from 1972 until 1977, and was athletic director and head football coach from 1977 until 1982 at Wofford College. He served as Coastal Carolina University's athletic director from 1986 until 1989 and again from 1996 until 1999.
In 1982, Sasser was named Kodak Coach of the Year for the college division.[1] He was inducted, along with three other Coastal Carolina University athletic administrators and student athletes, in the inaugural class of the Big South Conference Hall of Fame.
Each year, the George F. "Buddy" Sasser Cup Trophy (named for him in 2000)[2] is awarded to the Big South member institution that has the most successful year in athletics.[3] Coastal Carolina University's Athletic Hall of Fame was named in honor of Sasser on June 4, 2003.[1]