| Bubble Yum | |
| Type: | Bubble gum |
| Currentowner: | The Hershey Company |
| Origin: | United States |
| Producedby: | The Hershey Company |
| Markets: | Worldwide |
| Previousowners: | Life Savers Nabisco |
| Tagline: | Keeps it Poppin The Number Yum Taste in bubble gum |
Bubble Yum is a brand of bubble gum marketed by The Hershey Company. It was first introduced in 1975 by Life Savers.
In 1977, rumors began to spread that the gum's soft, chewable secret was the addition of spider eggs. The Life Savers Company addressed the issue with an official full-page rebuttal printed in prominent U.S. newspapers (including The New York Times), to dispel the rumor and restore public confidence. Sales of the gum soon surpassed sales of Life Savers candy, and it became the most popular bubble gum brand. Nabisco bought Life Savers in 1981, and The Hershey Company acquired the Bubble Yum brand in 2000.[1]
Bubble Yum's official mascot is Floyd D. Duck, an anthropomorphic punk-style duck character.[2]