Bubble Gum (NewJeans song) explained

Bubble Gum
Album:How Sweet
Border:yes
Type:song
Artist:NewJeans
A-Side:How Sweet
Genre:
Length:3:20
Label:ADOR
Composer:
Lyricist:
  • Gigi
  • Sophie Simmons
  • Oscar Bell
Producer:250

"Bubble Gum" is a song by South Korean girl group NewJeans. It was released by ADOR on May 24, 2024, as a B-side on the group's second single album How Sweet (2024). NewJeans began promoting the song on April 27, 2024, through the release of a music video on YouTube. The single album debuted at number one in South Korea.

Background

After debuting in 2022, South Korean girl group NewJeans had their international breakthrough in 2023 with the release of the single album OMG and their second extended play (EP), Get Up.[1] In January 2023, NewJeans entered the Billboard Hot 100 for the first time with the singles "Ditto" and "OMG". In South Korea, "Ditto" became the most successful song of the year, topping the Circle Digital Chart for a record-breaking thirteen weeks,[2] [3] receiving numerous accolades,[4] and introducing the breakbeat trend in the K-pop music industry.[5] Released in July 2023, Get Up internationally established NewJeans as one of the most prominent music acts of the year,[6] becoming the group's first entry and number-one on the Billboard 200, selling over two million copies, and being named among the best albums of 2023 by several publications.

Music and lyrics

"Bubble Gum" is a pop, and R&B track containing lyrics in both English and Korean.[7] [8]

Release and promotion

The music video for "Bubble Gum" was released on April 27, 2024.[9] It was directed by Youngeum Lee and gained over six million views in 15 hours.[10] [11] In the video, the members are seen enjoying a summer day, blowing bubbles, weaving friendship bracelets, making ballon animals, and playing with soap bubbles and marbles in a variety of settings.[12] A snippet of the Japanese version of "Bubble Gum" became available on April 8, 2024, after being featured on Japanese television in Kao's advertisement for their hair care brand Essential and in the morning show as its new theme song.[13] [14]

"Bubble Gum" was later released on the single album How Sweet along with the song of the same name; the album debuted at the number one spot on the Circle Chart in South Korea.[15]

Commercial performance

Prior to the official release, "Bubble Gum" debuted at number 15 on Billboard Hits of the World chart for South Korea and number 166 on the Billboard Global Excl. US in the chart issue dated May 11, 2024.[16] [17] The track also topped the popular music video and popular song categories on YouTube Korea.[18]

Charts

Weekly charts

Chart (2024)! scope="col"
Peak
position
Hong Kong (Billboard)[19] 4
Japan Digital Singles (Oricon)[20] 18
Japan Streaming (Oricon)[21] 41
Malaysia (Billboard)[22] 24
Malaysia International (RIM)[23] 19
New Zealand Hot Singles (RMNZ)[24] 5
Singapore (RIAS)[25] 11
South Korea (Circle)[26] 3
Taiwan (Billboard)[27] 7
US World Digital Song Sales (Billboard)[28] 6

Monthly charts

Chart (2024)! scope="col"
Position
South Korea (Circle)[29] 3

Notes and References

  1. Billboard's Greatest Pop Stars of 2023: Introduction & Honorable Mentions (Staff List). December 8, 2023. Billboard. December 13, 2023. December 13, 2023. https://web.archive.org/web/20231213074126/https://www.billboard.com/music/pop/greatest-pop-stars-2023-honorable-mentions-1235546153/. live .
  2. News: https://n.news.naver.com/entertain/article/018/0005448412. ko:'온 차트가 뉴진스'…'디토' 1위 질주 언제까지?. 'On the chart is New Jeans'... How long will 'Ditto' run for first place. Kim. Hyun-sik. March 23, 2023. Edaily. ko. March 23, 2023. March 24, 2023. https://web.archive.org/web/20230324051904/https://n.news.naver.com/entertain/article/018/0005448412. live.
  3. News: https://n.news.naver.com/entertain/article/108/0003140439. ko:뉴진스, 12주차 써클차트 2관왕. New Jeans, won 2 awards on the 12th week circle chart. Moon. Wan-shik. March 30, 2023. Star News. Naver. ko. March 30, 2023. March 30, 2023. https://web.archive.org/web/20230330080552/https://n.news.naver.com/entertain/article/108/0003140439. live.
  4. News: K-pop 2024: A forecast for this year's top Korean acts. Yoon. So-yeon. January 14, 2024. Korea JoongAng Daily. March 28, 2024. March 26, 2024. https://web.archive.org/web/20240326002402/https://koreajoongangdaily.joins.com/news/2024-01-14/entertainment/kpop/Kpop-2024-A-forecast-for-this-years-top-Korean-acts/1958042. live.
  5. Web site: [BTS/NewJeans] 2023 K-pop Wrapped-up ①The remarkable advancement of Hybe]. Jang. Jun-hwan. December 12, 2023. Mnet Plus Magazine. January 11, 2024. March 2, 2024. https://web.archive.org/web/20240302145623/https://poc.mnetplus.world/plusmagazine/en/plusmagazineoriginal/detail/95. live.
  6. NewJeans in 2023: a look back at their year of dominance. Herman. Tamar. January 9, 2024. NME. January 11, 2024. January 30, 2024. https://web.archive.org/web/20240130164122/https://www.nme.com/features/music-features/newjeans-in-2023-a-look-back-at-their-year-of-dominance-3567622. live.
  7. News: NewJeans Is Sweet Like 'Bubble Gum'. Guy. Zoe. April 26, 2024. Vulture. May 21, 2024. May 21, 2024. https://web.archive.org/web/20240521200019/https://www.vulture.com/article/newjeans-comeback-release-date.html. live.
  8. Brandle . Lars . 2024-05-24 . NewJeans Double Drop With 'How Sweet' and 'Bubble Gum': Stream . 2024-06-07 . Billboard . en-US.
  9. Web site: 황준호 . 뉴진스는 흔들리지 않는다, '버블 검'과 'Right Now' . 2024-05-24 . Marie Claire Korea . ko-KR.
  10. News: NewJeans releases music video for 'Bubble Gum'. April 27, 2024. Yonhap News Agency. The Korea Times. May 17, 2024. May 11, 2024. https://web.archive.org/web/20240511143104/https://www.koreatimes.co.kr/www/art/2024/05/398_373579.html. live.
  11. News: NewJeans – "Bubble Gum". Chelosky. Danielle. April 27, 2024. Stereogum. May 17, 2024. May 7, 2024. https://web.archive.org/web/20240507152639/https://www.stereogum.com/2261353/newjeans-bubble-gum/music/. live.
  12. NewJeans Hit the Beach, Blow Bubbles and Live Their Best Pop Live in Effervescent 'Bubble Gum' Video. Kaufman. Gil. April 26, 2024. Billboard. May 17, 2024. May 9, 2024. https://web.archive.org/web/20240509144410/https://www.billboard.com/music/pop/newjeans-bubble-gum-video-watch-1235667612/. live.
  13. Listen to a preview of NewJeans' upcoming single 'Bubble Gum'. Ziwei. Puah. April 8, 2024. NME. May 12, 2024. April 24, 2024. https://web.archive.org/web/20240424053949/https://www.nme.com/news/music/newjeans-bubble-gum-preview-essential-commercial-3614585. live.
  14. News: https://www.oricon.co.jp/news/2320816/full/. ja:NewJeans『めざまし8』で初の日本TV番組テーマ曲「明るく元気に1日を始められるように」. NewJeans' first Japanese TV program theme song "Mezamashi 8" "Start your day brightly and energetically". April 1, 2024. Oricon News. ja. April 2, 2024. April 2, 2024. https://web.archive.org/web/20240402023548/https://www.oricon.co.jp/news/2320816/full/. live.
  15. Web site: 2024-05-28 . [브레이크뉴스] 뉴진스 'How Sweet', 써클차트 21주차 리테일 앨범차트 1위 차지 ]. 2024-06-29 . 브레이크뉴스 . ko.
  16. NewJeans Chart History (South Korea Songs). Billboard. May 7, 2024. January 19, 2024. https://web.archive.org/web/20240119222914/https://www.billboard.com/artist/newjeans/chart-history/i48/. live.
  17. NewJeans Chart History (Billboard Global Excl. US). Billboard. May 7, 2024. July 21, 2023. https://web.archive.org/web/20230721100417/https://www.billboard.com/artist/newjeans/chart-history/glx/. live.
  18. News: https://www.mk.co.kr/news/musics/11008094. ko:뉴진스 ‘버블 검’, 유튜브 주간차트 강타. New Jeans' 'Bubble Gum' hits YouTube's weekly charts. Shin. Young-eun. May 6, 2024. Maeil Business Newspaper. ko. May 17, 2024. May 23, 2024. https://web.archive.org/web/20240523090257/https://www.mk.co.kr/news/musics/11008094. live.
  19. NewJeans Chart History (Hong Kong Songs). Billboard. June 4, 2024.
  20. Web site: Oricon Top 50 Digital Singles: 2024-06-03 . . May 29, 2024 . ja . https://web.archive.org/web/20240529044323/https://www.oricon.co.jp/rank/dis/w/2024-06-03/p/2/ . May 29, 2024.
  21. Web site: Oricon Top 50 Digital Singles: 2024-06-10 . . June 5, 2024 . ja . https://web.archive.org/web/20240605044114/https://www.oricon.co.jp/rank/st/w/2024-06-10/p/5/ . June 5, 2024.
  22. NewJeans Chart History (Malaysia Songs). Billboard. June 4, 2024.
  23. Web site: TOP 20 Most Streamed International Singles In Malaysia Week 22 (24/05/2024-30/05/2024). RIM. June 9, 2024. June 9, 2024. Facebook.
  24. Web site: NZ Hot Singles Chart. Recorded Music NZ. June 3, 2024. May 31, 2024.
  25. Web site: RIAS Top Charts Week 22 (24 - 30 May 2024). RIAS. June 4, 2024. June 4, 2024. https://archive.today/20240604081149/https://www.rias.org.sg/rias-top-charts/.
  26. Web site: Digital Chart – Week 22 of 2024. Circle Chart. ko. June 6, 2024.
  27. NewJeans Chart History (Taiwan Songs). Billboard. June 4, 2024.
  28. NewJeans Chart History (World Digital Song Sales). Billboard. June 4, 2024.
  29. Web site: Digital Chart – June 2024. Circle Chart. ko. July 11, 2024.

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