Bryanboy Explained

Bryanboy
Birth Name:	Bryan Grey Yambao
Employer:	Perfect Magazine
Editor-in-Chief
Website:	http://bryanboy.com
Citizenship:	Swedish
Occupation:	Fashion Editor and Social media personality
Module:	Embed: yes Page: bryanboy Page Display Name: Bryanboy Followers: 4.0 million Likes: 142.8 million Stats Update: 2 November 2022

Bryan Grey Yambao (21 March 1982), also known as Bryanboy, is a Filipino-born Swedish fashion blogger and socialite. A former web developer, he started blogging at age 24 from his parents' Manila home.^[1]

His eponymous blog won the 2007 Philippine Blog Award for Best Fashion & Lifestyle Blog.^[2] The New York Post named him one of the nine hottest internet celebrities,^[3] and news.com.au has called him "one of Fashion 2.0’s biggest superstars" and a "phenom in the fashion blogosphere".^[4] His blog, called "hysterically camp" by the Sydney Morning Herald,^[5] is known for its "witty and often bitchy commentary."^[6] He was featured as the social media correspondent on the panel of Cycle 19 & 20 of America's Next Top Model.^[7]

Bryanboy fans often send in photos of themselves in his signature pose—standing with hips thrust to one side and a handbag in an outstretched arm—or with handwritten signs declaring "I <3 Bryanboy"; celebrity participants have included Marc Jacobs, Tanya Dziahileva, Alexandra Agoston, and Rachel Clark.^[4] Though no brand spokesman commented on the matter, it was reported that Bryanboy's trademark pose was referenced in two 2006 Fendi advertisements.^{[3] [4] [8]} Marc Jacobs named a handbag after him (the BB ostrich bag) after Bryanboy posted about it in his blog.^{[9] [10]}

Career

In October 2020 at the height of the COVID-19 pandemic, Yambao grew an audience of 1 Million TikTok followers in a span of six months.^[11]

Yambao was featured on the December 2021-January 2022 cover of Mega Magazine Philippines.^[12]

On September 21, 2022, Yambao was appointed as Editor-in-Chief of London-based fashion bi-annual, Perfect Magazine. ^[13]

Filmography

Television

Year	Title	Role	Notes
2012	America's Next Top Model (season 19)	Social Media Correspondent	13 Episodes
2013	America's Next Top Model (season 20)	Social Media Correspondent	15 Episodes

Notes and References

1. Rekhi, Shefali. "Asia's Blog Stars". The Straits Times (May 25, 2008). He is currently represented by IMG Models and WME
2. http://www.philippineblogawards.com.ph/2007/03/31/the-2007-philippine-blog-awards-winners/ "The 2007 Philippine Blog Awards winners"
3. http://www.nypost.com/seven/04152007/entertainment/9_hottest_celebs_on_the_web_entertainment_danica_lo.htm?page=0 "9 hottest celebs on the web"
4. Huntington, Patty. "We heart Bryanboy! Oz Fashion Week gets well-and-truly blogged" . News.com.au (April 18, 2008). Retrieved on August 4, 2008.
5. Hornery, Andrew. "PS Catwalk". Sydney Morning Herald (May 3, 2008).
6. Wells, Rachel. "Have laptop, will travel: bloggers arrive on fashion's front row". Sunday Age (May 4, 2008).
7. Web site: America's Next Top Model tries taming blogger BryanBoy. Ford. Anissa. 2012-09-29. 2016-09-28. 2021-10-23. https://web.archive.org/web/20211023193759/http://www.huliq.com/10178/americas-next-top-model-tries-taming-blogger-bryanboy. dead.
8. https://archive.today/20070611074342/http://www.queerty.com/queer/fashion/fendi-loves-bryanboy-20060816.php "Fendi loves Bryanboy"
9. Huntington, Patty. "A bridge too fey? Bryanboy threatens to take product placement to new heights" . News.com.au (April 21, 2008). Retrieved on August 4, 2008.
10. Safe, Georgina. "Logged in the laptops of luxury" . The Australian (April 30, 2008).
11. Cordero, Robert. "Bryanboy: How Fashion’s Original Influencer Became a TikTok Star"(October 29, 2020).
12. Castro, Mia. "Luxury Fashion Is No Longer Exclusive And Bryanboy Is Glad"(December 6, 2021).
13. O'Connor, Tamison. "Bryan Yambao Named Editor-in-Chief of Perfect"(September 21, 2022).