Bruxie Explained

Bruxie
Type:Private
Industry:Fast casual restaurant
Foundation:Orange, California
Founder:Dean Simon
Kelly Mullarney
Location City:Orange, CA
Locations:6
Area Served:California and Georgia

Bruxie is a Southern California-based fast casual restaurant chain founded in 2010. They primarily specialize in fried chicken waffle sandwiches.[1]

History

Bruxie was founded in 2010 by Dean Simon and Kelly Mullarney. They opened their first restaurant in Orange, California.[2] The restaurant earned rave reviews from diners, later becoming Yelp's second most popular restaurant in the country in 2011.[3]

In March 2014, the chain opened their first restaurant outside of Southern California in Glendale, Colorado.[4] Their Colorado restaurant would later close less than a year later in January 2015.[5]

In April 2016, the chain opened a restaurant in Las Vegas, Nevada, at entertainment complex The Park, located between casinos New York-New York and Park MGM.[6] [7]

In August 2017, the chain opened their first international restaurant at Lotte World Mall in Seoul, South Korea.[8]

In 2019, Bruxie began the process of franchising by signing agreements for over 18 locations in California, Colorado, Alabama, Georgia, and Florida.[9] [10] However, franchising talks have been put on-hold indefinitely due to the COVID-19 pandemic.

In March 2020, Bruxie announced the temporary closure of all of their Southern California restaurants in response to the COVID-19 pandemic.[11] The restaurant chain remained closed until October 2020, reopening their Orange and Brea locations under new ownership.[12]

In popular culture

Bruxie was featured in season 6 of food reality television series Man v. Food, hosted by Casey Webb, in 2017.

Notes and References

  1. Web site: Luna . Nancy . Bruxie's evolution: More fried chicken, store remodels and craft beer . Orange County Register . 12 April 2017 . 12 April 2017.
  2. Web site: Bruxie Receives Significant Investment From Catterton Partners, The Leading Consumer-Focused Private Equity Firm . Cison PR Newswire . 1 October 2013.
  3. Web site: Luna . Nancy . O.C. eatery is No. 2 most popular on Yelp . Orange County Register . 8 January 2012 . 8 January 2012.
  4. Web site: Luna . Nancy . Bruxie waffle shop heading to Colorado . Orange County Register . 19 March 2014 . 19 March 2014.
  5. Web site: Antonation . Mark . Bruxie Will Waffle No More in Glendale . Westword . 26 January 2015 . 26 January 2015.
  6. Web site: Jones . Jay . Las Vegas: Bruxie waffle sandwiches to open at splashy new pedestrian area called The Park . Los Angeles Times . 27 January 2016 . 27 January 2016.
  7. Web site: Stapleton . Susan . Bruxie Opens Its First Waffle House in Nevada at The Park . Eater Las Vegas . 5 April 2016 . 5 April 2016.
  8. Web site: Bruxie Takes its Waffle Sandwiches to Korea with Location in Seoul – First Internationally . Branding in Asia . 18 August 2017 . 18 August 2017.
  9. Web site: Bruxie Launches Franchise Opportunity . QSR Magazine . 23 January 2020.
  10. Web site: Bruxie grows chicken and waffle franchise locations in US, abroad . Fast Casual . 24 January 2020 . 24 January 2020.
  11. Web site: Metzger . Phil . Pagaran . Michelle . UPDATED: These O.C. Restaurants Have Closed Indefinitely During Coronavirus Distancing . Orange Coast Magazine. 2 April 2020 .
  12. Web site: Valdespino . Anne . Bruxie is back in Old Towne Orange; Brea will return Wednesday, Oct. 7 . Orange County Register . 22 September 2020 . 22 September 2020.

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