| Seaboard Periodicals | |
| Fate: | Dissolved |
| Location: | 717 Fifth Avenue, Manhattan |
| Location City: | New York City, New York |
| Location Country: | United States |
| Industry: | Publishing |
| Products: | Comic books |
| Owner: | Martin Goodman |
Atlas/Seaboard Comics is a line of comic books published by the American company Seaboard Periodicals in the 1970s. Though the line was published under the brand Atlas Comics, comic book historians and collectors refer to it as Atlas/Seaboard Comics to differentiate it from the 1950s Atlas Comics, a predecessor of Marvel Comics. Seaboard was located on Fifth Avenue in Manhattan, New York City.
Marvel Comics founder and Magazine Management publisher Martin Goodman left Marvel in 1972, having sold the company in 1968. He created Seaboard Periodicals, which opened its office on June 24, 1974,[1] to compete in a field then dominated by Marvel and DC Comics. Goodman hired Warren Publishing veteran Jeff Rovin to edit the color comic-book line,[2] and writer-artist Larry Lieber, brother of Marvel editor-in-chief Stan Lee, as editor of Atlas' black-and-white comics magazines.
Rovin said in 1987 he became involved after answering an ad in The New York Times: