| Bruce W. Beatty | |||||||
| Birth Name: | Bruce Wilbur Beatty | ||||||
| Birth Date: | 6 July 1922 | ||||||
| Birth Place: | Melfort, Saskatchewan, Canada | ||||||
| Death Place: | Ottawa, Ontario, Canada | ||||||
| Occupation: | Graphic designer, airman, civil servant | ||||||
| Known For: | Designing medals, decorations, and military insignia | ||||||
| Notable Works: | Order of Canada | ||||||
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Bruce Wilbur Beatty,, (July 6, 1922 – March 21, 2011) was a Canadian graphic designer best known as being chiefly responsible for designing the emblems of the Canadian Honours System, starting with the badge of the Order of Canada in 1967. The emblem is the shape of a snowflake – just as every snowflake is different, so is every member of the Order. As of 2004, he had been in attendance at every Order investiture ceremony. Beatty was made a member of the order in 1990. In 1977 he was made a Fellow of the Royal Heraldry Society of Canada.
Beatty was also responsible for creating the emblem of the Order of British Columbia during the 1980s and made alterations to the Victoria Cross for the Canadian Honour System in 1993. He has lectured to the Monarchist League of Canada.
Beatty died on March 21, 2011.[1]
In 2012, Captain Beatty was posthumously awarded the Saskatchewan Order of Merit.[2] [3]
| Year Adopted: | Granted by the College of Arms on September 1, 1982. Registered by the Canadian Heraldic Authority on November 12, 1991. |
| Crest: | A white fox (Alopex lagopus) in its winter guise sejant proper winged Or |
| Escutcheon: | Or a tau cross Azure thereon a bee proper |
| Motto: | LOYAL THEN LOYAL STILL |