Bruce Friedrich Explained

Bruce Friedrich
Birth Name:Bruce Gregory Friedrich
Occupation:Nonprofit executive
Birth Date:7 August 1969
Birth Place:West Lafayette, Indiana, U.S.
Education:Georgetown University Law Center (D.Jur.)
Johns Hopkins University (MA in Education)
London School of Economics and Political Science (Economics)
Grinnell College (BA in English, Economics, and Religion)
Spouse:Alka Chandna
Children:1

Bruce Gregory Friedrich[1] (born August 7, 1969) is co-founder and president of The Good Food Institute (GFI),[2] a Y Combinator funded non-profit that promotes plant- and cultivated meat alternatives to conventional animal meat.[3] [4] He is also a co-founder of the alternative protein venture capital firm New Crop Capital. Friedrich previously worked for PETA and Farm Sanctuary.

Early life and education

Friedrich was born in West Lafayette, Indiana on August 7, 1969.[5] In 1987, he graduated from Norman High School in Norman, Oklahoma.[6] In 1996, Friedrich graduated Phi Beta Kappa from Grinnell College with a B.A. in English, Economics, and Religion.[7] He holds degrees from Johns Hopkins University and the London School of Economics, and received his J.D. degree from Georgetown University Law Center, graduating magna cum laude, Order of the Coif.[8]

Career

Friedrich served as Director of Policy for four years at Farm Sanctuary.[9] Prior to that, he worked at PETA for 15 years. As Head of Public Campaigns, he led many of the organization's highest-profile campaigns, including one from the early 2000s when PETA asked the Green Bay Packers football team to change its name, which had originated from a defunct meat packing plant in the Green Bay area.[10] [11]

Friedrich worked with senior leaders at Mercy For Animals to launch The Good Food Institute (GFI) with the goal of transforming the food system by promoting price- and taste-competitive alternatives to animal products.[12] [13] In recognition for his work at GFI, Friedrich was named an "American Food Hero" by the Eating Well magazine in 2021.[14] [15]

Friedrich is a co-founder of New Crop Capital; a venture capital firm for funding the development of alternative proteins.[16]

Friedrich is a TED fellow; in 2019, he gave a TED Talk that has since been viewed more than 2.3 million times and translated into more than 30 languages arguing that plant-based and cultivated meat have the potential to transform the global meat industry, preventing climate change, mitigating pandemic risk, and decreasing the prevalence of antibiotic resistant pathogens.[17]

Philanthropy

As an effective altruism advocate,[18] Friedrich is a member of Giving What We Can, a community of people who have pledged to donate a portion of their income to effective charities.[19]

Personal life

Friedrich is Christian and has been vegan since 1987.[20] He is married to Alka Chandna,[21] who works for PETA.

Works

See also

External links

Notes and References

  1. Friedrich. Gustav W.. 2020-10-01. National Communication Association Heritage Project. Review of Communication. 20. 4. 398–432. 10.1080/15358593.2020.1827495. free.
  2. Web site: Bruce Friedrich . The Good Food Institute. April 12, 2021 . 25 November 2022.
  3. Web site: Peters. Adele. 2018-08-21. Y Combinator is funding a nonprofit that advocates for meat alternatives. 2020-10-18. Fast Company. en-US.
  4. Web site: About The Good Food Institute. live. https://web.archive.org/web/20210701084706/https://gfi.org/about/. 2021-07-01. 2021-09-09. The Good Food Institute. January 5, 2021 . en-US.
  5. News: [Unknown title] ]. . 2004-03-07 . 34 . subscription . Bruce Friedrich Director of vegan campaigns, People for the Ethical Treatment of Animals Born: Aug. 7, 1969, West Lafayette, Ind. Education: High school, Norman, Okla.; Grinnell College, 1996 graduate, Phi Beta Kappa in English and economics . February 23, 2016 . March 3, 2016 . https://web.archive.org/web/20160303171448/https://www.newspapers.com/newspage/128693630/ . live .
  6. News: Tyree . James S. . PETA vice president brings message home to Norman . . 2010-09-15 . the Norman High School class of 1987 member . March 26, 2014 . March 26, 2014 . https://web.archive.org/web/20140326032544/http://newsok.com/peta-vice-president-brings-message-home-to-norman/article/3495110 . live .
  7. Web site: Bruce Friedrich. live. https://web.archive.org/web/20160216085515/https://angel.co/bruce-friedrich. February 16, 2016. 2016-02-23. AngelList. Grinnell College economics, English, religion Phi Beta Kappa.
  8. Web site: Bruce Friedrich. live. 2020-10-19. TED. en. https://web.archive.org/web/20190522123129/https://www.ted.com/speakers/bruce_friedrich . May 22, 2019 .
  9. Book: Reese, Jacy. The End of Animal Farming: How Scientists, Entrepreneurs, and Activists Are Building an Animal-Free Food System. Beacon Press. 2018. 978-0-8070-1945-0. 58. en.
  10. Web site: June 26, 2000 . PETA has issues with Green Bay nickname . 2022-04-20 . ESPN.
  11. Web site: Addis . Don . July 16, 2000 . What a pick: PETA wants Green Bay Pickers . 2022-04-20 . Tampa Bay Times . en.
  12. Web site: Bowie. Richard. 2016-03-04. MFA Launches New Sister Organization. 2021-09-08. VegNews. en-US.
  13. News: Popper. Nathaniel. 2019-03-12. This Animal Activist Used to Get in Your Face. Now He's Going After Your Palate.. en-US. The New York Times. 2021-07-01. 0362-4331.
  14. Web site: Kauffman. Jonathan. 2021-06-08. Meet the Innovator Behind the Plant-Based Meat Movement. live. 2021-07-01. EatingWell. en. https://web.archive.org/web/20210609122546/https://www.eatingwell.com/article/7905892/bruce-friedrich-plant-based-meat/ . June 9, 2021 .
  15. Web site: 2021-06-17. The GFI's Bruce Friedrich is Named an "American Food Hero" For His Work in Alt Protein. 2021-07-04. vegconomist - the vegan business magazine. en-GB.
  16. Web site: Burwood-Taylor. Louisa. 2016-03-17. New Crop Capital Closes $25m Fund, Invests in Beyond Meat. live. 2021-09-05. AFN. en-US. https://web.archive.org/web/20160403223000/https://agfundernews.com/new-crop-capital-closes-25m-fund-invests-in-beyond-meat5547.html . April 3, 2016 .
  17. The next global agricultural revolution. April 2019. Friedrich. Bruce.
  18. Web site: 2018-10-02. Bruce Friedrich: From Agitator to Innovator. live. https://web.archive.org/web/20210701095849/https://www.effectivealtruism.org/articles/ea-global-2018-agitator-to-innovator/. 2021-07-01. 2021-07-01. Effective Altruism.
  19. Web site: Our Members. live. 2021-01-18. Giving What We Can. https://web.archive.org/web/20140414065237/http://www.givingwhatwecan.org:80/about-us/members . April 14, 2014 .
  20. Web site: 2016-08-01. Could Humane Food Ever Become the Norm?. live. 2021-09-05. Sarx. en-US. https://web.archive.org/web/20171011214519/http://sarx.org.uk:80/articles/food/the-default-choice/ . October 11, 2017 .
  21. Web site: Cooperman. Jeannette. 2008-08-29. Bruce Friedrich, vice president of PETA. live. 2021-09-05. National Catholic Reporter. en. https://web.archive.org/web/20131010092201/http://ncronline.org/news/people/bruce-friedrich-vice-president-peta . October 10, 2013 .

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