BrooklynVegan explained

BrooklynVegan
Type:Online magazine, music blog
Language:English
Headquarters:Brooklyn, New York
Location Country:United States
Country Of Origin:United States
Area Served:Worldwide
Owner:Enrique Abeyta
Founder:David Levine
Editor:David Levine
Industry:Veganism, Music
Rev:-->
Intl:-->
Num Employees:-->
Commercial:Yes
Registration:No
Users:-->
Current Status:Active

BrooklynVegan is an American online music magazine founded in 2004 by David Levine.[1] The company is headquartered in Brooklyn, New York, and originally focused on vegan food and the music community in and around New York City, before broadening its scope to covering musical artists and events worldwide. Since 2011, BrooklynVegan operates two subsidiaries dedicated to other cites: BV Chicago, which serves Chicago, Illinois; and BV Austin, which serves Austin, Texas.

In 2013, BrooklynVegan acquired German-American webzine Invisible Oranges, moving its headquarters to the United States.[2] In 2015, BrooklynVegan and its subsidiaries became affiliates of Townsquare Media.[3] [4] In 2021, BrooklynVegan and its subsidiaries were bought out by Project M Group.[5] [6]

History

BrooklynVegan began in July 2004 as a blog that also covered vegan food options in Brooklyn, New York before founder and editor-in-chief, Dave Levine, shifted its focus to more exclusively documenting the live music community of the greater New York City area.[7] The domain was purchased by Levine in early 2004,[8] and the first blog article was posted on August 24, 2004.[9]

The blog helps give exposure to new and upcoming artists, such as with its installment in the Artist Discovery Series of blog posts hosted by Austin City Limits and Lollapalooza,[10] [11] and their program on Sirius-XM. The blog also showcases artists at South by Southwest and at CMJ's annual music festival in New York,[12] when in the summer of 2007, they invited the then-self-released Justin Vernon of Bon Iver to play the Bowery Ballroom.[13] At the end of 2008, Stereogum considered it the best music blog of the year.[14] In 2009, BrooklynVegan commissioned American journalist and editor of The Obelisk webzine JJ Koczan to cover Roadburn Festival on their behalf with a series of exclusive articles.[15]

In 2011, BrooklynVegan expanded its locale with two new imprint blogs. BV Chicago was launched in early 2011 and is devoted to Chicago, Illinois, while BV Austin was launched in late 2011 and is devoted to Austin, Texas.[16] On January 4, 2013, BrooklynVegan officially acquired Invisible Oranges, a German-American heavy metal blog, and writer Fred Pessaro, BrooklynVegans heavy metal journalist, became editor-in-chief of Invisible Oranges.[17]

In July 2015, BrooklynVegan and its three subsidiaries became affiliates of American mass media conglomerate Townsquare Media, under its division Townsquare Music.[18] [19] At the time, Townsquare Music also owned Consequence of Sound, Hype Machine, Ultimate Classic Rock, Loudwire, Gorilla vs. Bear and Noisecreep.

In January 2021, BrooklynVegan and its three subsidiaries were bought out by American digital media brand and e-commerce company Project M Group (which had previously bought out Revolver, The Hard Times, Metal Edge, Inked and Goldmine).[20] As part of the new partnership, BrooklynVegan and Invisible Oranges launched a new webstore selling vinyl records, band shirts and apparel, as well as toys and collectibles. The stores are identical across BrooklynVegan, Invisible Oranges, Revolver, The Hard Times, Metal Edge, Inked and Goldmine, with content controlled and curated by Project M Group.[21] [22]

Notes and References

  1. Web site: Plitt. Amy. 480 Pixels: An Exhibit of BrooklynVegan's Music Photography. 29 September 2013. Time Out Magazine. August 12, 2012 .
  2. Web site: Islander . January 4, 2013 . Brooklyn Vegan Takes Over Invisible Oranges . live . https://web.archive.org/web/20130110202501/https://www.nocleansinging.com/2013/01/04/brooklyn-vegan-takes-over-invisible-oranges/ . January 10, 2013 . August 21, 2020 . No Clean Singing.
  3. Web site: September 20, 2015. National Media & Premium Music Properties. dead. https://web.archive.org/web/20150920023632/http://www.townsquaremedia.com/national-media/overview. September 20, 2015. November 14, 2021. Townsquare Media.
  4. Web site: Yenicay. Claire. April 26, 2016. Townsquare Announces Conference Call to Discuss First Quarter 2016 Results. live. https://web.archive.org/web/20211114003826/https://www.businesswire.com/news/home/20160426005140/en/Townsquare-Announces-Conference-Call-to-Discuss-First-Quarter-2016-Results. November 14, 2021. November 14, 2021. Business Wire. en.
  5. Web site: Welch. James. April 29, 2021. Meet Project M's New Brand, BrooklynVegan. live. https://web.archive.org/web/20211114004610/https://wefunder.com/updates/144491-meet-project-m-s-new-brand-brooklynvegan. November 14, 2021. November 14, 2021. Wefunder.
  6. Web site: Levine. David. January 4, 2021. BrooklynVegan launches a record, shirt & toy store!. live. https://web.archive.org/web/20210104225703/https://www.brooklynvegan.com/brooklynvegan-launches-a-record-shirt-toy-store/. January 4, 2021. November 14, 2021. BrooklynVegan. en.
  7. Web site: Weitz. Emily. Virtual Brooklyn: The Borough and Its Blogs. Park Slope Reader. 29 September 2013. https://web.archive.org/web/20120419014031/http://www.psreader.com/issue/35/community/virtual-brooklyn-the-borough-and-its-blogs/. 19 April 2012. dead.
  8. Web site: March 25, 2004. BrooklynVegan.com. dead. https://web.archive.org/web/20040325093002/http://brooklynvegan.com/. March 25, 2004. March 25, 2004. BrooklynVegan.
  9. Web site: Levine. David. August 24, 2004. Greetings from Atlanta. dead. https://web.archive.org/web/20040830122519/http://brooklynvegan.com/. August 30, 2004. November 14, 2021. BrooklynVegan.
  10. Web site: Artist Discovery: BrooklynVegan & Zola Jesus. Austin City Limits. 29 September 2013. https://web.archive.org/web/20130624044811/http://www.aclfestival.com/2012/artist-discovery-brooklynvegan-zola-jesus/. 24 June 2013. dead.
  11. Web site: Artist Discovery: Brooklyn Vegan & Polica. https://web.archive.org/web/20120801001452/http://www.lollapalooza.com/news-events/artists/2012/07/25/artist-discovery-brooklyn-vegan-polica/. dead. 1 August 2012. Lollapalooza. 29 September 2013.
  12. Web site: CMJ: Scenes from the BrooklynVegan Showcase. The New York Times. 22 October 2008. 29 September 2013.
  13. Web site: Bradley. Ryan. Digital Tastemakers. New York. November 6, 2009 . 29 September 2013.
  14. Web site: The 2008 Gummy Awards: Best Music Blog. https://web.archive.org/web/20081210015037/http://stereogum.com/gummys/2008/best-music-blog-that-isnt-ster.html. Stereogum. December 10, 2008. June 20, 2022.
  15. Web site: Koczan. JJ. April 24, 2009. Surviving Roadburn, Day One: To The Center Of The Universe. live. https://web.archive.org/web/20170611085513/https://www.brooklynvegan.com/surviving-roadb/. June 11, 2017. September 5, 2020. BrooklynVegan. en.
  16. Web site: About Us. 2020-08-28. BrooklynVegan. en.
  17. Web site: About BrooklynVegan. BrooklynVegan. 29 September 2013.
  18. Web site: Levine. David. July 6, 2015. About Us. dead. https://web.archive.org/web/20150706205708/http://www.brooklynvegan.com/. July 6, 2015. November 14, 2021. BrooklynVegan.
  19. Web site: Pepple. Rolf. December 12, 2017. Townsquare Media Rochester Is Hiring!. live. https://web.archive.org/web/20211114004322/https://kroc.com/townsquare-media-rochester-is-hiring/. November 14, 2021. November 14, 2021. KROC-FM. en.
  20. Web site: Concrete. Bob. August 3, 2021. Project M Acquires Vinyl Plant. live. https://web.archive.org/web/20211114010103/https://concreteplanet.com/project-m-acquires-vinyl-plant/. November 14, 2021. November 14, 2021. Concrete. en-US.
  21. Web site: Krgin. Borivoj. May 1, 2017. Revolver Magazine Sold To Digital Media Company Project M Group; Brand Relaunch Planned For This Fall. live. https://web.archive.org/web/20170502023448/https://www.blabbermouth.net/news/revolver-magazine-sold-to-digital-media-company-project-m-group-brand-relaunch-planned-for-this-fall/. May 2, 2017. November 14, 2021. Blabbermouth.
  22. Web site: Abeyta. Enrique. Project M: #1 E-commerce platform for tattoo and heavy metal lifestyles. November 14, 2021. Project M on Wefunder.

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