Broo Brewery Explained

Broo Brewery
Location:119-125 Ocean Beach Road, Sorrento, Victoria, Australia
Owner:Kent Grogan
Foundation:September 2009
Homepage:http://www.broo.com.au/broo.html Broo Brewing Company website

Broo Brewing Company (Broo Limited) is a brewing company founded by partners Kent Grogan and Kelly Davidson in Sorrento, Victoria, Australia, in September 2009.

The company went into administration on 10 May 2022.[1]

History

The brewery was founded by Kent Grogan and his partner Kelly Davidson,[2] with the first beer, Broo Premium Lager, produced in September 2009.[3]

Owner's philosophy

The company was started on the basis that Broo would remain 100% Australian owned. Grogan stated at the time that the company's charter dictates that the company can never transfer shares to any company or individual that resides in a foreign jurisdiction.[4]

Sales of shares

In 2011, a publicity program associated with the lager involved giving away shares in Grogan's brewery.[5] Grogan estimates that over 7,000 people now hold shares in the company. In August 2012 the ASX refused to list the company because it deemed its policy to restrict foreign ownership "inappropriate".[3] [4] In June 2013 the company launched its second beer, Australia Draught,[6] with the company pledging to donate 20% of its profits from the sale of the beer to two charities - the SAS Resources Fund and Commando Welfare Trust.[7]

Beers

Awards

In 2011 Broo Ltd. received the Telstra Business Awards 'People’s Choice Award' for Victorian small to medium-sized businesses.[10] In 2012 advertising for Broo Beer, created by Melbourne agency, Nick and Phil, won the single and overall categories for round five of the 2012 Siren Awards.[11] [12]

Advertising and sponsorships

Broo beer sponsored Scott Saunders Racing NASCAR team[13] and Melbourne City Wrestling events.

See also

Notes and References

  1. https://brewsnews.com.au/broo-confirms-liquidations-amid-restructure/
  2. Web site: New broo-chip business . Mornington Peninsula Leader . Partland . Lily . 14 July 2011 . 6 January 2014 . dead . https://archive.today/20140107060017/http://mornington-peninsula-leader.whereilive.com.au/news/story/new-broo-chip-business/ . 7 January 2014 . dmy-all .
  3. News: Drink Beer with Rory Gibson . . Gibson . Rory . 14 January 2012 . 6 January 2014.
  4. News: Broo-haha is brewing over ASX ruling . . Thom . Greg . 29 October 2011 . 6 January 2014.
  5. Web site: Home Broo coup for beer lovers . . Hargeaves . Wendy . 23 May 2010 . 6 January 2014.
  6. Web site: Mooney. Clyde. Broo takes on major players in draught. The Shout. 14 January 2014. 26 June 2013. https://web.archive.org/web/20140116070420/http://www.theshout.com.au/2013/06/26/article/Broo-takes-on-major-players-in-draught/WKQXWALSWM.html. 16 January 2014. dead.
  7. News: The all Aussie Broo brewery is doing its bit to get our returned servicemen back on their feet . . Bashan . Yoshi . 4 August 2013 . 6 January 2014.
  8. Turner. Cam. Local Broo, Now Around the Country. Pearl Magazine. May 2013. 15. 21.
  9. Web site: Australia Draught. www.australiadraught.com.au.
  10. Web site: People's Choice Awards . Telstra Business Awards . 6 January 2014 . dead . https://web.archive.org/web/20140116102311/http://www.telstrabusinessawards.com/2011-awards/peoples-choice-awards-216.aspx . 16 January 2014 . dmy-all .
  11. Web site: Broo Beer Ads clean up at Sirens . https://web.archive.org/web/20120328014120/http://australiancreative.com.au/news/broo-beer-ads-clean-up-at-sirens . dead . 28 March 2012 . Australian Creative . 26 March 2012 . 6 January 2014 .
  12. Web site: Nick and Phil, Melbourne's Broo beer ads make clean sweep of 2012 Siren Awards round 5 . Campaign Brief . 26 March 2012 . 6 January 2013.
  13. Web site: Australia's Broo Beer Launches in USA with NASCAR . Scott Saunders Racing . 6 January 2014.

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