Brittania Sportswear Explained

Brittania Sportswear Ltd was a Wyomissing, PA-based clothing company best known for women's jeans in the 1970s and 1980s.[1] [2] It is not to be confused with Britannia Clothing Company, a United Kingdom clothing company.[3]

Brittania Sportswear was launched in 1973 by Walter Schoenfeld in Seattle, WA [4] It once reached sales of $300 million a year and was the country's top-selling blue jean. It plummeted into Chapter 11 bankruptcy protection in 1983 because of management problems and changes in fashion tastes.[5] The company was eventually purchased in 1987 by Levi Strauss & Co.[6] [7] [8] [9] [10] [11] It was sold to VF Jeans (parent of Wrangler and Lee brands) in 1997.

Notes and References

  1. Web site: Advertisement for Men's Britannia Jeans. 1986. The Courier. Prescott, Arizona.
  2. Web site: The Evening Independent - Google News Archive Search .
  3. Book: Well Suited: A History of the Leeds Clothing Industry, 1850-1990. 9780199202379. Honeyman. Katrina. 2000.
  4. https://www.seattletimes.com/seattle-news/obituaries/walter-schoenfeld-who-reshaped-fashion-industry-seattle-sports-dies-at-84/ Walter Schoenfeld, who reshaped fashion industry, Seattle sports, dies at 84
  5. Web site: Lee Jeans Maker Will Buy Brittania -- Deal Lays Off 100 Workers, Wipes Out Local Presence. Moriwaki. Lee. June 5, 1997. Seattle Times.
  6. https://www.latimes.com/archives/la-xpm-1997-01-23-fi-21265-story.html Los Angeles Times
  7. http://www.sfgate.com/business/article/Levi-s-Selling-Brittania-To-Wrangler-s-Parent-2836690.php San Francisco Chronicle
  8. http://www.sfgate.com/business/article/OFF-THE-TICKER-3116536.php San Francisco Chronicle
  9. http://www.sfgate.com/business/article/OFF-THE-TICKER-3133746.php San Francisco Chronicle
  10. http://www.sfgate.com/bayarea/article/Levi-s-Will-Dump-Its-Brittania-Sportswear-2858364.php San Francisco Chronicle
  11. Web site: Jeans Fade but Levi Strauss Glows (Published 1989) . . https://web.archive.org/web/20180930033854/https://www.nytimes.com/1989/06/26/business/jeans-fade-but-levi-strauss-glows.html . 2018-09-30 . live .

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