| Brit Awards 2010 | |
| Date: | 16 February 2010 |
| Venue: | Earls Court |
| Host: | Peter Kay |
| Network: | ITV |
| Ratings: | 5.8 million[1] |
| Most Awards: | Lady Gaga (3) |
| Most Nominations: | Florence and the Machine, JLS, Lady Gaga, Lily Allen and Pixie Lott (3) |
| Previous: | 2009 |
| Main: | Brit Awards |
| Next: | 2011 |
Brit Awards 2010 was the 30th edition of the British Phonographic Industry's annual Brit Awards. The awards ceremony was held at Earls Court in London for the last time. The ceremony was broadcast live on ITV on Tuesday 16 February 2010. It was hosted by Peter Kay with Fearne Cotton doing the side of stage coverage. ITV2 broadcast an after show highlights programme immediately after the main broadcast. BBC Radio 1 had official radio coverage throughout the day in the run up to the evening's show, with Scott Mills and Greg James on the Red Carpet.
The ceremony was broadcast live, but with a short delay to enable any offensive language to be cut. This occurred several times during the course of the evening, most notably when Liam Gallagher collected the Best Album of 30 Years award and also during Lily Allen's acceptance speech for Best British Female.
The ITV show drew 5.8 million viewers between 8pm and 10pm, which was a 21.9% share of the evening, topping the 5.18 million (21.7%) drawn in for the 2009 ceremony, but still down on the 6.07 million (24.4%) of 2008. The ITV2 Brits Encore show at 10pm drew 776,000 viewers, a 3.8% share.[2]
| Artist(s) | Song(s) | UK Singles Chart Reaction After Performance | UK Albums Chart Reaction | |
|---|---|---|---|---|
| Lily Allen | "The Fear" | 89 (re-entry) | It's Not Me, It's You – 19 (+9) | |
| JLS | "Beat Again" | 73 (+18) | JLS – 17 (+6) | |
| Kasabian | "Fire" | 42 (re-entry) | West Ryder Pauper Lunatic Asylum – 20 (+43) Empire – 98 (re-entry) | |
| Lady Gaga | "Telephone" "Dance in the Dark" | 34 (+5) did not chart | The Fame – 2 (+3) | |
| Florence + the Machine Dizzee Rascal | "You Got the Dirtee Love" | 2 (debut) | Lungs – 3 (+6) Tongue n' Cheek – 33 (+40) | |
| Jay-Z Alicia Keys | "Empire State of Mind" | 16 (+9) | The Blueprint 3 – 10 (+12) | |
| Cheryl Cole | "Fight for This Love" | 36 (+7) | 3 Words – 32 (+6) | |
| Robbie Williams | "Bodies" "Let Me Entertain You" "Feel" "Supreme" "Millennium" "Come Undone" "Morning Sun" "You Know Me" "No Regrets" "Angels" "Everything Changes" "Rock DJ" "Rudebox" | did not chart | Reality Killed the Video Star – 8 (+13) Greatest Hits – 38 (re-entry) |
| British Album of the Year (presented by Tom Ford) | British Producer of the Year | |
|---|---|---|
| British Single of the Year (presented by Alan Carr) | Critics' Choice Award (presented by Courtney Love) | |
| ||
| British Male Solo Artist (presented by Andy Serkis) | British Female Solo Artist (presented by Shirley Bassey) | |
| British Group (presented by Idris Elba) | British Breakthrough Act (presented by Geri Halliwell) | |
| International Male Solo Artist (presented by Mel B) | International Female Solo Artist (presented by Jonathan Ross) | |
| ||
| International Album (presented by Mika) | International Breakthrough Act (presented by Cat Deeley) | |
| British Album of 30 Years (presented by Noddy Holder) | Live Performance of 30 Years (presented by Samantha Fox) | |
|
|
| Nominations | Artist |
|---|---|
| 3 (5) | Florence and the Machine |
| JLS | |
| Lady Gaga | |
| Lily Allen | |
| Pixie Lott | |
| 2 (9) | Animal Collective |
| Coldplay | |
| Dizzee Rascal | |
| Empire of the Sun | |
| Friendly Fires | |
| Jay-Z | |
| Kasabian | |
| La Roux | |
| Paolo Nutini |
| Awards | Artist | |
|---|---|---|
| 3 | Lady Gaga | |
| 2 | JLS |
At the 2010 Brits, Liam Gallagher made a surprise appearance to accept his award for Best Brits album of the past 30 years. After thanking all of his former bandmates (apart from brother Noel) and declaring his fans "the best fans in the fucking world", he gave his award to a lucky fan and hurled his microphone into the audience; a search for the microphone caused a 10‑minute delay. After walking off stage, host Peter Kay reacted to Liam's actions by saying "what a knobhead".