Brit + Co | |
Type: | Private |
Industry: | Internet commerce and media |
Founded: | 2011 |
Founder: | Brit Morin |
Location City: | San Francisco |
Services: | Media company |
Brit + Co is a website and lifestyle brand targeted at women. The company was founded by Brit Morin in 2011.
Brit + Co was founded in late 2011 by Brit Morin, who served as CEO.[1]
In January 2018, the company hired Jill Braff, a former general manager of Ellen Digital Ventures, as its new president.[2] [3] Jeff Jones, former Target CMO and Uber President, joined the company as an advisor in 2017.[4] [5] [6]
In April 2019 it was announced that the company was laying off most of its staff as part of a reorganization. The company had exhausted all the capital it had raised, and as a result had to be restructured in bankruptcy.[7]
In June 2020, Brit + Co launched women's business accelerator Selfmade to support women disproportionally impacted by the pandemic.
By 2017, it was reported that Brit + Co had received $45 million in venture capital funding from investors like Verizon Ventures and Marissa Mayer.[8]
The company raised $1.25 million in initial seed funding in April 2012. The following year, it closed funding rounds with $6.3 million in Series A funding, led by Oak Investment Partners.[9]
Led by Intel Capital, the company received $20 million in Series B funding in 2015, allowing them to make their first acquisition of a DIY app called Snapguide.[10]
Launched in 2013, Re:Make was a conference and festival aimed at young women who want to be more creative in every aspect of their lives.[11] More than 15,000 visitors attended Re:Make 2016.[12]
The Brit + Co Holiday House was an annual pop-up event held in San Francisco for several years, offering creative activity classes, artisan products, and DIY and gifting stations. The 2016 Holiday House was sponsored primarily by method.[13]