| Bristol Broadcasting Company | |
| Type: | Private |
| Foundation: | early 1950s |
| Industry: | Entertainment, Broadcasting |
| Location: | Bristol, Virginia |
| Key People: | Nininger Family, Owners |
| Products: | Radio |
| Homepage: | www.bristolbroadcasting.com |
"Bristol Broadcasting Company" is a radio station chain operating 29 stations in four Southern United States markets: the Tri-Cities area of upper-east Tennessee and southwest Virginia (receiving its name from the twin cities of Bristol, Virginia, and Bristol, Tennessee), Marion, Virginia; Paducah, Kentucky; and Charleston, West Virginia.[1]
In each market it operates a country music station with a rabbit mascot and the slogan "24 carrot country", a Top 40/CHR station under the title "Electric" or "Hot, and every News/Talk station carries the name "Super Talk".
August 2016, Bristol acquired Marion, Virginia-based stations WUKZ, W266BM and WMEV-FM.