Brisbane Bombers Explained

Clubname:Brisbane Bombers
Fullname:Brisbane Bombers Rugby League Football Club Limited
Nickname:Bombers
Founded:2011
Colours:Primary:
Navy
Secondary:
Orange
Tertiary:
Silver
Capacity:52,500
Web:www.brisbanebombers.com.au
Url:brisbanebombers.com.au

The Brisbane Bombers Rugby League Football Club Limited, commonly referred to as Brisbane Bombers were a proposed Australian professional rugby league football club to be based in the city of Brisbane, the capital of the state of Queensland. Founded in 2011, the Bombers sought entry into an expanded National Rugby League (NRL) for a decade, with their bid strategy based around a rivalry with the Brisbane Broncos, dubbed "The Battle for Brisbane".[1]

The bid's directors were Nicholas Livermore, Chris Mangan and Michael Nash.

History and catchment area

The Brisbane NRL Expansion bid launched in 2010, with the hopes of entering the NRL in 2013. Then-Channel 9 CEO David Gyngell publicly stated the NRL's television rights would be more attractive if the competition included a second Brisbane based NRL side.[2]

In 2011, the bid launched their name and emblem to the media, becoming known as the Brisbane Bombers.[3] The name immediately drew the ire of AFL club Essendon Bombers, who vowed to fight to keep their identity.[4] However, no action was ever taken, and the Brisbane expansion bid continued to use the Bombers nickname.

The Bombers' proposed catchment area included Logan City Council, Redland Bay Council, Ipswich City Council, Brisbane City Council as well as the Moreton Bay and Sunshine Coast Regional Councils. They also aimed to set up junior development programs in the north, south and west of Brisbane.[5]

As the NRL continued to delay discussions on expanding the competition, the Bombers aimed high, reportedly targeting rugby union players Quade Cooper and Sonny Bill Williams as marquee signings if their bid was successful.[6]

In February 2021, it was announced that the Brisbane Bombers and Western Corridor bids would merge to form one bid, known as the Brisbane Jets, in an attempt to compete with the Redcliffe Dolphins and Brisbane Firehawks bids. [7]

Name and emblem

After conducting market research, in March 2011, the bid group announced 15 shortlisted names fans could nominate via the bid website, along with colours and jersey designs, and the winning name would be announced via a radio sponsor.[8] The shortlisted names were:

Location NameMascot
Brisbane Barracudas, Bayliners, Bobcats, Bombers, Braves, Brewers, Buccaneers, Heat
Eastern Stingrays
Rivercity Kookaburras
South Queensland Cyclones, Dolphins, Rogues, Spartans, Taipans

After 12,000 responses, on 14 July 2011, the bid launched its brand at Albion Park, revealing the bid club's name, colours and logo. The club's colours were to be navy blue, orange and silver.

Ambassadors

The club had ambassadors to promote the message of 'bringing more League to Brisbane' and to ensure that grass-roots clubs would benefit from the bid. The ambassadors are Scott Sattler and Billy Moore.[9]

Playing arena

The Brisbane Bombers intended on playing all home games at Brisbane's Suncorp Stadium.[10] It was speculated there was a number of options for a home base including Davies Park in South Brisbane,[11] Dolphin Park, Redcliffe[12] and two locations in Redlands.[13]

Notes and References

  1. http://www.couriermail.com.au/sport/nrl/secret-plan-for-new-brisbane-nrl-club/story-e6frep5x-1225995096367 Brisbane poised for second NRL team as Broncos' stranglehold on rugby league market faces challenge
  2. http://www.dailytelegraph.com.au/sport/nrl/channel-nine-boss-david-gyngell-says-league-games-will-need-more-stoppages-for-ad-breaks-if-they-want-1bn-tv-deal/story-e6frexnr-1226098663955 Channel Nine boss David Gyngell says league games will need more stoppages for ad breaks if they want $1bn TV deal | thetelegraph.com.au
  3. http://au.sports.yahoo.com/league/news/article/-/9840625/league-bombers-ready-for-take-off/ Jury out on NRL Bombers – Yahoo!7 Sport
  4. Badel, Peter. (14 July 2011) Essendon to battle the Bombers | AFL. Fox Sports. Retrieved on 2011-08-22.
  5. Web site: Bid Consortium - Brisbane Bombers . 19 October 2021 . 16 January 2021 . https://web.archive.org/web/20210116094354/http://www.brisbanebombers.com.au/bid-consortium/ . dead .
  6. Web site: NRL expansion on hold until 2015. 19 June 2011.
  7. News: Bombers and Western Corridor join forces in Brisbane expansion bid. 27 February 2021. nrl.com.
  8. http://article.wn.com/view/2011/06/04/Team_names_in_the_ring/ Team names in the ring – Worldnews.com
  9. http://www.dailytelegraph.com.au/sport/nrl/billy-moore-betrays-his-north-sydney-bears-heritage-by-joining-second-brisbane-bid-for-nrl-inclusion/story-e6frexnr-1226042134183 Billy Moore betrays his North Sydney Bears heritage by joining second Brisbane bid for NRL inclusion | thetelegraph.com.au
  10. http://www.rleague.com/content/article.php?id=38713 Brisbane NRL Expansion Bid looking at 'home ground' options
  11. http://www.abc.net.au/news/stories/2011/03/15/3164735.htm?site=brisbane Brisbane NRL bid eyes Redcliffe as HQ – ABC Brisbane – Australian Broadcasting Corporation
  12. Heming, Wayne. (15 March 2011) Redcliffe home base for NRL bid side | NRL, Rugby League, NRL Scores, NRL Ladder. Fox Sports. Retrieved on 2011-08-22.
  13. http://www.baysidebulletin.com.au/news/local/news/general/redlands-in-running-as-nrl-team-base/2123277.aspx Redlands in running as NRL team base – Local News – News – General – Bayside Bulletin / The Redland Times