Bringrr Explained

Bringr (Pairable)
Type:Private
Industry:Consumer electronics
Foundation:2009
Founder:James Logan, Chairman
Asheem Aggarwal, CEO
Location City:Boston, Massachusetts[1]
Location Country:United States

Bringrr is a startup company that develops and manufactures electronic tracking systems for commonly used items, including smartphones.[2] [3] [4] The company was founded in 2009 by James Logan.[2] [5] The company's eponymous product is a device that alerts users if they do not have their smartphone when they start their car.[3] [6] Asheem Aggarwal is Bringrr's CEO.[2]

History

Bringrr was founded by James Logan in 2009 to produce and market Bringrr Reminder (later renamed Bringrr), a cylindrical device that plugs into a car's cigarette lighter and alerts users when the device does not detect the user's smartphone inside the car.[2] [5] At the time Logan, a former co-founder of Microtouch Systems and Gotuit, served as CEO.[5] The company was incubated by Amoskeag Business Incubator in Manchester, New Hampshire and later moved to DifferenceMaker, a startup development program housed at the University of Massachusetts Lowell.[5] [6] The company moved to Boston in 2014.[1]

The company began prototyping Bringrr in October 2012.[7] Aldo Beqiraj, an electrical engineering student at the University of Massachusetts Lowell, was hired as Bringrr's CMO in September 2013. Beqiraj became Bringrr CEO in January 2014.[6] Bringrr successfully completed a $75,000 Kickstarter campaign later that month.[2] [8] In the Fall of 2014, Asheem Aggarwal became CEO of Bringrr, and changed the name to Pairable.

Products

Bringrr's products are Bringrr, a cylindrical device that plugs into a car's cigarette lighter and links with the user's mobile devices, and BringTags, a bluetooth low energy beacon that attaches to common items and pets.[9] [10] BringTags interface with the Bringrr app and sends notifications to the user's phone when tagged items are lost or left behind.[11] [12]

To date no product has been delivered by the Indiegogo campaign nor the Kickstarter campaign.

In July 2015, Bringr opened for pre-orders on amazon.

Notes and References

  1. Web site: Bringrr. Kickstarter. 18 May 2014.
  2. Web site: Bringrr gets Kickstarter funding for device that tracks your keys, wallet or pets . . 6 April 2014.
  3. Web site: A solution for lost gadgets? More gadgets . CNN Tech . 6 April 2014.
  4. Web site: Bringrr Is A Car Charger That Shouts When You Forget Your Stuff . . 6 April 2014.
  5. Web site: N.H. startup offers a friendly reminder . . 6 April 2014.
  6. Web site: Forget something? UML entrepreneur has an app for that . . 6 April 2014.
  7. Web site: Constantly Forget Your Phone? This Car Gadget Can Help . . 6 April 2014.
  8. Web site: Bringrr: UMASS-Lowell Undergrads Crowdfund App, Hardware to Help You Stop Losing Everything . . 6 April 2014.
  9. Web site: Your Missing Cat is Found Thanks to This Know-it-All Tracking Device . . 6 April 2014.
  10. Web site: Bringrr makes sure you never drive away without your smartphone . . 6 April 2014.
  11. Web site: Bringrr puts an invisible leash on all of your stuff . . 6 April 2014.
  12. Web site: Startup Bringrr Tags Things You Might Forget . . 6 April 2014.