BrightRoll explained

BrightRoll
Type:Subsidiary
Parent:Yahoo! (2014–2017)
Yahoo! Inc. (2017–present)
Founder:Tod Sacerdoti
Dru Nelson
Location City:San Francisco, California
Location Country:United States
Industry:Advertising

BrightRoll was a programmatic video advertising platform that was acquired by Yahoo. BrightRoll's video platform became Yahoo's primary video advertising marketplace and demand-side platform. The BrightRoll brand was discontinued by Verizon Media,[1] the parent company of Yahoo, in favor of Verizon Media Video SSP[2] (re-brand of AOL's One Video Platform) after the company merged.[3] Yahoo and AOL consolidated their ad platforms during 20172018 to phase out duplicate platforms.

BrightRoll was founded in June 2006 by Tod Sacerdoti, who became the company's CEO, and Dru Nelson.[4] Its headquarters were in San Francisco, California, with offices across the United States, Canada, and Europe.[5]

In November 2014, Yahoo! announced that it would acquire BrightRoll for $640 million.[6]

Funding

BrightRoll raised $36 million in capital, with the last round of funding closing in November 2011. Principal investors include Dave Welsh, Adams Street Partners, Rob Theis, Scale Venture Partners, Evangelos Simoudis, Trident Capital and Jon Callaghn of True Ventures.[7]

Notes and References

  1. Web site: Verizon Media will replace the Oath brand, representing our strong alignment as a core pillar of Verizon's business. . Verizon Media . 18 December 2018 . 3 October 2020.
  2. Web site: Video Ads - Publisher Monetization Solutions . Verizon Media . 3 October 2020.
  3. Web site: Verizon is mashing Yahoo and AOL into a new company called Oath . The Verge . 3 April 2017 . 3 October 2020.
  4. Web site: Form D: Notice of Sale of Securities . US SEC . October 10, 2007 . November 8, 2016 .
  5. Web site: History: Pioneering digital video since 2006 . BrightRoll . August 31, 2014 . https://web.archive.org/web/20140831231151/http://www.brightroll.com/about/history/ . November 8, 2016 .
  6. Web site: Yahoo Eyes Video Ad Dollars With BrightRoll Acquisition. November 12, 2014. Forbes. Trefis Team. November 8, 2016.
  7. News: Brightroll's Tod Sacerdoti on Acquisitions, IPOs, and the Company's Near Future . Connie Loizos . PeHUB . February 25, 2013 . November 8, 2016 .