BrightTalk explained

BrightTALK
Logo Upright:0.8
Type:Subsidiary
Founder:Paul Heald
Dorian Logan
Parent:TechTarget
Foundation:2002
Location City:San Francisco, California
Location Country:United States

BrightTALK is a technology media company that provides professional webinar hosting.[1] [2]

History

BrightTALK was founded in London in 2002 by Paul Heald and Dorian Logan to pursue the development of webcasting technologies in knowledge industries.[3] BrightTALK developed its first technology platform to deliver recorded video presentations with synchronized slides and live audio (or webinar) and focused initially on the fund management industry.

BrightTALK later extended its business into other knowledge-based sectors, such as information technology and health, in addition to business-to-business media, which they entered through a joint venture with Incisive Media (also known as Conjecture) in 2004.[4] The first version of BrightTALK Media Zone, a rebuild of the original webcasting technology, launched the following year. The company funded the development of e-Symposium, which it acquired in the end of 2005, and renamed BrightTALK Conferences.

BrightTALK opened its first office in the United States in 2006 and began to develop the technology to make live audio webcasting possible as a self-service tool.[5] The company launched its current website in September 2008.

In December 2020, TechTarget, a business-to-business intent data service, acquired BrightTALK. [6]

See also

Notes and References

  1. Web site: Lawler . Ryan . 2012-12-04 . Webinar Startup BrightTalk Re-Launches Its Website, Adding HTML5 Video And Sharing Features . live . https://web.archive.org/web/20230321101418/https://techcrunch.com/2012/12/04/brighttalk/ . 2023-03-21 . 2023-06-26 . TechCrunch . en-US.
  2. Web site: Kawamoto . Dawn . 2018-10-30 . BrightTalk sees revenue spike after adding AI offering to its site . 2023-06-26 . San Francisco Business Times.
  3. Web site: 2012-10-15 . BrightTALK Limited: Private Company Information . dead . https://web.archive.org/web/20121015073624/http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=22668697 . 2012-10-15 . Bloomberg Businessweek.
  4. News: Incisive Media plc, preliminary results for the year ended 31 December 2004 . . 7 March 2005 . dead . https://web.archive.org/web/20110717145538/http://telegraph.uk-wire.com/cgi-bin/articles/200503070700063746J.html . 17 July 2011 .
  5. News: BrightTALK launches free b2b webcast service . . 2 September 2008 . dead . https://web.archive.org/web/20110713053256/http://www.btobonline.com/apps/pbcs.dll/article?AID=%2F20080902%2FFREE%2F809029985 . 13 July 2011 .
  6. Web site: 2020-12-10 . TechTarget Announces Definitive Agreement to Acquire BrightTALK, a Leading Virtual Events Platform in the Enterprise IT Market . live . https://web.archive.org/web/20201210215324/https://www.finsmes.com/2020/12/techtarget-announces-definitive-agreement-to-acquire-brighttalk-a-leading-virtual-events-platform-in-the-enterprise-it-market.html . 2020-12-10 . 2022-08-09 . Finsmes . en-US.

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