| Alt Name: | Hundred Year Bride |
| Genre: | Comedy Romance Fantasy Melodrama |
| Director: | Yoon Sang-ho |
| Starring: | Lee Hong-gi Yang Jin-sung Sung Hyuk |
| Country: | South Korea |
| Language: | Korean |
| Num Episodes: | 20 |
| Executive Producer: | Choi Byung-hwa |
| Producer: | Jung Hyung-seo Jung Hoe-seok |
| Location: | Korea |
| Company: | Aura Media |
| Channel: | TV Chosun |
Bride of the Century, also known as Hundred Year Bride, is a 2014 South Korean television series starring Lee Hong-gi and Yang Jin-sung. It aired on cable channel TV Chosun from February 22 to April 12, 2014 for 20 episodes.[1] [2] The fantasy/romance drama revolves around a family curse that causes the first wife of the first born son to die.
Taeyang Group is the largest conglomerate in South Korea. The Choi family who runs Taeyang has supposedly been under a curse for a hundred years that the first bride of the eldest son will always die. When the wealthy heiress Jang Yi-kyung (Yang Jin-sung) disappears right before her wedding to chaebol heir Choi Kang-joo (Lee Hong-gi), Na Doo-rim (Yang Jin-sung), a looka impostor, is brought in to take her place. Unlike the cold and calculating Yi-kyung, Doo-rim is sweet and sunny, and Kang-joo genuinely falls in love with her. As the wedding plans progress, Kang-joo and Yi-kyung's mothers both scheme and plot behind the scenes.[3]
A good-looking and educated second-generation chaebol heir. He has a prickly personality, and is self-indulgent and bad at relationships. But he is goodhearted underneath it all, and is harboring pain from his childhood.
Na Doo-rim is a sweet, homely girl who comes from a southern island village. Jang Yi-kyung is a chic, cold and calculating woman who wants to marry into the Choi family. Doo-rim and Yi-kyung are doppelgängers.
Yi-kyung's older half-brother. He is the operations manager of Ohsung Construction.
An upper-class young woman with looks and brains who went to a prestigious university. Roo-mi becomes Doo-rim's rival for Kang-joo's heart.
Doo-rim's grandmother.
Doo-rim's childhood friend.
Kang-joo's father, and CEO of Taeyang Group.
Kang-joo's mother. The unloved wife of a wealthy man who tries to destroy her son's relationship with a girl from a poor family.
Kang-joo's younger brother, and an idol singer.
Yi-kyung's mother, and CEO of Ohsung Construction.
Butler of the Choi family.
Butler Jang's wife.
Filming began in Namhae on December 9, 2013.[7]
After having dinner with the drama crew on December 16, 2013, an accident occurred on an icy street which lead to Lee Hong-gi suffering a dislocated shoulder and facial scratches.[8] He was prescribed six weeks of rest and returned to the set on January 10, 2014.[9]
It received a good response in Korea for a cable drama, with a peak viewership rating of 1.451%.
According to one of China's biggest internet portal sites QQ, Bride of the Century ranked number one on weekly and monthly charts in both March and April 2014,[10] [11] exceeding 100 million views.[12] It was also ranked as the most searched phrase on China's microblogging service Weibo.
International broadcasting rights have been sold to Japan, U.S., China, Vietnam, Cambodia and other countries. A Chinese remake is expected to air at the end of 2014.[13]
In this table, represent the lowest ratings and represent the highest ratings.
| Original broadcast date | AGB Nielsen | ||
|---|---|---|---|
| Nationwide | |||
| 1 | February 22, 2014 | 0.474% | |
| 2 | February 23, 2014 | ||
| 3 | March 1, 2014 | 0.764% | |
| 4 | March 2, 2014 | 0.844% | |
| 5 | March 8, 2014 | 0.762% | |
| 6 | March 9, 2014 | 0.973% | |
| 7 | March 14, 2014 | 0.611% | |
| 8 | March 15, 2014 | 1.062% | |
| 9 | March 21, 2014 | 1.311% | |
| 10 | March 22, 2014 | ||
| 11 | March 28, 2014 | 1.123% | |
| 12 | March 29, 2014 | 1.349% | |
| 13 | April 4, 2014 | 0.952% | |
| 14 | April 5, 2014 | 1.044% | |
| 15 | April 11, 2014 | 0.942% | |
| 16 | April 12, 2014 | 1.052% | |
| Average | |||
| Bride of the Century: Original Soundtrack | |
| Type: | Soundtrack |
| Artist: | Various Artists |
| Genre: | Pop, K-pop, soundtrack |
| Label: | CJ E&M, FNC Entertainment |
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