Brian Collins (designer) explained

Brian Collins
Nationality:American
Alma Mater:Massachusetts College of Art and Design
Occupation:Designer • creative director • educator

Brian Collins (born)[1] is an American designer, creative director, and educator.[2] He is the Chief Creative Officer of COLLINS:, an independent strategy and brand experience design company.[3] [4] Previously, he served as Chairman and Chief Creative Officer of the brand and innovation division of Ogilvy & Mather for ten years.

Early life and education

Collins grew up in Lexington, Massachusetts,[5] and graduated with a BFA from the Massachusetts College of Art and Design in 1982.[6] He also studied at Parsons School of Design in New York City.[7]

Career

After graduating college, Collins started his own studio in his parents' garage, working with clients including the Digital Equipment Corporation, John Hancock Financial, and Perkins School for the Blind. The company grew to a team of 20 and relocated to Concord, Massachusetts.[8]

Collins's interest in working on global brands led him to sell the business, and he spent a summer in London before being hired by The Duffy Design Group in Minneapolis,[9] whose clients included Giorgio Armani, Jim Beam Brands, and Porsche.

In 1995, Collins moved to FCB in San Francisco to work on Levi Strauss & Co.,[10] [11] Amazon,[12] MTV,[13] and The Walt Disney Company.[13]

Ogilvy & Mather

In 1998, he became Senior Partner and Chief Creative Officer for the new design and brand identity division at Ogilvy & Mather in New York.[14] At Ogilvy, he worked for clients including The Hershey Company,[15] [16] Kodak,[17] IBM, The Coca-Cola Company,[18] BP,[19] Motorola,[20] Mattel,[21] Vera Wang, American Express, Kraft Foods, Unilever, and New York City's bid for the Olympic Games, NYC2012.[22]

When Hershey's hired Collins and his team, they initially requested a billboard design in Times Square, but Collins expanded the project into a retail store in New York City's Times Square that has remained open for over 15 years.[23]

In 2004, Collins's team launched the Dove Campaign for Real Beauty in North America. The campaign won the Media Image Award from the National Organization for Women.[24]

In 2007, Collins's team collaborated with Office dA in the design of BP's Helios House gas station in Los Angeles.[25] The project is included in Cooper Hewitt, Smithsonian Design Museum.[26] The project also won the I.D Magazine Annual Design Review Award for Environments, Design Distinction; AIA Los Angeles Design Award; and the 2009 Grand Clio Award for Design.[27]

In July 2013, Collins was appointed to the Ogilvy & Mather Worldwide Creative Council,[28] the council that oversees the agency's work globally.

Other projects

After the September 11 attacks, Collins and his team published the book Brotherhood, which became the basis of an exhibit at the Museum of the City of New York.[29] It was a tribute to New York City's firefighters that reached The New York Times Best Seller list.

Collins also produced The Ecology of Design,[30] [31] a handbook on environmental design thinking, published in 1996 by the American Institute of Graphic Arts.

COLLINS

In 2008, Collins founded COLLINS:, a strategy and brand experience design company. The company's first job was working with The Martin Agency to design an ad campaign on global warming[32] for the Alliance for Climate Protection.

The company designed The CNN Grill,[33] and led the brand and design development for the new Microsoft stores in partnership with The Martin Agency and Gensler.[34] [35]

The company's 2015 global redesign and identity system for Spotify[36] was cited as one of the year's most notable designs by Fast Company,[37] Wired,[38] and Design Week.[39]

Honors and awards

External links

Notes and References

  1. News: Parpis . Eleftheria . 23 August 2010 . Brian Collins: Dream Designer . AdWeek . 23 August 2015.
  2. Web site: Brian Collins . School of Visual Arts . 2019-04-07.
  3. Web site: About . COLLINS . 2019-04-07.
  4. Web site: Interview Of The Week: Brian Collins . Schenker . Jennifer L. . The Innovator . 16 July 2018 . 2019-04-07 .
  5. Debbie Millman. Design Matters. Design Observer. 17 September 2018. 6 April 2019.
  6. Web site: Distinguished Alumni Award 2004 . https://web.archive.org/web/20080312235642/http://www.massart.edu/alumni/dist_alum04.html . dead . 2008-03-12 . Massachusetts College of Art and Design . Summer 2004 . 2019-04-07.
  7. Web site: Design As Change Agent: Interview With Brian Collins . Rogers . Bruce . Forbes . 4 March 2019 . 2019-04-08.
  8. Debbie Millman . Design Matters . Design Observer . 17 September 2018 . 6 April 2019.
  9. Web site: Blowing Out Advertising's Walls . Tischler . Linda . Fast Company . 1 June 2005 . 2019-04-08.
  10. Web site: Levi's Jeans for Women Shop . SEGD . 2019-04-07 . 2020-09-25 . https://web.archive.org/web/20200925040844/https://segd.org/levis-jeans-women-shop . dead .
  11. Web site: Levi Strauss campaigns become pieces at an exhibition. . Elliott . Stuart . The New York Times . 8 October 1997 . 2019-04-07.
  12. Web site: Cyber Bookseller Amazon.com Taps FCB . Cuneo . Alice Z. . AdAge . 14 April 1997 . 2019-04-07.
  13. Web site: A Huge Connect . Kattleman . Terry . AdAge . 1 May 2000 . 2019-04-07.
  14. Web site: Brian Collins . ADC . 2019-04-07 . 2021-05-13 . https://web.archive.org/web/20210513225704/http://adcglobal.org/about/board-of-directors/brian-collins/ . dead .
  15. Web site: Brian Collins In Conversation: Reinventing Brand Design . Bertrand . Kate . BrandPackaging . 1 August 2006 . 2019-04-07 .
  16. Web site: Hershey's How Sweet It Is: The Eye-Candy of Times Square . Brill . Louis M. . SignIndustry.com . 2019-04-07.
  17. Web site: Kodak logo . dead . https://web.archive.org/web/20071120040758/http://www.identityworks.com/reviews/2006/kodak.htm . 2007-11-20 .
  18. Web site: Sprite posters and Times Square billboard . AIGA . 2019-04-07.
  19. Web site: Bp Corporation Of North America Retail Fuels/Energy: Bp Helios House . Adeevee . 1 July 2008 . 2019-04-07 .
  20. Web site: Motorola . 16 February 2014 . COLLINS . 2019-04-07.
  21. Web site: Mattel . 11 February 2015 . COLLINS . 2019-04-07.
  22. Web site: Design for NYC's Olympic bid: NYC2012 . dead . https://web.archive.org/web/20110719135336/http://www.stepinsidedesign.com/STEPMagazine/Article/28494/ . July 19, 2011 .
  23. Web site: Blowing Out Advertising's Walls . Tischler . Linda . Fast Company . 1 June 2005 . 2019-04-07.
  24. Web site: NOW National Conference: 2006 . https://web.archive.org/web/20070807053517/http://www.now.org/organization/conference/2006/speakers.html . dead . 2007-08-07 . NOW . 2019-04-07.
  25. Web site: Brian Collins, Helio House & Design . Carranza . Luis . Adcentered . 2019-04-07.
  26. Web site: Helios House . 28 February 2014 . COLLINS . 2019-04-07.
  27. Web site: Helios House . MPdL Studio . 2019-04-07.
  28. Nasi. Theresa. 29 July 2013. Ogilvy & Mather adds three inductees to the Worldwide Creative Council. https://web.archive.org/web/20130816104819/https://www.ogilvy.com/News/Press-Releases/July-2013-Worldwide-Creative-Council-expands-by-three.aspx. dead. 16 August 2013. New York. Ogilvy & Mather Worldwide Communications. 2019-04-08.
  29. Web site: "Brotherhood" exhibition. 2019-04-07. AIGA.
  30. Web site: The Ecology of Design: The AIGA Handbook of Environmental . AIGA . 2019-04-07.
  31. Web site: The Ecology of Design: The AIGA Handbook on Environmental Responsibility in Graphic Design . AIGA . 2019-04-07.
  32. Web site: We . AIGA . 2019-04-08.
  33. Web site: CNN Grill graphics. dead. https://web.archive.org/web/20150503224739/http://www.commarts.com/exhibit/cnn-grill-graphics.html. 3 May 2015. 23 April 2014. Commarts.
  34. http://designarchives.aiga.org/#/entries/%2Bid%3A21408/_/detail/relevance/asc/0/7/21408/microsoft-store-identity/1 AIGA Design Archives - Microsoft Store Identity
  35. http://www.geekwire.com/2011/admit-apple-fans-microsofts-stores-pretty-fun GeekWire: "Admit it, Apple fans: Microsoft's stores are pretty darn fun"
  36. Web site: New Identity for Spotify by Collins . Brand New . 19 March 2015 . 2019-04-08.
  37. Web site: Spotify Unveils A Bold New Brand Identity . Tischler . Linda . Fast Company . 12 March 2015 . 2019-04-08.
  38. Web site: A Look Back at the Year's Freshest Logo Reboots . Rhodes . Margaret . Wired . 28 December 2015 . 2019-04-08.
  39. Web site: Spotify undergoes colourful brand refresh . Dawood . Sarah . Design Week . 13 March 2015 . 2019-04-08.
  40. Web site: Brian Collins . 13 September 2018 . Massachusetts College of Art and Design . 2019-04-08.
  41. Web site: Distinguished Alumni . MassArt . 2007-10-23 . dead . https://web.archive.org/web/20080312235642/http://www.massart.edu/alumni/dist_alum04.html . 2008-03-12 .
  42. Web site: Blowing Out Advertising's Walls . Fast Company . 2019-04-07.
  43. Web site: 2006 National Organization for Women, Image Award . dead . https://web.archive.org/web/20070807053517/http://www.now.org/organization/conference/2006/speakers.html . 2007-08-07 .
  44. Web site: Art Center College Of Design Summer, Honorary Doctorate 2008 . 2009-04-07 . https://web.archive.org/web/20110716101505/http://www.socialdomain.com/info.php3?id=30454 . 2011-07-16 . dead .
  45. Web site: The One Show Gold Pencil winner 2009 . https://web.archive.org/web/20100626095223/http://www.oneclub.org/images/pdf/2009/OSD-winners.pdf . dead . 2010-06-26 .
  46. Web site: Clios . 2009-04-08 .
  47. http://designarchives.aiga.org/#/entries/%2Bid%3A21408/_/detail/relevance/asc/0/7/21408/microsoft-store-identity/1 AIGA Design Archives
  48. Web site: Graphis Master: Brian Collins is Reshaping Branding in the 21st Century . 27 August 2018 . GraphisBlog . 2019-04-07.
  49. Web site: Brian Collins, "The future of design: What we desire" . Nokia Bell Labs . 2019-04-08 . 2018-05-26 . https://web.archive.org/web/20180526003608/http://www.bell-labs.com/var/articles/brian-collins-future-design-what-we-desire/ . dead .

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Brian Collins (designer)".

Except where otherwise indicated, Everything.Explained.Today is © Copyright 2009-2024, A B Cryer, All Rights Reserved. Cookie policy.