BrewDog explained

BrewDog plc
Location City:Ellon, Scotland
Owner:James Watt (10%), Martin Dickie (9%), TSG Consumer Partners (66%), other Board members (4%), members of the public (10%)
Type:Public limited company
Production:800180hL (2020)[1]

BrewDog is a multinational brewery and pub chain based in Ellon, Scotland. With production of over 800,000 hectolitres, BrewDog is the seventh largest beer brand in Britain, and the company claims to be the "#1 Craft Brewer in Europe".[2] [3] It was founded in 2007 by James Watt and Martin Dickie, who together own 19% of the company.[4]

The company has been involved in a number of controversies. These have focused on its treatment of employees, its use of unethical business practices, and hypocrisy in regards to its anti-establishment branding.[5]

History

BrewDog was founded in Fraserburgh in 2007 by James Watt and Martin Dickie.[6] Dickie had previously worked at Thornbridge Brewery, where he helped develop their flagship beer Jaipur.[7]

In 2009, BrewDog purchased its first bar, in nearby Aberdeen.[8] At the end of 2018, the company and its franchisees operated 78 bars worldwide.[9]

In 2011, BrewDog was described as "one of the prime movers"[10] behind the campaign which changed the law in 2011 to allow new beer measures in Britain.[11]

2011 also saw the company offered crowdfunding shares totaling £2 million, the equivalent of 8% of the capital of the company. The shares were sold at £23.75 and accompanied several benefits such as discounts in its bars and online purchase of its beers, and the opportunity to attend its annual shareholders' meeting.[12]

The main brewing moved from Fraserburgh to nearby Ellon in 2012. In 2014, the company ended operations in Fraserburgh.[13] In January 2013, BrewDog opened its new NaNadj=onNaNadj=on brewery at a cost of £7.8 million just outside of Ellon.[14] The brewery was designed to minimise carbon emissions with the use of treatment plants, Biogas technology and since 2021, an anaerobic digestion plant.[15] [16] In 2016, the Ellon distillery was expanded at a cost of £5 million including the addition of a new 300 hectoliter (HL) brew house.[17] [18]

In March 2015, BrewDog was awarded £1.5m in Regional Selective Assistance.[19]

In 2016, BrewDog open-sourced its beer recipes to the public, making them a form of Free Beer.[20] [21] In 2017, Private equity firm TSG Consumer Partners acquired a 22% stake in the company for approximately £213 million.[22] In 2018, BrewDog announced its plan to build a $30 million brewery and tap room on an greenfield site in the Metroplex complex at Murarrie, in Brisbane, Australia.[23]

In 2019, the company announced a new distillery in the United States[24] and opened its first bar in Ireland, at the Capital Dock development in the upmarket Grand Canal Dock area of Dublin.[25] In 2020, BrewDog opened its first alcohol-free bar in London (closed during 2022).[26] In 2021, BrewDog launched a new visual identity.[27] In February 2023, BrewDog launched a partnership with Budweiser China and the expansion to that country's market.[28] After a series of sexual harassment and unethical behaviour claims made by company staff, CEO James Watt announced that he would step down as chief executive in 2024.[29]

Products

BrewDog produces various types of ales and lagers, and several kinds of spirits.

Controversies

BrewDog's provocative marketing has been a key aspect of its business, and has gained it substantial international coverage.[30]

2007–2009

In 2008, BrewDog was accused of aggressive marketing by UK drinks industry watchdog the Portman Group and risked having its products withdrawn from British shops.[31] BrewDog denied these allegations and countered that Portman was impeding the development of smaller brewing companies.[32] In December 2008, after an eight-month long dispute and a preliminary adjudication, which had ruled against the company, BrewDog was cleared of all breaches of Portman's code of practice and permitted to continue marketing its products without making any changes to the packaging.[33] In response, BrewDog introduced Speedball, a reference to a drug cocktail, saying "we thought we would give them something worth banning us for". Speedball was promptly banned by Portman[34] before being renamed as Dogma.[35] BrewDog has produced progressively stronger beers and has claimed to have made the 'strongest beer ever brewed' more than once.

In 2009, its Tokyo* brew, with 18.2% alcohol by volume (ABV), caused controversy when Portman criticised the availability of a beer of that strength in 330 ml bottles with traditional crown caps. BrewDog also launched a beer called Tactical Nuclear Penguin, with 32% ABV, which was claimed to be the strongest beer ever made.[36]

2010–2019

In 2010, BrewDog announced Sink The Bismarck, an apparent 41% ABV[37] [38] to reclaim the world's strongest beer title from German brewery Schorschbräu, which had produced a 40% ABV version of its Schorschbock. Also in 2010, BrewDog produced a 55% ABV freeze-distilled beer called The End of History, with the bottles packaged in small stuffed animals, priced at £500 and £700 each.[39] [40] [41] Only 12 bottles were produced; 11 for retail sale, with the other one going to video blog BeerTapTV.[42] [43] BrewDog claimed that this set new records not only for alcoholic strength in a beer, but also for price. Advocates for Animals called the gimmick "perverse".

The title "strongest beer of the world" was then reclaimed by Georg Tscheuschner from Schorschbräu, whose Schorschbock 57 had an ABV of 57.5%.[44] The title for world's strongest beer has since been claimed again by Brewmeister's Snake Venom at a reputed 67.5%, although independent testing has yet to be published to confirm the ABV.[45]

In 2014, Portman claimed BrewDog was in breach of Portman's Code of Practice "for encouraging both anti-social behaviour and rapid drinking" through the labelling of the Dead Pony Club IPA, which it claimed placed "undue emphasis on the strength and intoxicating effect of the alcohol in the product".[46]

In September 2015, a petition was launched and signed by 8000 people in response to a BrewDog advert, stating: "They claim to be ethical. Yet in their new crowdsourcing video they mock homeless people, trans women and sex workers".[47] [48] In November of the same year, the company went on to launch a "non-binary, transgender beer"[49] and faced further criticism from the charity Stonewall.[50]

In March 2017, BrewDog threatened legal action against an independent pub based in Birmingham called Lone Wolf, a trademark owned by BrewDog.[51] A day later, after the story was reported in The Guardian, BrewDog director Watt tweeted that the company had no issue with the bar using the name, despite it having already rebranded as The Wolf.[52] However, Brewdog released a statement at a later date saying "Hands up, we made a mistake in how we acted", blaming "trigger happy lawyers". The next day, further controversy arose over an alleged previous threat of legal action from BrewDog against a bar calling itself Draft Punk.[53] BrewDog's Watt later released a blog statement citing the allegation as inaccurate, calling it an example of "opportunistic lies combined with inaccurate journalism", noting that BrewDog does also own a trademark on the word 'punk' related to beer.[54]

In March 2018, BrewDog produced Pink IPA, a limited edition bottling of Punk IPA brought out to coincide with International Women's Day and intended to highlight the gender pay gap. The launch of Pink IPA was met with criticism of the beer's marketing campaign.[55] On the day following the launch of Pink IPA, BrewDog published an article responding to the criticisms and emphasising the intended satirical nature of the product. Later that year, the Portman Group ruled that the labelling for Pink IPA breached Portman's Code of Conduct, upholding complaints from members of the public that the phrase "Beer for Girls", used on the packaging, was likely to appeal to under-18s.[56] In a statement responding to the ruling, BrewDog dismissed the Portman Group's findings, saying "We're as bothered about this Portman Group ruling as we are any other – that is, not at all."[57] In 2020, BrewDog CEO Watt placed Pink IPA at the top of a list of his "Biggest Mistakes", acknowledging that "Despite the good intentions, our execution was terrible. ... The backlash was justified."[58]

In May 2019, BrewDog was accused of stealing marketing concepts from public relations firm Manifest London, and from job applicants using fake interviews and other deceptive practices.[59]

2020–present

In June 2021, a group of over 100 former BrewDog employees published an open letter criticising the firm's business practices and the treatment of its employees. The letter cited a "culture of fear" and claimed the company was "built on a cult of personality", with founder and CEO Watt singled out for particular criticism.[60] [61] [62] [63] [64]

Also in June 2021, BrewDog came under investigation by the Advertising Standards Authority (ASA) concerning the company's claim in three of 50 promotional tweets that ten 24 carat solid gold beer cans, randomly hidden in cases of beer, were worth £15,000. Some winners had their cans independently valued, uncovering that their cans were not solid gold as advertised in those tweets and were indeed gold-plated brass, valued at the lower price of £500.[65] [66] Watt contacted the 50 winners to offer a full cash amount, subsequently buying 40 of the cans out of his own money at a cost of £470,000.[67]

In July 2021, a BrewDog advert was banned by the ASA for "misleading claims". An Instagram post for its Clean & Press Hard Seltzer stated, "Due to advertising regulations we cannot claim this drink is healthy", but continued with a reference to a low calorie claim. The ASA challenged the nutritional benefits of the drink claimed in the advert.[68]

In January 2022, an episode of BBC One investigative series Disclosure interviewed "former employees who say they found it a miserable and uncomfortable experience", and "some loyal customers [who] now say they regret investing their savings in BrewDog".[69] After the scandal, they lost their B Corporation certification.[70] The Guardian later revealed that Watt had hired private investigators to obtain information on people he believed were propagating a smear campaign against him.[71] In February 2024, Ofcom dismissed BrewDog's claim that the BBC's documentary had unfairly targetted the company with a "hatchet job".[72]

In November 2022, BrewDog announced an "anti-sponsorship" of the 2022 FIFA World Cup, criticising Qatar for their mistreatment of migrant workers and criminalisation of homosexuality. The company also stated that profits raised from the sale of Lost Lager during the duration of the tournament would be donated to help fight human rights abuses. The Unite union accused BrewDog of hypocrisy, highlighting the company's own controversies regarding its treatment of employees. It was also pointed out by multiple news outlets that despite this stance, BrewDog was still planning to show the event in their bars and that their beer was still being sold in Qatar.[73] [74]

In January 2024, BrewDog announced that it would no longer pay the "real living wage" from April 2024.[75]

In March 2024, staff from BrewDog's flagship Waterloo bar signed an open letter to the company stating their working conditions were unacceptable and that little had changed since BrewDog's commitment to improve was made in 2021.[76]

TV series

James Watt and Martin Dickie had a show in 2013 on American television channel Esquire Network which lasted three seasons.[77] After the channel closed, BrewDog launched BrewDog Network, which features a selection of original content.[78] The BrewDog Network launch PR campaign centred around beer.porn - a parody of a well-known pornography website - featuring content which drew further criticism of sexism and misogyny.[79]

Awards

Product

Corporate

Notes and References

  1. Book: Annual Report & Accounts for the Year Ending 2020 . BrewDog plc. 14 May 2021 . 52.
  2. News: Davies . Rob . Little remains of Brewdog's 'punk' ethos as co-founder steps down . 8 May 2024 . The Guardian . 8 May 2024.
  3. Book: Annual Report & Accounts for the Year Ending 2020 . BrewDog plc. 14 May 2021 . 3.
  4. Web site: Equity for Punks Investment Prospectus. 32–35. 9 June 2019. https://web.archive.org/web/20190617040126/http://efp.brewdog.com/equityforpunks/prospectus-download. 17 June 2019. dead.
  5. Web site: 2022-11-08 . BrewDog beer on sale in Qatar despite brewer's anti-World Cup protest campaign . 2022-11-18 . Just Drinks . en-US.
  6. News: BrewDog founders collar MBE honours. 2016-06-10. 2020-01-17. en-GB. https://web.archive.org/web/20190805213503/https://www.bbc.com/news/uk-scotland-north-east-orkney-shetland-36500470. 5 August 2019. live.
  7. News: Henley . Jon . The aggressive, outrageous, infuriating (and ingenious) rise of BrewDog Jon Henley . 21 June 2022 . the Guardian . 24 March 2016 . en.
  8. Web site: BrewDog buys first pub. Turney. Ewan. 28 October 2009. The Morning Advertiser. en-GB. 2020-01-17.
  9. Web site: BrewDog opens bar at Edinburgh airport. Hawkins. Emily. 22 November 2018. The Morning Advertiser. 8 February 2019.
  10. Web site: Schooner or later it had to happen…. https://web.archive.org/web/20110812074945/http://beertoday.co.uk/?p=861 . 12 August 2011 . 4 January 2011. Beer Today.
  11. News: A schooner of lager? Or how about a jigger of whisky?. Laura. Barnett. 5 January 2011. 17 December 2016. The Guardian. https://web.archive.org/web/20160927191041/https://www.theguardian.com/society/2011/jan/05/alcohol-measures-pubs-schooner-jigger. 27 September 2016. live.
  12. News: Crowdfunding draws angel investors. Financial Times. 2013-08-07. 2016-01-28. 0307-1766. Jonathan. Moules. https://web.archive.org/web/20131014032424/http://www.ft.com/cms/s/0/7589c188-e4c0-11e2-a74d-00144feabdc0.html. 14 October 2013. live.
  13. Web site: BrewDog close Fraserburgh operation. Fraserburghherald.co.uk. en. 2020-03-02. https://web.archive.org/web/20200302190328/https://www.fraserburghherald.co.uk/business/brewdog-close-fraserburgh-operation-1-3365497. 2 March 2020. live.
  14. Web site: BrewDog goes global as bar empire expands . 29 January 2013 . The Herald . 1 October 2021.
  15. Web site: BrewDog Selects DMT Biogas for Brewery in Scotland . 5 May 2021 . Renewable Energy Magazine . 1 October 2021.
  16. Web site: BrewDog makes moves to make Ellon HQ carbon neutral . 17 August 2020 . Scottish Construction Now . 1 October 2021.
  17. Web site: Brewdog to expand Ellon brewing facility to meet demand . 30 October 2014 . Insider . 1 October 2021.
  18. News: Paisley firm Barr Construction wins BrewDog expansion contract . 8 April 2015 . . 1 October 2021.
  19. News: BrewDog to create 130 new jobs. 2015-03-09. BBC News. 2020-03-02. en-GB. https://web.archive.org/web/20160306125220/http://www.bbc.com/news/uk-scotland-scotland-business-31790775. 6 March 2016. live.
  20. Web site: BrewDog "open-sources" its beer recipes. 25 February 2016. Scottish Business News Network. dead. https://web.archive.org/web/20171207194112/https://sbnn.co.uk/2016/02/25/brewdog-open-sources-its-beer-recipes/. 7 December 2017. 9 April 2020.
  21. News: BrewDog's open-source revolution is at the vanguard of postcapitalism. https://web.archive.org/web/20160726184754/https://www.theguardian.com/commentisfree/2016/feb/29/brewdogs-open-source-revolution-is-at-the-vanguard-of-postcapitalism . 26 July 2016 . Paul. Mason. The Guardian. 29 February 2016.
  22. Web site: Beer firm BrewDog toasts US investment. 9 April 2017. BBC. 20 June 2018. https://web.archive.org/web/20190203224205/https://www.bbc.co.uk/news/business-39544442. 3 February 2019. live.
  23. Web site: Brewdog . Brewdog.com . 8 February 2019 . https://web.archive.org/web/20190208122438/https://www.brewdog.com/ . 8 February 2019 . live .
  24. Web site: BrewDog USA Plans For a New Distillery and West Coast Operations. Price. Emily. Forbes. en. 2020-03-02. https://web.archive.org/web/20200302190326/https://www.forbes.com/sites/emilyprice/2019/11/14/brewdog-usa-plans-for-a-new-distillery-and-west-coast-operations/. 2 March 2020. live.
  25. Web site: Brewdog. Irishmirror.ie. 12 December 2019. https://web.archive.org/web/20191211155021/https://www.irishmirror.ie/whats-on/music-nightlife-news/brewdog-set-open-first-irish-21072623. 11 December 2019. live.
  26. Web site: BrewDog Opens Its First Alcohol-Free Bar. InsideHook. 3 January 2020 . en-US. 2020-03-02. https://web.archive.org/web/20200302190326/https://www.insidehook.com/daily_brief/restaurants-bars/brewdog-alcohol-free-bar. 2 March 2020. live.
  27. Web site: Made Thought . Brewdog - Rebrand, Creative Strategy & Visual Identity . 2022-03-10 .
  28. News: Brewdog: UK craft beer giant expands into China . 20 February 2023 . BBC News . 20 February 2023.
  29. News: Davies . Rob . Little remains of Brewdog's 'punk' ethos as co-founder steps down . 8 May 2024 . The Guardian . 8 May 2024.
  30. Web site: BrewDog: A marketing lesson for everyone. https://web.archive.org/web/20110516113728/http://blur-marketing.com/blog/brewdog-a-marketing-lesson-for-everyone/ . 16 May 2011. Blur Marketing. 9 April 2020.
  31. News: Crighton. Ryan. 14 November 2008. BrewDog battles to survive label mauling by watchdog. dead. https://web.archive.org/web/20120306040129/http://www.pressandjournal.co.uk/Article.aspx/939706?UserKey=. 6 March 2012. 10 May 2012. Press and Journal.
  32. News: BrewDog calls for Portman to be scrapped . The Drum . 10 May 2012 . https://web.archive.org/web/20110807200059/http://www.thedrum.co.uk/news/2008/11/16/8957-brewdog-calls-for-the-portman-group-to-be-scrapped . 7 August 2011 . dead.
  33. Web site: BrewDog brands given all clear . The Publican . 10 May 2012 . https://web.archive.org/web/20110724020437/http://www.thepublican.com/story.asp?sectioncode=7&storycode=62266 . 24 July 2011 . live .
  34. News: Speedball beer banned. Mark. Sweney. 20 January 2009. 17 December 2016. The Guardian. https://web.archive.org/web/20160927193939/https://www.theguardian.com/media/2009/jan/20/speedball-beer-banned. 27 September 2016. live.
  35. Web site: Brewer in dog house for glamorising drugs. Eley. Matt. 20 January 2009. The Morning Advertiser. 17 December 2016.
  36. News: 'World's strongest' beer with 32% strength launched. https://web.archive.org/web/20091127051956/http://news.bbc.co.uk/2/hi/uk_news/scotland/north_east/8380412.stm . 27 November 2009 . BBC News. 26 November 2009.
  37. News: Sink the Bismarck!: Brewery Releases World's Strongest Beer at 41% ABV. 16 February 2010. The Huffington Post. 18 August 2010. Colin. Sterling. https://web.archive.org/web/20100218123148/http://www.huffingtonpost.com/2010/02/16/worlds-strongest-beer-sco_n_463975.html. 18 February 2010. live.
  38. Sink the Bismarck! by BrewDog . YouTube . 16 February 2010 . 10 May 2012 . https://web.archive.org/web/20140116210443/http://www.youtube.com/watch?v=blxE8SEkqwM . 16 January 2014 . live .
  39. News: 'Perverse' animal beer bottles sell out in hours. BBC News. 23 July 2010. 23 July 2010. https://web.archive.org/web/20100723191416/http://www.bbc.co.uk/news/uk-scotland-north-east-orkney-shetland-10737787. 23 July 2010. live.
  40. News: Scottish brewery introduces world's costliest beer at £700 a bottle... and it comes in a stuffed squirrel. Daily Record. Stuart. Patterson. 23 July 2010. 23 July 2010. https://web.archive.org/web/20100725115422/http://www.dailyrecord.co.uk/news/scottish-news/2010/07/23/scottish-brewery-introduces-world-s-costliest-beer-at-700-a-bottle-and-it-comes-in-a-stuffed-squirrel-86908-22433760/. 25 July 2010. live.
  41. News: Scottish brewer offers beer packed in roadkill. Toronto Sun. Brian. Lilley. 22 July 2010. 23 July 2010. https://web.archive.org/web/20100725161239/http://www.torontosun.com/news/canada/2010/07/22/14794821.html. 25 July 2010. live.
  42. @GirlsPintOut Drinks The 'End of History' . YouTube . 6 November 2010 . 10 May 2012 . https://web.archive.org/web/20140606192300/http://www.youtube.com/watch?v=Wk12EVlbJec . 6 June 2014 . live .
  43. Web site: The End of History . BrewDog . 22 July 2010 . 10 May 2012 . https://web.archive.org/web/20121029152304/http://www.brewdog.com/blog-article/341 . 29 October 2012 . dead.
  44. Web site: Andreas . Benz . Willkommen beim Schorschbräu – Die handwerkliche Kleinbrauerei im Fränkischen Seenland . Schorschbräu . de . 21 March 2006 . 10 May 2012 . dead . https://web.archive.org/web/20120416051403/http://www.schorschbraeu.de/schorschbraeu/site/ . 16 April 2012 .
  45. Web site: Brewmeister – 100% Scottish Craft Beer. 30 October 2013. https://web.archive.org/web/20131029204058/http://www.brewmeister.co.uk/#/snake-venom/4580369643. 29 October 2013. live.
  46. Web site: Dead Pony Club ale breaches alcohol marketing Code. dead. https://web.archive.org/web/20190209180238/http://www.portmangroup.org.uk/media/news-details/2014/04/28/dead-pony-club-ale-breaches-alcohol-marketing-code. 9 February 2019. 8 February 2019. Portman Group.
  47. Web site: Petition launched urging BrewDog to pull 'offensive' campaign . PR Week . Haymarket Media Group . 26 January 2024 . https://web.archive.org/web/20170610115406/http://www.prweek.com/article/1363498/petition-launched-urging-brewdog-pull-offensive-campaign . 2017-06-10 . en . live.
  48. Web site: 2015-09-07 . This 'Transphobic' BrewDog Beer Advert Sparks Petition Calling For Removal. 2022-07-06 . HuffPost UK . en.
  49. Web site: No Label – The World's First Non–Binary, Transgender Beer . BrewDog . 26 January 2024 . en.
  50. Web site: The big problem with BrewDog's 'transgender beer' . The Independent . 26 January 2024 . en . 4 November 2015.
  51. News: BrewDog accused of hypocrisy after forcing pub to change name. Rob. Davies. The Guardian . 26 March 2017. 28 January 2018. https://web.archive.org/web/20180425192739/https://www.theguardian.com/business/2017/mar/26/brewdog-lone-wolf-birmingham-pub-change-name. 25 April 2018. live.
  52. News: BrewDog backs down over Lone Wolf pub trademark dispute. Rob. Davies. The Guardian . 27 March 2017. 28 January 2018. https://web.archive.org/web/20171223133337/https://www.theguardian.com/lifeandstyle/2017/mar/27/brewdog-backs-down-lone-wolf-pub-trademark-dispute. 23 December 2017. live.
  53. News: BrewDog threatened lawsuit against plan for bar with 'punk' in name. Rob. Davies. The Guardian . 28 March 2017. 28 January 2018. https://web.archive.org/web/20180202113900/https://www.theguardian.com/business/2017/mar/28/brewdog-lawsuit-bar-punk-brewer-pub. 2 February 2018. live.
  54. Web site: Please Don't Steal Our Trademarks. BrewDog. 6 April 2017. https://web.archive.org/web/20170407144109/https://www.brewdog.com/lowdown/blog/please-dont-steal-our-trademarks. 7 April 2017. live.
  55. Web site: 2018-03-06. Backlash over Brewdog's 'satirical' Pink IPA launch ahead of International Women's Day. 2021-06-10. The Drinks Business. en-US.
  56. Web site: Pink IPA. 2021-06-10. Portman Group.
  57. Web site: 2018-07-10. Brewdog 'not at all bothered' by Portman ruling over Pink IPA complaint. 2021-06-10. The Drinks Business. en-US.
  58. Web site: My 10 Biggest Mistakes As BrewDog's CEO. LinkedIn. James Watt. 26 November 2020. 10 June 2021.
  59. Web site: BrewDog accused of 'stealing' marketing ideas through 'fake' job interviews. 17 May 2019. Edinburgh Live. 10 August 2020. https://web.archive.org/web/20200716231639/https://www.edinburghlive.co.uk/news/edinburgh-news/brewdog-accused-stealing-marketing-ideas-16289137. 16 July 2020. live.
  60. Punks With Purpose. PunksWPurpose. 1402724680637747200. 9 June 2021. An open letter, to BrewDog.. 10 June 2021.
  61. Web site: An Open Letter to BrewDog, Punks With Purpose. 2021-06-10. Punks With Purpose. en-US.
  62. News: 'You have become a lightning rod for some of the worst attitudes present on both the internet and in real life': BrewDog CEO James Watt under fire from ex-employees. Business Leader. Barney. Cotton. 10 June 2021. 10 June 2021.
  63. News: Former BrewDog staff accuse craft beer firm of culture of fear. The Guardian. Kalyeena. Makortoff. 10 June 2021. 10 June 2021.
  64. News: Ex-Brewdog staff allege culture of fear at brewer. BBC News. 10 June 2021.
  65. News: 2021-06-29. Brewdog: Watchdog urged to probe solid gold can prize claim. en-GB. BBC News. 2021-07-07.
  66. Web site: 2021-06-28. Winner of BrewDog's 'solid gold' beer can finds prize is made largely of brass. 2021-07-07. The Guardian. en.
  67. Web site: 2023-01-10. BrewDog boss pays almost £500k to unhappy 'solid gold' beer can winners. 9 January 2023. The Guardian.
  68. News: 2021-07-06. Brewdog Instagram ad banned for misleading health claims. en-GB. BBC News. 2021-07-07.
  69. The Truth about BrewDog. . Disclosure . 4 . 24 January 2022. 12 February 2022.
  70. Web site: BrewDog loses its ethical B Corp certificate . 2022-12-01 . 2024-03-08 . . Sweney . Mark . Davies . Rob.
  71. News: Davies . Rob . BrewDog boss hired private investigators to gather evidence of alleged smear campaign . 14 March 2022 . the Guardian . 14 March 2022.
  72. Web site: Ofcom dismisses BrewDog claims of BBC documentary 'hatchet job'. The Telegraph . 19 February 2024. 20 February 2024.
  73. Web site: BrewDog signed beer distribution deal in Qatar despite 'anti-sponsorship' campaign . 2022-11-18 . MSN . en-GB.
  74. Web site: Brewdog accused of hypocrisy over 'anti-sponsorship' of World Cup . 2022-11-18 . Yahoo! News . 8 November 2022 . en-GB.
  75. News: Delphine . Strauss . 10 January 2024 . BrewDog drops pledge to pay all staff the UK living wage . . 10 January 2024.
  76. Web site: March 29, 2024 . BrewDog fights back after letter claims staff work in 'culture of fear' . Metro . dead . https://archive.today/20240329204713/https://metro.co.uk/2024/03/29/brewdog-fights-back-letter-says-staff-work-culture-fear-20556817/ . March 29, 2024 . March 29, 2024.
  77. Web site: Brew Dogs . IMDb. 24 September 2013. 4 December 2019. https://web.archive.org/web/20170418062504/http://www.imdb.com/title/tt2953726/. 18 April 2017. live.
  78. Web site: Beer Company BrewDog Debuts Streaming-Video Service in Latest Niche SVOD Move. Todd. Spangler. 27 August 2018. 8 February 2019. https://web.archive.org/web/20180904192233/https://variety.com/2018/digital/news/brewdog-network-svod-streaming-video-1202916297/. 4 September 2018. live.
  79. News: Davies . Rob . 2021-06-10 . BrewDog: from 'punk' brewery to beer behemoth . 2024-04-02 . The Guardian . en-GB . 0261-3077.
  80. Web site: 2007 World Beer Awards . Beers-of-the-world.com . 20 June 2010 . 10 May 2012 . dead . https://web.archive.org/web/20090907063419/http://www.beers-of-the-world.com/wba07/index.php . 7 September 2009.
  81. Web site: 2008 World Beer Cup Winners . Beertown.org . 10 May 2012 .
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  83. News: 2008 Prince's Scottish Youth Business Trust Awards. https://web.archive.org/web/20081201083053/http://www.theherald.co.uk/business/news/display.var.2469037.0.newcomer_brewdog_toasts_success_in_princes_trust_young_business_awards.php . 1 December 2008. 9 April 2020 .
  84. Web site: 2008 National Business Awards for Scotland. https://web.archive.org/web/20090802102754/http://www.nationalbusinessawards.co.uk/2008scotfinal/index.cfm?ccs=668 . 2 August 2009. 9 April 2020.
  85. Web site: Brewdog: BCI . best companies . 13 February 2018 . https://web.archive.org/web/20180213195419/https://www.b.co.uk/company-profile/?brewdog--98027 . 13 February 2018 . live .

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