Brent Hocking Explained

Brent Hocking
Occupation:Entrepreneur
Known For:Founder of DeLeón Tequila, Co-founder of Virginia Black Whiskey
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Brent Hocking is an American entrepreneur. He is the founder of DeLeón Tequila, which he launched in 2009, and Virginia Black Whiskey, which he co-founded with Drake in 2016. Hocking grew up in Compton, California and has lived in Southern California for most of his life.[1]

Hocking left his job in mortgage lending in 2006 to start his own brand of tequila, which later became known as DeLeón Tequila. Hocking bought a distillery in Jalisco, Mexico and launched the brand in 2009.[2] Hocking sold the brand to Diageo and Sean Combs in 2014 for an undisclosed amount.[3] Hocking is the co-founder of Virginia Black Whiskey, a venture he launched with Drake in 2016.[1]

Notes and References

  1. News: Greenburg. Zack O'Malley. Meet The Man Behind Drake's Virginia Black Whiskey. 6 January 2018. Forbes. 7 September 2016.
  2. News: Roberts. Daniel. Tequila! But not for spring breakers. 6 January 2018. Fortune. 31 May 2013.
  3. News: Geller. Martinne. Diageo joins with Diddy for a second drink, DeLeon tequila. 6 January 2018. Reuters. 8 January 2014.